We are BEYOND excited to be exhibiting with these amazing women-owned and led companies! I look forward to this week in Indianapolis. Be sure to check out the Emily Morrow Home Hardwood Floors in the Made In America LIVING ROOM and BEDROOM! Loominaries Handweaving Patricia Lukas, Holder Mattress Home Collection Lauren Taylor, Thomaston Mills Janet Wishnia. Individuals interested in attending the Made in America trade show can visit https://madeinamerica.com/event-attend/
Women in manufacturing are featured leaders at the Made in America Trade Show, Jason Blount, 2019 Event Announcement, News 10/01/2019
First ever Made in America Trade show in Indianapolis, Oct 3rd to Oct 6th showcases consumer products Made in America. Features a Made in America Bedroom where all of the products are manufactured by women run businesses.
According to Consumer Reports, 8 out of 10 American consumers say they would rather buy an American-made product than an imported one. Entrepreneur Don Buckner became frustrated in 1998 when he attempted to find several American-made products online. That was the start of his journey which has culminated in his deciding to go all-in on the #AmericanMade plan.
His team searched for USA manufacturers, large and small, and established the first-ever Made in America Trade show. Come see a wide variety of American made products on display in Indianapolis running from Oct 3rd to Oct 6th
Did you know that more than 11.6 million firms are owned by women, employing nearly 9 million people, and generating $1.7 trillion in sales as of 2017? In fact, women run businesses are helping to lead a resurgence in American manufacturing. All of the firms chosen to display in the “All American Bedroom” are women run businesses.
The products, made by women lead companies, in the Made in America bedroom are as follows:
Bedding from https://americanblossomlinens.com
Mattresses from https://holdermattress.com/
Flooring from https://www.emilymorrowhome.com/
Rugs from www.loominaries.com
Emily Morrow Home
A woman-owned hardwood flooring company based in Dalton, Ga., Emily Morrow Home beautifully represents the American Dream. Although hardwood flooring has been a male-dominated industry that has sadly evolved into importing poorly made hardwood flooring, Emily Morrow Home is breaking the mold with quality, domestically-crafted products— and a commitment to doing things better…differently.
Like any good story, Emily Morrow Home began with a love story- a life-long love for design that grew into a profession. After almost 30-years of practicing interior design, 13 of which directing the design team for Shaw Floors, founder Emily Kiker Finkell entered a new chapter of life and launched the eponymous Emily Morrow Home. Included in Emily’s to-the-trade brand are beautifully designed collections of upscale hardwood flooring and luxury home décor, all proudly made in America.
From being inspired by the stunning vineyards of Napa Valley or the great wildebeest migration across Africa, each product within the Emily Morrow Home brand is designed to bring the world’s most stunning visuals home to her customers through local retailers. Emily Morrow sells through experienced small business flooring retailers across the nation, people with proven ability and craftsmanship Finkell donates a portion of proceeds to the Kiker Morrow Finkell Breast Cancer Foundation and participates in a prison work program that teaches inmates invaluable skills and work ethic.
For more inspiration and a more in-depth look into Finkell’s craft, visit her blog, https://www.emilymorrowhome.com/the-ultimate-guide-to-living-a-beautiful-life/, where you’ll find useful ideas and insights into home interior design as well as the simplest touches for adding joy to a day.
American Blossom Linens
Thomaston Mills, a family owned textile mill, has been making bedding for over 115 years in the town of Thomaston, Georgia. While nearly all USA textile manufacturing and production moved overseas, decimating factories and jobs, Thomaston Mills continues to thrive and keeps manufacturing here in the USA. For the past 20 years, Thomaston manufacturing focused on the healthcare and hospitality market. Hilton, Marriott, Radisson and Intercontinental hotels have all used their sheets. Now they are offering a brand called American Blossom Linens direct to consumers.
In response to a massive rise in consumer demand for organic cotton and USA made products, Janet Wischnia, one of the owners of Thomaston Mills and granddaughter of the founder, decided to reenter the retail market in December 2018 with the launch of direct to consumer brand, American Blossom Linens. She brought back a brand, originally called Blossom that was created by Thomaston in the 1940’s with the goal of capturing the time tested quality of their origins. The collection, available now on the American Blossom Linens website, americanblossomlinens.com, includes sheet, pillowcase and duvet sets and a crib sheet. The linens are generously sized with extra deep pockets to provide an excellent fit on almost any height mattress. “Top or Bottom” labels act as visual cues to help you place the fitted sheet correctly on the mattress. Thomaston Mills wanted to make environmental responsibility easy, so they made the sheets more substantial, which helps them last longer and uses an advanced all-natural finishing process that softens the cotton to ensure a smooth feel.
American Blossom Linens bedding is made only in the USA using 100% traceable organic cotton grown in West Texas by family farmers. Their bedding is grown, processed, finished and sewn in the USA, drastically reducing its carbon footprint while supporting American workers all along the way. Thomaston Mills brought back American Blossom because they perceive people are looking for sustainable products, impeccably made in the USA by friends and neighbors, products that will last and last and never go out of style. American from the farm to the bed.
888-825-0110 ext 2275
Since 1947, the Holder family has built a tradition of excellence by using the finest materials to construct their own mattresses and box springs. To this day, each set is still hand-crafted in their own factory in Kokomo, Indiana. All materials are carefully selected and sourced in the United States, meaning every Holder Mattress is not just made in Indiana but truly American Made. Attention to detail and craftsmanship and a standard of building a two-sided mattress or flippable mattress assures the Holder Mattress Factory standard of quality that has become notable throughout central Indiana.
In 2003, the granddaughter of the founder, Lauren McAshlan Taylor, assumed the reins as a third-generation owner. Lauren strives each day to build the quality of product her grandfather would have built himself, along with providing the highest level of customer service to her clients.
For as long as she can remember, Patricia has been intrigued by the art of weaving. Her first introduction to multi-harness looms was on a childhood visit to Sturbridge Village, a re-creation of an 18th century town in Sturbridge, Massachusetts. The gift Patricia received from her parents and husband upon her graduation from college was a four harness, 45” wide floor loom, which enabled her to create a greater variety of woven pieces. A magazine article about rag rugs shown to her by her mother sparked her interest and soon she began weaving her own rugs.
Patricia’s rugs began to catch the attention of interior designers, as well as home furnishing shops, and soon her business was transformed to the production of custom rag rugs which can be woven in any size up to twelve feet wide and any length. A move in November of 2015 to western North Carolina, surrounded by beautiful mountains and abundant wildlife, is the setting from which Patricia draws inspiration to create rugs which complement every style of home design.
The Made in America trade show runs from October 3rd thru 6th, more than 450,000 square feet of the Indiana Convention Center will be used to showcase hundreds of manufacturers including many small and women owned and run businesses who make products ranging from aerospace and automobiles to apparel and textiles. Organizers expect thousands of attendees. Events include a concert with country music duo Big and Rich, a talk by My Pillow founder Michael J. Lindell, a celebration honoring U.S. military veterans and “Made in America Awards” to recognize the accomplishments of American production heroes.
Individuals interested in attending the Made in America trade show can visit https://madeinamerica.com/event-attend/
A Trip to Africa Inspires EMH 2019 Products…Originally Published in Floor Covering Weekly on Wednesday, November 14, 2018
Storyboards are essential to the design process and help Emily Morrow Finkell transform inspirations into products.
They heard it before they saw it. For several days, Emily Morrow Finkell, CEO of Emily Morrow Home, waited to witness the “Masai Mara,” a migration of nearly two million wildebeest across Africa in search of greener plains and savannas. On the second to last day of her trip to Kenya this past August, while perched atop a safari jeep with husband Don Finkell, CEO of American OEM, cameras and scopes zoomed in, Morrow Finkell saw movement across a nearby river. They felt the wildebeest hooves echo like a rumble of thunder as they took off in a blur of color — a moment that would later serve as the chief source of inspiration behind Emily Morrow Home’s 2019 hardwood collection. For a short video clip of this experience, click this link “Emily Morrow Home’s Design Journey“.
“You can see the dust, the wildebeest, the zebras and other smaller animals all getting caught up in the herd as they’re migrating. They’re giving birth, they’re dying, there’s this whole circle of life story that was the biggest key for my products,” recalled Morrow Finkell. “Our products are natural and when you bring them into your home, you’re living on them, you’re experiencing important chapters of life with them. And they’ll last, they’ll be there for it all.”
Dalton, GA: The Emily Morrow Home collection for 2019 is twelve-SKU range of cooler browns and warmer grays, drawn from scenes Emily Morrow Finkell, CEO, observed of lion fur, zebra manes and the hides of rhinos, elephants and, of course, wildebeests. But her recent visit to Kenya isn’t the only story — a mixture of other memories and travels also appear in the upcoming collection.
For example, Paddock, a gray brown with subtle shading, ushers in sights from the Kentucky Derby. And, similar to that, Justify is a warm brown that mimics the Triple Crown-winning racehorse it’s titled after.
“The one thing I can’t not be is personal. Even when we have had designers and architects help with the inspiration, providing so much input into the products, colors or finishes, we work together on the naming process,” Morrow Finkell told FCW during a visit to Dalton. “There’s a reason behind why we do it. I think everyone likes to have a connection to a name. It makes it more memorable and we can immediately call to mind with our imagination the reasoning of the names.”
Each SKU is different, whether it comes down to an oil-rubbed look, a super dry low gloss, an ultra-micro bevel or a white plaster imitation. Yet despite the variability, there’s still some flexibility with the possibility of further customization.
“We find ourselves collaborating with a number of groups, such as for luxury high-rises, when there are times a project calls for something more unique or special to best fit that space,” said Morrow Finkell. “Everything is semi-customizable and we’re going to take that to the next level. That’s not to say that people won’t find exactly what they want with our original creations, but if our customers feel they need to make something more custom, we do have that design flexibility.”
One aspect that is the same across the collection is the addition of MorCore, which will give the floors an enhanced 3.55 mm wearlayer. The thicker platform, Morrow Finkell mentioned, is in response to designers asking for a little bit more when it came to the wearlayer, which is previously 2.5 mm thick. Both, however, also come with a “Donatella the Truffle Dog” scratch resistance.
For Morrow Finkell, the collection now has even more to love. With a greater durability, an increased width and length, and a higher impact resistance, Emily Morrow Home wood flooring can be used for both residential and commercial undertakings. In fact, the new white oak option in taupe, which features a smooth surface and is seven inches wide, is currently being installed with Apex Wood Floors for a commercial project to elevate a luxury appliance showroom in Chicago.
“Because our products are so incredibly well-made and constructed — all the way down to the wearlayer, warranty and finishes — they can go across all categories with no issues or hesitations at all,” explained Morrow Finkell.
Morrow Finkell also suspects there will be a few winners in the new collection of twelve, but she’s excited to see the market’s real response. For her, it’s about creating something fresh, but not something so new that people can’t embrace it and put it in their own homes.
Currently, advance previews of the collection are being shared with select customers across the U.S., but is set to be fully unveiled at the Carpet One winter convention in early January with Emily Morrow Home as a vendor to CCA Global Partners, then at TISE later that month and Domotex USA in February. The collection announcements will also include EMH’s 2019 Color of the Year.
Emily shares the Essential Trends in 2019…Color and Style Forecast with NWFA Magazine October 1st, 2018 issue. Read below for the entirety…
While it’s still 2018, those of us in product design and the development world are already living and working well into the 2019 calendar year. What, you may ask, does next year have in store for design trends, especially those that will impact our hardwood flooring choices? Here, I will share some very important and exciting insights that might just surprise you.
As someone who has not only professionally forecasted design trends and applied them into successfully selling collections, but has also practiced interior design for 30-plus years, I absolutely love this time of year when we start seeing product design shifts.
In my past life as Shaw’s Director of Color Style and Design for soft and hard surfaces, my scope had to be much broader. I had to focus on the aspects that all fit together so that the carpet colors and the hard surface colors would not only be trend forward, but also be salable. These colors had to have broad application across the United States, and that part has not changed one bit. It is that deep and wide background that enables me to successfully forecast well into the coming year with significant accuracy, knowing what’s essential for flooring collections that will be selling. Now that I’ve explained the groundwork, let’s dive into what we will see in 2019!
Many people ask me whether I think gray is staying or going away. My answer is based on the responses I have gotten when working with specifiers and designers, and looking at what finishes are going into projects a year from now. Gray is still with us, and still a very viable and necessary part of a product mix, perhaps even more so in hard-surface finishes like hardwood flooring. You also might see very colorful trend alerts from professional organizations like the Color Marketing Group, where pastel pinks, bright yellow golds, and blues are trending upward. There should be footnotes on these trend reports that spell out in fine print that these are accents and relate to broader product categories like apparel, interior accessories, cosmetics, and even automotive colors. That being said, these accents are like the colorful necktie on a stylish navy blue suit. The foundational color palette is what matters for us in the hard surface floor covering world.
Over the years, when speaking at design events and presenting trends, I have referred to the foundational color palette as “commitment colors,” indicating the big pieces of furniture, built-in cabinets, or other types of large surfaces that are not easily installed, replaced, or moved. This means that specifiers and end-users acknowledge that this surface color will be there for an average of five to seven years before it’s replaced. This space, this very myopic color palette, has been my primary focus recently.
The catalysts driving the foundational color palette currently are not just color-related, but also visuals and textures that are nature-derived and can be best described as aspirational luxury. Make note: This overview is what many would call the high-altitude view. You can expect to see marbles, granites, and limestones that are above and beyond your ordinary colors or names like Baltic Brown. The look is slightly more unique; the names and veining are a little on the exotic side. In general terms, these are names that most homeowners are not acquainted with, like Pietra Grigio or Nero Marquina. Aged travertines, Bianca Dolomite whites, gray-veined Carrara, and gray-gold veined Calacatta marbles, gray and black soapstones, and even gray poured-concrete slabs. Overall, this naturally derived color palette is generally cool; you will also see emerging warmth from luxurious onyx, Emperador Dark Marble and wood species like walnut.
2019 Color Forecast: Nature’s Neutrals
Black Eclipse: feeling more dark charcoal than a straight-out ebony black, Eclipse is just as the name implies, a shadowy black that works best in premium-quality hardwood where the grain is straighter, certainly no application on a rotary cut hardwood. Again like a shadow or an eclipse, there is no reflective quality to the darkness, simply matte darkness, velvety, if anything, in its appearance.
Emperador Dark Brown: Emperador Dark Marble is a rich brown marble that can change from slab to slab depending on how much and where the white veins run. Rich browns are on the horizon in hardwood flooring in the form of rich matte chocolate browns, especially in the walnut species. Walnut, in the right color family of brown, is and always will be timeless and salable. Walnut, although not as hard as other hardwoods, is making a strong showing in both commercial and residential interiors. Overall, one of walnut’s best attributes is that it can be mixed in with a variety of design styles and with a variety of other surfaces.
Bermuda Stone Gray: gray is enjoying a very long and successful life span. Since its first showing in 2007, gray continues to reign strong in every consumer goods category as a go-to neutral, backdrop blank-canvas type color, which bridges easily with other colors and also serves well in a wide range of design styles from mid-century modern to rustic farmhouse. Gray continues to become more and more refined as it evolves. Currently, grays have segued into that look and feel that is silvery, patinaed, and aged, yet smooth in texture.
French Limestone: The chicest hardwood color is in the same family as reclaimed French limestone. A quarried look and feel is the target texture. Not quite scraped, not quite wire-brushed, not quite chiseled, this actual color creates its warmth through the just right off-white with zero yellow, zero pink, just warm like the stone you’d see in an old château in France.
Sea Salt White: Speaking from recent experience of admiring the Bermuda sands on a recent trip, Sea Salt off-whites are akin to a mist with hints of color only from reflections of the surf and sand. Looking to find off-whites, you can certainly find the similar influences from my mega trend of plaster-gesso whites from 2017 and 2018. In keeping with gesso and plaster, Sea Salt is matte, and more importantly is not flat, nor opaque.
I look forward to the year ahead and hope that the Nature’s Neutrals palette explanations I’ve shared help clarify and define in your mind what is going to be the essence of 2019 design for wood.
Emily Morrow Finkell is an interior designer and CEO of EF Floors & Design LLC in Dalton, Georgia, a provider of hardwood floors and home furnishings, and NWFA design contributor. She can be reached at firstname.lastname@example.org.