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In memory of Evelyn Myers | WOMEN INSPIRING OTHERS 

February 22, 2021 —Honoring the memory and legacy of Evelyn Myers

If you aren’t from our part of the country (Dalton, Ga) I’ll let you in on a little secret… we are surrounded by some very strong and smart women. Case in point is Evelyn Myers, who co-founded Myers Flooring in 1957 with her husband Gene Myers. Myers Flooring grew over the years with stores in Atlanta, Nashville as well as the first one in Dalton. Myers has always had that extra something that feels stylish, classy and a cut above. This was somewhat radical when compared to the stereotypical carpet retailers of the 1960’s-1970’s. Myers was known for going the extra mile in marketing by staging live photo shoots inside real home interiors (lovely homes) in order to show floor covering in the most aspirational light. To this day, Mrs. Myers and the influence of her sons Rick and Ray is ever-present. Anytime you walk into one of the three Myers locations, you’ll know and feel you are in very capable hands, and if you walk into the Nashville store, you will see it personified in the form of third generation Sinclair Myers.  My interaction with Mrs. Myers was unique in that we would run into each other from time to time in Dalton or Chattanooga, and she would ask me about my interior design business, asking if I was ever moving back to Dalton, et cetera. If you’ve ever been in the presence of someone whose smile radiates light and warmth, then you’d know what it felt like for me as a young interior designer, Mrs. Myers had that gift and made me feel special.

Prior to the opening of the Judd House, I asked for a special favor, and that was to be able to use the frame picture of Evelyn Myers (elegantly perched on the wing of an airplane) in one the of rooms I’d designed in the “upstairs guest bedroom”. Everyone who entered would go immediately to the framed portrait and remark at how beautiful she was…and she truly was beautiful.

 

 

 

 

 

 

 

 

 

 

Gene Myers, with the help of his wife Evelyn, and later sons Rick and Ray, opened Dalton’s first carpet store

As quoted at Myers Carpet About Us: The company was founded in 1957 by Gene Myers, who started buying scraps of carpet from local mills and reworking them into stair treads and small rugs which he then sold through area chenille stores on “Peacock Alley” on Georgia Highway 41. Gene Myers, with the help of his wife Evelyn, and later sons Rick and Ray, opened Dalton’s first carpet store and began offering carpet from Dalton’s local mills. Patcraft was first. Later, Art Black, founder of Evans and Black Carpet of Arlington, Texas, gave Myers his first line. Gene Myers passed away in 1981 at age 53 and the company was then managed by sons, Rick and Ray Myers. In 1987, Myers Carpet opened a 3000 square-foot showroom on Peachtree Street in Atlanta, Georgia. Six years later they purchased and moved into a 35,000 square-foot showroom and warehouse at 1500 Northside Drive. That location quickly became the flagship store for Myers. In 1998, Myers Flooring was opened in Nashville, Tennessee, followed by the purchase in 2001 of the showroom and warehouse of Division Street Carpets at 641 Division Street in downtown Nashville. Myers Flooring of Nashville then purchased the assets of Van Gilmore’s Nashville Carpet Center in 2016 and combined the two businesses and employees at our current location at 2919 Sidco Drive in Nashville.

“Myers Carpet Company was the first and remains the oldest carpet store in Dalton, Georgia, “The Carpet Capital of the World.

Below is an article about “women inspiring others” in National Wood Flooring Association’s Hardwood Floors Magazine | WOMEN INSPIRING OTHERS

Emily Morrow Featured in Atlanta Magazine November 2001 The Judd House owned by Evelyn Myers and the Myers Family.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As I look back on my career path, I am grateful to the incredible women who so generously opened doors and encouraged me to go further and do do better. One such women was Evelyn Myers. In 2001 I had moved back to my hometown of Dalton from Carrollton, Georgia where I’d practiced interior design for 12 years. Although I was known in Dalton as Emily Kiker, I was not known by most as Emily Morrow, the interior designer. I did however know Mrs. Myers through my own mother and in some of our exchanges, she shared some of her upcoming “design-related” endeavors. It was that same year, 2001, Evelyn Myers invited me to be a guest designer in her “Judd House Designer Showhouse”, which would provide valuable networking opportunities with our local community, other designers and architects. If not for her invitation, I might not have had the change to meet the many contacts who later became my colleagues and bosses at Shaw Industries.

The February March 2020 issue of Hardwood Floors celebrates the talented and dynamic women in our industry who have gone before us and worked amongst us. They smoothed the path, opened doors, and showed other women the way forward. I am so inspired by these women and would not be where I am today without their wisdom and guidance. Looking back on the lessons I’ve learned, and taking stock of how many influential and passionate women have inspired me never to stop growing, I hope what I do today will inspire others in the same way. While my career has gone through a series of changes, I know my journey would not have been possible with the support given to me by women in the industry.

THE VITAL ROLE OF WOMEN IN FLOOR COVERING

I’m fortunate to have a unique perspective on the power of women in flooring history, starting at a very early age. Growing up in Dalton, Georgia, I’ve witnessed generation after generation of women entrepreneurs acting as trailblazers and role models. If you’re familiar with the history of carpet, you’ll know it all started in Dalton along “Peacock Alley” with the crafting of hand-tufted chenille bedspreads, an industry started by extraordinary women like Dicksie Bradley Bandy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

During the great depression, Dicksie and her husband’s country store had given credit to their customers who had no money to pay for the goods they needed, only their possessions, what they could make or grow themselves. The country store eventually became indebted to their suppliers and although there was no way to recoup the money from their customers, Dicksie and her husband were determined to repay every dollar. Determined to find a way to raise the funds, she boarded a train to Washington, D.C., carrying a suitcase filled with hand-tufted chenille bedspreads to sell to large department stores. She came home with enough money to repay her suppliers AND with enough orders to give several families an income for their craft. That simple cottage industry grew and evolved to the point where Dalton is now known not just the “carpet capital” but as the “floor covering capital of the world”. 

In this industry, not only are many of my peers women, but the majority of our customers are as well. We speak of “Ms. Consumer” as making more than 91% of the purchasing decisions for the home. With the purchasing power of women in the United States ranging from $5 trillion annually, we certainly MUST consider “her” in our business decisions, and we certainly MUST consult women on what goes into a new product launch. 

LESSONS IN RESILIENCE AND PAYING DUES

Looking back, some of my early jobs were excruciating. One example was working for a family-owned women’s wear manufacturer whose owners would inadvertently exhale their cigarette smoke into my eyes causing me to leave work many days in tears. At the same time, they also gave me the chance to work with fabrics, color-ways, and the people that would be selling the apparel across the U.S. That experience was priceless. Soon I found myself training sales persons about the designs and colors of the coming collections.

Along the way, I learned about perseverance, resilience and the importance of hard work – even when it it seemed at the time like I was being pulled in the wrong direction. Balancing competing priorities had been modeled by my mother, a fantastic entrepreneur in her own right. As I began my own journey into motherhood as an interior designer, I carried with me the power of the examples and lessons that only magnified in importance over time. 

While I loved the work I was doing, after the arrival of my firstborn William, I was inspired to take a huge leap. The result was that my own interior design business was born. It was the culmination of all that I had learned and experienced up until then – and just when I thought I had it all “balanced” along comes Mary. Juggling motherhood to two small children with an interior design business taught me how to put first things first. My first design business operated in the West Georgia area for nearly 12 years, doing both commercial and residential design projects. 

Those years allowed me the experience of putting family first. It’s a lesson I’ve tried to live by since. I learned to be a mother first and foremost, and I had the flexibility and freedom to schedule design appointments around the schedules of babysitters, mothers’ mornings out, and my children’s own evolving schedules. 

ANSWERING THE OPPORTUNITY

The women in my life have taught me so many powerful lessons that I try to pass on to those who I have had the good fortune of knowing. One of the most important things I was taught is that like doors, opportunities can open and close quickly. Recognizing the opportunities requires a certain kind of “sixth sense” to know when to take them. Unfortunately, too often opportunities can seem daunting and present themselves as “risk”.

This lesson became a huge blessing as I faced a professional crossroads in 2002. Having just become a single mother, and after operating my own interior design business for many years, I was encouraged to move into the corporate world to provide the benefits my children and I would need. While there was some risk involved (would I be able to work the corporate hours? What if my kids needed me? How could I juggle my children’s activities with my travel schedule?…and much more) it was a leap that I was well-prepared to take for my family. 

So when asked if I could direct a large group of corporate professionals and juggle continually changing business priorities, I actually laughed out loud. That had become second nature to me. For years, at any given time, I had teams of painters, carpenters, flooring installers or other tradespeople going in and out of the businesses and homes of my clients, on time and budget, all while being a mother of two. Speaking of juggling priorities, one very important project, a medical arts building was being installed the very day I was in labor with the birth of my daughter. Needless to say, both “projects” demanded my attention that day but in the end, my family was only thing that truly mattered.

THE IMPORTANCE OF FAMILY

I hope that my experience demonstrates to other women – and men – in the industry that you can prioritize family and still have an enriching and successful career. That is perhaps the most important lesson of all, and one I hope to be remembered for, the same way I remember all of the incredible wisdom and support that was shared with me.

I encourage all of us to prioritize family and to allow everything else to fall into place. Following my own advice, I opted to leave a life of constant travel while working for a massive company, to instead revel in family. I chose to instead take a moment to savor my time being a new wife, a mother, and an empty nester.

When the time was right, I again took another risk, following my instinct, and formed a new enterprise, one that would eventually become relevant to husband’s own company. Who encouraged me to take that step? It was the same woman who inspired me nearly thirty years prior, my mother.

 

 

 

 

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MILLED NATURALS – EMH COLOR FAMILY OF 2021

EMILY MORROW HOME RELEASES The 2021 COLOR FAMILY OF THE YEAR and our hardwood flooring styles which fall into the color families. 

Dalton, GA, FEBRUARY 11, 2021 – Emily Morrow Finkell, founder and CEO of Emily Morrow Home, is pleased to announce the release of the 2021 Color Family of the Year, MILLED NATURALS.

Please find below our press release outlining the color stories behind the 2021 Color of the Year, also the supporting images and linked here is the EMH Milled Naturals Video which tells the story in less than a minute. 
Because great design does not cease during a pandemic, our “travel” to research the market trends has been ongoing. 
We hope you enjoy our color story and if you have an interest in learning more  about our “GOAT-inspired” Color family, we’d love to share it!

 

 

 

 

Gold’s warming influence sets the stage for a brown-based color story

Dalton, GA – February 12, 2021 – Color is Relational. For COTY 2021, Emily Morrow Home sees a bigger picture of how color reflects a Healthy living lifestyle… one of being “At home” with family. We are all on the journey of change…yearning for comfort and community. This sense of community influenced us to choose a different path for the Color of the Year 2021. Rather than highlighting 1 color, EMH to choose to highlight a Color Family…of 9!

Introducing the EMH 2021 Color Family of the YearMilled Naturals

Milled Naturals is a universal, must-have color family that emits an elevated level of luxurious tones for 2021.Gold’s warming influence gives this color family a seasonless and timeless appeal. When paired with each other, all 9 colors in the Milled Naturals family work together, harmoniously. They are also quietly confident when standing on their own. The lighter, luxurious Milled Naturals have a graceful subtlety that is tranquil and soothing.

This family has strong roots of yellow and red that provide balance to the more saturated Milled Naturals. This brown-based story has long-lasting relevance and is a fresh new direction from the market saturated grey influence of recent years. Like freshly tilled earth from which nature springs, Good Earth is the first color in our color family, followed by the ever-nurturing Goat’s Milk. Good Earth is best represented by two deep brown hardwood styles, William & Mary and Handmade Harvest. Goat’s Milk can be found in our Cosmopolitan Coast and Surf Shack.

We believe that when you experience the warmth of the Milled Naturals, they will influence a conversation of grounding words, ripe for our life-stretching moments.

EMH BUZZ WORDS:

Universal | Seasonless | Authentic | Flexible | Artisanal | Heirloom | Legacy

Tranquil | Community | Regenerate | Cocoon | Comfort | Tactile |Confident

Expect our natural hardwood flooring to show its natural beauty… listening to its inherent design and texture that nature calls us to appreciate.

By adding bold, organic accent colors, the pairing of Milled Naturals offers endless color combinations that have universal application. Refresh with vibrant trending Greens, powdered and chalked tints, rich jewel tones, and orange- based color combinations.

As we continue to search for support, comfort, trust, and interactive touch, the time has come for the universal warmth of the 2021 EMH Milled Naturals color family.

Stay tuned, monthly, for more in-depth stories of each of the 9 EMH 2021 Milled Naturals to be released throughout the year.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

My sister’s baby goat visited my offices and I was smitten…to the point of shifting our color story to GOAT’S MILK.

About Emily Morrow Home

Emily Morrow Home is a leader in the American hardwood flooring industry. Founded by Emily Morrow Finkell, the company offers high-quality, luxury hardwoods to retailers through select distributors and buying groups. All flooring products are sustainably harvested, constructed, and finished in the USA. Finkell is a member of the NWFA (National Wood Flooring Association); NWFA Verified from U.S. Renewing Forests; California Environmental Protection Agency Air Resources Board; Allied Member ASID; CMG; and SCS Certified Indoor Advantage Gold For more information, visit emilymorrowhome.com or Facebook, Twitter, Pinterest, Instagram, YouTube or Vimeo.

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Reclaimed? Repurposed? Or New? Flooring Trends for 2021

Making the Move By, EMILY MORROW FINKELL

PUBLISHED BY NWFA HARDWOOD FLOORS MAGAZINE ON FEBRUARY 1, 2021

Consumers seek furnishings and flooring with character

 

Emily Morrow Home eases into every interior with timeless style

COVID-19 has changed the way people live. For example, last year, we witnessed a massive exodus from cities like New York, Chicago, San Francisco, and Los Angeles to suburban areas. From February 2020 through July 2020, a study by MYMOVE found that the number of people moving in the United States was a staggering 16 million. While you might think these were “temporary” moves, more than 14 million have made their change a permanent one. Being able to work, shop, and go to school online has opened the door for these shifts.Image

Along with the movement of people coincides the movement of their possessions. Storage units in many cities are actually at full capacity. Considering the actual “shelter” differences from metropolitan to suburban, it is natural that we are seeing a shift in furnishings. Visualize “vintage” rather than “used” furnishings.

As people move, they are leaving old items at consignment shops to sell. Behind them comes someone who reclaims these furnishings, which have the added bonus of not requiring a long order fulfillment time. Today, both moves and supply chain delays for furnishings are driving this “reclaimed” trend. With people spending more of their days at home, they are also finding time and motivation to touch up, paint, or refinish the furnishings. Now, just imagine what kinds of flooring people are seeking to match their new “vintage” furnishings.

Beyond the movement from the city to the country, there also has been an uptick in families that are building second homes. Some are being built in rural areas because the family wants a place to unplug, and be able to walk about their own property without masks and hand sanitizer. These consumers now seek furnishings and flooring with “character.” Some of which is reclaimed.

 

 

Photo courtesy of an Emily Morrow Home customer

 

One project that I can speak about is a century-old family barn renovation, which, when finished, will be a second home. It is designed to be a place for their entire family to gather together with the focus being on durability, low maintenance, and warmth. The owners reached out to me to discuss which flooring would look best from a design perspective.

While true reclaimed flooring offers a fantastic visual and an amazing story that is unlike any other, it could come with challenges such as a higher price tag and the potential of being limited in supply. For this particular project, the client decided they wanted engineered hardwood that comes with a warranty, could be installed on a slab and in a basement, was factory finished, and offered a wide and controlled range of visuals.

Within this article, you will see a few photos of Candace’s family barn in Kansas, which recently turned 100 years old. When it came to selecting the hardwood flooring, Candace also was taking into consideration having enough contrast with the bright white paint of the interior barn walls, and what would tie in best with the stairs as well as the kitchen cabinets she had painted “Hale Navy.”

Candace had stumbled across one of my blog posts that said “if you need a little hand-holding in making your decisions about your design or flooring, email askemily@emilymorrowhome.com.” She contacted me, and what resulted was a lively virtual design consultation. In the end, her final two favorite styles were “Suddenly Sonoma” and “Authentic Luxury,” each having hand-crafted distressing and dimension, and each offering a unique look. She couldn’t decide between the two, and ultimately decided to go with both options by using Authentic Luxury for the upstairs levels and Suddenly Sonoma for downstairs.

As I write this, the flooring was not yet installed, but these images give you an idea of the colors and layout of this antique property, as well as the samples they considered throughout the home. If not for the ability to utilize technology and to mail samples, it’s certain that her process would have been more difficult and drawn out. With technology, not only was she able to get the design and hardwood flooring expertise she needed, she also was able to check on the status of her order via texting and keep her installer looped in on her approximate delivery date for the flooring.

SUDDENLY SONOMA, BY EMILY MORROW HOME

 

Hearing firsthand Candace’s desires drives home the fact that consumers are hungry to bring a rustic calmness into their living spaces. Thankfully, options to bring this feeling into homes is easier to introduce than ever before. By combining reclaimed furnishings, reclaimed wood flooring, or engineered hardwood flooring that deliberately exudes rustic warmth and character, more and more consumers are taking control of their living spaces and infusing natural beauty into their lives.

Emily Morrow Finkell is an interior designer and CEO of EF Floors & Design LLC in Dalton, Georgia, a provider of hardwood floors and home furnishings, and an NWFA design contributor. She can be reached at emily@emilymorrowhome.com.

 

 

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Part I: How to host a wedding at your home…(and other special events)

Part I: How to host a wedding at your home…(and other special events)

THE TOP 5 CONSIDERATIONS BEFORE YOU COMMIT TO A HOME WEDDING:

    1. ASK THE BRIDE ABOUT WHAT SHE WANT THE SPECIAL DAY TO FEEL LIKE
    2. WHAT TIME OF YEAR WILL IT BE?
    3. WILL THE WEDDING DATE PERMIT AN OUTDOOR CEREMONY AND RECEPTION?
    4. WHAT IS THE AGE SPREAD OF YOUR GUESTS?
    5. GIVE PRIORITY TO THE GRANDPARENTS SINCE THEY’RE NOT ONLY CHERISHED GUESTS BUT ALSO THE MOST VULNERABLE.
She said yes!

 

 

 

 

 

 

 

 

Welcome to a brand new year in which we hope with all our heart that only the best will happen. One thing to remember, regardless of geo-political events or pandemics that are going viral, “Love overcomes a lot of things”, even COVID-19. Last spring, my son William Morrow was planning his proposal to Ashley Walker, his girlfriend. I have never been more proud of my son than I was last year…starting with his choice of his wife, someone we all loved and who shares his same convictions and beliefs about life, and secondly with his ability to roll with all of the changes that were to come. Last year, 2020 basically required everyone to be or become adaptable, and those who were the most adaptable seemed to handle the obstacles the best. That the bride-to-be and groom-to-be were both being optimists certainly did help as William and Ashley made and readjusted their plans for their engagement, their parties, the wedding weekend and even their honeymoon. Their smiles said it all, they were in love and nothing was going to get in their way to have a happy engagement and wedding. Our friends who hosted their engagement party wisely agreed that it might turn out to be their only party and rolled out the literal red carpet as only Daltonians do. The engagement party became a couples shower, and took place at a friend’s stunning open air barn, with live entertainment and a large fire. It was the perfect place to celebrate their engagement!

The cutest un-invitations

 

 

 

Their smiles said it all!

 

 

 

 

Almost all mothers of the grooms can agree that it’s a little different when it’s your son who’s getting married and you’re not in control of the event, but Ashley and her mother were the epitome of graciousness throughout it all. As we watched and waited from mid-May to September, it became abundantly clear that the state of Georgia restrictions were not going to be lifted for public events such as weddings to allow beyond 50 persons within a banquet space. The beautiful blush-colored wedding invitations that Ashley and William had mailed out were now requiring another new genre of invitations, an un-invitation. The first step for the two love birds was to go back and painstakingly narrowing down the guests to the immediate family and their wedding party, and then send out “un-invitations”. Ashley and I found some cute “un-invitations” on zazzle.com and within an hour they were designed and ready to order.

 

 

We wanted to have a cross for our home and one of my happiest days was when Don and I made this one ourselves!

 

 

Our back porch is one of our family’s most favorite places. While having to stay home during the shutdown of 2020, we named our porch “Nature’s Sanctuary”…and why not? We attended “online church” and watched the birds, deer, fox, and all the other kinds of wildlife go right by us as we sip our coffee or have dinner al fresco together. Also on the back porch is Donatella the Truffle dog who reigns as queen of the porch and entire back yard. It should come as no surprise that our family was sitting on our porch after dinner one evening when William said he and Ashley said they thought it might be kind of cool to have the wedding right there in our back yard around the pool. The Covid-19 restrictions were severely limiting their wedding venue options and they were not wanting to change their original wedding date of November 7th. We got really excited about the idea of having such a special moment in our lives right there in our “nature’s sanctuary” and I drafted a short list of to-do’s (a list that grew and grew). Personally speaking, my biggest priority was to elevate our back yard to the event, rather than have the wedding feel like a “back yard barbecue”. Although we love back yard barbecues, this sweet little bride simply wanted the wedding to feel like a wedding, and we didn’t blame her one bit. That meant getting a few things spruced up. Do you know what happens when you start to fix one little thing? It turns into something bigger you didn’t expect and this was no exception.

 

Trees and shrubbery had to be severely pruned to make way for an outdoor pathway to the back yard, in an effort to keep everyone outdoors. Pathway lighting had been installed last year thankfully, and so we only needed to add mesh and orb lights for effect.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Have I mentioned we love our back porch? Being southern and living in the south like we do, we spend a large part of our lives on the porch. When the coronavirus swept across the nation and our constant traveling came to a screeching halt, we gleefully parked ourselves on the back porch, loaded up the bird feeders with seed and quarantined ourselves while watching the birds and the bees. From time to time, I’d casually mention seeing these little “winged things” take flight from our back porch and asked my husband what they were, then we’d see a pretty bird fly by and forget all about them. Fast forward to September 5th when we discovered that they were something that no one wants to see, carpenter ants! Our house siding is made of hardy-board *except for the soffit and facia which now it appears needs to be urgently replaced, which requires also new gutters and painting it all back to match. Hmmm okay, the house was built in the early 2000’s and I had been waiting for just the right time to paint it in a new color palette. It’s worth noting that my family is in the commercial construction business…they do not do residential construction, they do not do renovations BUT I called the cavalry and they showed up with their best help and sub-contractors! My family is beyond special in how we show up for each other in times of need, and this was certainly a time of urgent need. Project “Fixer Upper” for the wedding started on our back porch. We became tuned in to the subtle nuances of the men, their various coffee preferences and watched with awe at how quickly they could eradicate our home of carpenter ants, replace the gutters and paint it ~ almost as if it never happened but better. *Paint colors provided upon request. For their skill, strength, and determination to get us ready for William and Ashley’s wedding I will always be grateful.

This is mid-way through repainting, it’s already looking so different as a white house instead of a gray house.

 

 

 

 

 

 

 

 

 

 

 

 

 

The most important considerations for a pandemic wedding are to keep yourself and your guests “safe” which meant having masks, hand sanitizer and praying for the weather to be perfect so that everyone could be outside. We had grandparents to consider and wanted to be sure while they were included in the wedding plans while not exposing them to the virus. God is so good and a strange thing happened, my son “the groom” and his groomsmen (almost all 13) contracted the coronavirus on their bacherlor’s golf weekend and brought it home to their significant others which included the bride to be…we began checking calendars at this moment while everyone is sending text messages that they’d tested positive, I noted that we had a little over two weeks for everyone to quarantine, get well (and pray that no one else got it). We ordered the cutest masks for the special day, also at Zazzle.com, which coordinated with the custom designed dinner napkins, the fall foliage and crimson florals in the bridal bouquet ~ details matter ~ even masks. We ordered enough masks for the rehearsal dinner AND the wedding. We weren’t taking any chances with contagiousness.

 

Masks can be cute and customized for events like a rehearsal dinner or a wedding. We love the ones we ordered from Zazzle.com.

All of these photos are our own, but you’ll see more to come from the wedding photographer Mackenzie Alexa photography in the next blog post. I can’t wait to share the next chapter of getting ready for the wedding when I can share some of the stunning videography of Kyle Delk. Some of his footage brought tears to my eyes of reliving the weekend one more time in “slow motion”. Here’s a sneak preview so you’ll know what I mean when I say “stunning”!

Stay tuned for Part II “How to host a wedding at home”.

Cheers!

 

 

 

 

 

 

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PODCAST | WOOD TALK | Emily Morrow and NWFA Brett Miller | Part 2

Join us for PART 2!!!

https://www.buzzsprout.com/662815/6695368

https://podcasts.apple.com/us/podcast/nwfa-wood-talk/id1484504902

NWFA Wood Talk - All you need to know - Backtracks

NWFA Wood Talk

A Conversation with Emily Morrow of Emily Morrow Home – Part 2

DECEMBER 04, 2020 NWFA WOOD TALK

Brett Miller and guest Emily Morrow of Emily Morrow Home discuss the idea of hardwood floors as investment, and why hardwood flooring can be considered a healthy choice.

PART 2: Brett Miller and guest Emily Morrow of Emily Morrow Home discuss her perspective on hardwood flooring, including the value that real wood brings to a home, benefits and misconceptions about engineered hardwood flooring, and more.

 

Listen in: Designers Today Jane Dagmi, editor in chief and Emily Morrow Finkell CEO of Emily Morrow Home

 6-18-2020 SAID podcast titled “Passionate and principled”

Emily Morrow Finkell and Jane cover a lot of ground, recalling treks across the African continent and the importance of relationships in life, love and much more.

 

 

 

Emily Morrow Finkell traces her career path from interior design to product design, to designing her own collection of hardwood flooring, Emily Morrow Home. Her journey is peppered with sweet memories, challenging years, and lots of love and support which she is intent on paying forward. With great empathy toward interior designers, Finkell also explains why it makes great financial sense for designers to educate themselves about flooring and to handle both the specification and the procuring of hardwood flooring.

As a unique bonus addition to this week’s podcast, we have an extra written introduction to our guest. Often when we do our podcasts, we ask for help with our intros, from people who know our guests better than we do. For Finkell’s podcast, we asked her daughter, Mary, to assist, but Mary’s heartfelt words came in after our deadline. While we couldn’t fit them in the audio, we still wanted to share. Here’s what Mary said:

“I don’t only look up to her because she’s my mom, I look up to her for so many other reasons, like the fact that she was a single mom for 14 years and truly pulled herself up by her bootstraps and become an incredible woman, business owner,  talented designer and humanitarian. I look up to her so much and love her more than anything. With our trips to various countries around the world, I get to see her communicate despite language and cultural barriers — she is truly able to connect with anyone. For that and so many other reasons, she inspires me every day.

 

 

Fox & Friends Interview Emily Morrow Home at 1st ever Made in America Expo in Indianapolis

Fox & Friends – Emily Kiker Finkell, CEO of Emily Morrow Home

October 2019
Emily Morrow Home Hardwood was among featured manufacturers at the Inaugural “Made In America Expo” in Indianapolis, Indiana where Carley Shimkus of Fox & Friends News interviewed Emily Morrow Finkell, CEO of Emily Morrow Home, headquartered in Dalton, Georgia. Emily shared with Carley the importance of her eponymous American-made, higher-end, design-focused hardwood flooring. Emily’s story has a unique manufacturing model which was developed 24 years ago by her husband, Don Finkell, CEO of American OEM, where Emily Morrow Home hardwood flooring is made…inside a medium security prison outside of Nashville, Tennessee. Click here to see the interview in full…
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[MPBOX id=27224]

Emily Morrow Home participated in the first Made in America Trade Show

October 2019
Emily Morrow Home participated in the first Made in America Trade Show, held in Indianapolis, IN from October 3-6. The event brought together 800 exhibitors and over 30,000 attendees, forming the largest-ever network of industrial professionals, keynote speakers and consumers for one common goal: raising awareness for the economic, environmental, and community impact of American manufacturing.

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FLOOR COVERING WEEKLY

August 2019

Emily Morrow Home Debuts Louis A Dabbieri

The Louis A. Dabbieri by Emily Morrow Home Hardwood flooring was just launched exclusively through International Design Guild. Emily Morrow Home has partnered with the International Design Guild to bring customers the first exclusive collection luxurious hardwoods that carry the Louis A. Dabbieri brand.

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DESIGNERS TODAY

February 2019

Emily’s Dark Side

Emily Morrow Finkell realized the rising significance of Matte Black and made it her Color of the Year. Over the summer, she also witnessed the eclipse; she and her husband Don were in Highlands, NC where it was a total blackout. At DOMOTEX USA, Emily showed her newest hardwood flooring, among the offerings, Total Eclipse, a blackened white oak plank with a gray cerused grain, the perfect synthesis between trend and travel

Read More

FLOOR COVERING WEEKLY

March 2018

Personalization Cuts Through Noise

Personalization and storytelling still remain prevalent as consumers work to weed through all of the static and noise on social media looking to find people and brands that allow them to authentically connect.

Read More

DESIGNERS TODAY

May 2018

A Group of Designers Walk into a Prison

When interior designer, Emily Morrow Finkell, CEO of Emily Morrow Home hosted her company’s first Designer Summit, the most mind-expanding part of the event took place in a prison, where Finkell’s products are made.

Read More

Emily Morrow Finkell receives the “2019 Women in Manufacturing Award

October 2019
Emily Morrow Finkell receives the “2019 Women in Manufacturing Award” at made in America Expo awarded by Don Buckner, CEO of Made in America.

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BUSINESS OF HOME

May 2019

Inside a Nashville Prison a Hardwood Flooring Factory Thrives

Interior designers attending Emily Morrow Home’s first Designer Summit were treated to a tour of the prison plant, where the company’s products are made. Attending designer Stephanie Sabbe was so impressed by the experience that she pitched the story to Business of Home, resulting in an impressive article published in May 2019.

Read More

FLOOR TRENDS

January 2019

Emily Morrow Home Expands Distribution

Wood flooring manufacturer Emily Morrow Home has expanded its distribution with new partnerships with The Flooring Distribution Group (FDG) and B.R. Funsten, effective January 2019.

Read More

FLOOR COVERING WEEKLY

May 2018

Emily Morrow Home Designer Summit Shines Light on Interiors

Emily Morrow Home (EMH) held its first-ever Designer Summit last month, welcoming designers Svetlana Hanzyy, Stephanie Sabbe, Morgan Martin and Deborah Ryals; clients Amanda and Jeremy Underwood; and, FCW, to partake in a two-day review of the EMH hardwood collection as well as discuss current design trends and their inspirations.

Read More

HOUSE TIPSTER

February 2018
At her debut showing at The International Surface Event (TISE), Emily Morrow Finkell, owner of Emily Morrow Home, spoke with House Tipster and renowned interior designer Christopher Grubb about her show-stopping, award-nominated hardwood collection.

Read More

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Listen in to The Top Timber Trends | NWFA NOW 2020

Listen in to The Top Timber Trends from the experts in our industry. NWFA’s panel includes SHERWIN-WILLIAMS Les Smith, Lauren West, AMERICAN OEM’s Don Finkell and EMILY MORROW HOME’s Emily Morrow Finkell. Recordings of all of our NWFA NOW session will be listed until 3/30/21, then will be added to NWFA University, our online education platform.

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PODCAST | WOOD TALK | A Conversation with Emily Morrow of Emily Morrow Home and NWFA Brett Miller | Part 1

NWFA Wood Talk - All you need to know - Backtracks
Brett Miller and guest Emily Morrow of Emily Morrow Home discuss her perspective on hardwood flooring, including the value that real wood brings to a home, benefits and misconceptions about engineered hardwood flooring, and more.

 

Listen in: Designers Today Jane Dagmi, editor in chief and Emily Morrow Finkell CEO of Emily Morrow Home

 6-18-2020 SAID podcast titled “Passionate and principled”

Emily Morrow Finkell and Jane cover a lot of ground, recalling treks across the African continent and the importance of relationships in life, love and much more.

 

 

 

Emily Morrow Finkell traces her career path from interior design to product design, to designing her own collection of hardwood flooring, Emily Morrow Home. Her journey is peppered with sweet memories, challenging years, and lots of love and support which she is intent on paying forward. With great empathy toward interior designers, Finkell also explains why it makes great financial sense for designers to educate themselves about flooring and to handle both the specification and the procuring of hardwood flooring.

As a unique bonus addition to this week’s podcast, we have an extra written introduction to our guest. Often when we do our podcasts, we ask for help with our intros, from people who know our guests better than we do. For Finkell’s podcast, we asked her daughter, Mary, to assist, but Mary’s heartfelt words came in after our deadline. While we couldn’t fit them in the audio, we still wanted to share. Here’s what Mary said:

“I don’t only look up to her because she’s my mom, I look up to her for so many other reasons, like the fact that she was a single mom for 14 years and truly pulled herself up by her bootstraps and become an incredible woman, business owner,  talented designer and humanitarian. I look up to her so much and love her more than anything. With our trips to various countries around the world, I get to see her communicate despite language and cultural barriers — she is truly able to connect with anyone. For that and so many other reasons, she inspires me every day.

 

 

Fox & Friends Interview Emily Morrow Home at 1st ever Made in America Expo in Indianapolis

Fox & Friends – Emily Kiker Finkell, CEO of Emily Morrow Home

October 2019
Emily Morrow Home Hardwood was among featured manufacturers at the Inaugural “Made In America Expo” in Indianapolis, Indiana where Carley Shimkus of Fox & Friends News interviewed Emily Morrow Finkell, CEO of Emily Morrow Home, headquartered in Dalton, Georgia. Emily shared with Carley the importance of her eponymous American-made, higher-end, design-focused hardwood flooring. Emily’s story has a unique manufacturing model which was developed 24 years ago by her husband, Don Finkell, CEO of American OEM, where Emily Morrow Home hardwood flooring is made…inside a medium security prison outside of Nashville, Tennessee. Click here to see the interview in full…
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[MPBOX id=27224]

Emily Morrow Home participated in the first Made in America Trade Show

October 2019
Emily Morrow Home participated in the first Made in America Trade Show, held in Indianapolis, IN from October 3-6. The event brought together 800 exhibitors and over 30,000 attendees, forming the largest-ever network of industrial professionals, keynote speakers and consumers for one common goal: raising awareness for the economic, environmental, and community impact of American manufacturing.

Read More

FLOOR COVERING WEEKLY

August 2019

Emily Morrow Home Debuts Louis A Dabbieri

The Louis A. Dabbieri by Emily Morrow Home Hardwood flooring was just launched exclusively through International Design Guild. Emily Morrow Home has partnered with the International Design Guild to bring customers the first exclusive collection luxurious hardwoods that carry the Louis A. Dabbieri brand.

Read More

DESIGNERS TODAY

February 2019

Emily’s Dark Side

Emily Morrow Finkell realized the rising significance of Matte Black and made it her Color of the Year. Over the summer, she also witnessed the eclipse; she and her husband Don were in Highlands, NC where it was a total blackout. At DOMOTEX USA, Emily showed her newest hardwood flooring, among the offerings, Total Eclipse, a blackened white oak plank with a gray cerused grain, the perfect synthesis between trend and travel

Read More

FLOOR COVERING WEEKLY

March 2018

Personalization Cuts Through Noise

Personalization and storytelling still remain prevalent as consumers work to weed through all of the static and noise on social media looking to find people and brands that allow them to authentically connect.

Read More

DESIGNERS TODAY

May 2018

A Group of Designers Walk into a Prison

When interior designer, Emily Morrow Finkell, CEO of Emily Morrow Home hosted her company’s first Designer Summit, the most mind-expanding part of the event took place in a prison, where Finkell’s products are made.

Read More

Emily Morrow Finkell receives the “2019 Women in Manufacturing Award

October 2019
Emily Morrow Finkell receives the “2019 Women in Manufacturing Award” at made in America Expo awarded by Don Buckner, CEO of Made in America.

Read More

BUSINESS OF HOME

May 2019

Inside a Nashville Prison a Hardwood Flooring Factory Thrives

Interior designers attending Emily Morrow Home’s first Designer Summit were treated to a tour of the prison plant, where the company’s products are made. Attending designer Stephanie Sabbe was so impressed by the experience that she pitched the story to Business of Home, resulting in an impressive article published in May 2019.

Read More

FLOOR TRENDS

January 2019

Emily Morrow Home Expands Distribution

Wood flooring manufacturer Emily Morrow Home has expanded its distribution with new partnerships with The Flooring Distribution Group (FDG) and B.R. Funsten, effective January 2019.

Read More

FLOOR COVERING WEEKLY

May 2018

Emily Morrow Home Designer Summit Shines Light on Interiors

Emily Morrow Home (EMH) held its first-ever Designer Summit last month, welcoming designers Svetlana Hanzyy, Stephanie Sabbe, Morgan Martin and Deborah Ryals; clients Amanda and Jeremy Underwood; and, FCW, to partake in a two-day review of the EMH hardwood collection as well as discuss current design trends and their inspirations.

Read More

HOUSE TIPSTER

February 2018
At her debut showing at The International Surface Event (TISE), Emily Morrow Finkell, owner of Emily Morrow Home, spoke with House Tipster and renowned interior designer Christopher Grubb about her show-stopping, award-nominated hardwood collection.

Read More

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A Custom Connection | Luxury Hardwood Flooring

BY EMILY MORROW FINKELL AND PUBLISHED BY NWFA HARDWOOD MAGAZINE ON JUNE 1, 2020

What makes a wood floor “award-winning”?

Is it unique, showcasing something that no one else can recreate in any other material? Having been born in the carpet capital of the world and having worked in the flooring industry in all the categories, one of the first things I do (as do many of you) is look down as soon as I enter a building. It’s a blessing or a curse that comes from my upbringing in Dalton, Georgia, and is also a direct result of having been trained to know on sight “excellence” in materials, quality, and craftsmanship. My parents have been in the commercial and industrial construction business for more than 60 years and always modeled that behavior of observing a building and deeming that it’s of good quality or not so good quality.

A custom installation of Emily Morrow Home’s Authentic Luxury in a herringbone

Over the years of looking at flooring that literally “floored me,” some of the common attributes were very customized, thoughtfully designed, and installed according to the specific clients’ unique wants and needs. Customization is where we can connect with the hearts of consumers who love hardwood for its inherent warmth, quality, and the special feeling someone gets when they know their floors are “fingerprint individually” made just for them. That’s the moment when we find a significant shift in a consumer’s decision-making process; when they determine if or if not their floors need to be unlike anyone else’s or at least not feel like it’s at every big box store across the nation.

During our quarantine period and while almost everyone was shut down for business, my business was rolling along since most of what I create is “made to order” and the “customized” sense. Most of the consumers who aren’t impacted by recessions or pandemics want something “unique” that requires a series of back and forth conversations about species, quality, performance, color, and overall aesthetics. To make that dream a reality, it takes someone committed to delivering something beyond their expectations. Customization isn’t just the product itself; it’s how the relationship is handled, it’s the services you offer, and it’s the attention to their life and their needs. Perhaps this is a carryover from being an interior designer for so long, or maybe it’s my wish to treat others as I want to be treated, but the consumer’s experience is part of the package.

Color-wise, it’s essential to know without a doubt what colors are selling, what colors are trending, and even more important than that is to be able to understand and explain “why.” Anyone can parrot what they’ve read or heard some design maven or color forecaster say at an event, but it is a different level of knowledge for someone to possess to be able to rely on the perspectives of history, how colors have and will be trending, and knowing where and how it makes sense for various parts of the country.

Travel is the best teacher.

Attending markets is another great way to add to that knowledge base. The looks that are selling well and are trending strongly in this new decade are warmer than in the past five years. That’s not to say some hint of taupe isn’t important, just that “warmth” is more desirable today than before. Our vernacular is going to have to shift along with the trends and to make certain the homeowners, the retail sales associates, the sales reps, the brands, and the manufacturers are all speaking the same language. If someone is asking for a warmer “white oak,” that might not mean they are thinking “red,” but rather a “touch of gold.” Specificity is needed, with pictures.

Speaking of pictures, scan through sites like Pinterest and Instagram and see what many users are posting. You’ll see a subtle change in the look. Remember when we couldn’t get enough of Joanna Gaines’ Shiplap? Well, even Joanna has changed her look.

The “farmhouse rustic” has become more of a “cottage with class.”

Rough-edged planks have morphed into smooth millwork. Shiplap of gapped rough sawn wood is now shiplap of smooth painted planks –similar, yet different.

Lighting is also changing with the looks of interiors and flooring. Notice now that as our metallics have gone all out “gold” or “old gold,” lighting is also putting out more lumens, thanks in part to newer LED light bulbs that can be warm or cool. Although brighter, LED lighting is also less forgiving,
and the surfaces of the finishes need to be much less reflective (matte), so that there’s little to no glare in the interior. Everything adds up to “the new look” when combining matte, light, and bright.

Flooring that falls into the new look includes rift sawn white oaks with wood rays, which say, “I’m the real thing.” Faux finishes are no longer in designers’ repertoire, but rather natural materials like plaster,hardwood, wool, cotton, and linen. Polyesters and plastics have their place in the world market, they just aren’t “aspirational” materials and aren’t in the “dream homes” of 2020. Clean and natural are adjectives once applied to our eating,but those same consumers have studied up and decided they like the look and feel of authentic hardwood. It stands to reason, that something so natural, that feels so right, has to be better for us to live with. For these reasons and many more, we should be seeing a gradual and noticeable return to authentic, real hardwood floors.

 

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Donatella the Truffle Dog will send you 2 free “puppy-size” EMH hardwood samples when you text ‘EMILY2’ to 900900

Donatella the Truffle Dog and I are offering a little extra help as we all work to get through the next few weeks of living in a world where quarantining is the best and smartest option. With our digital marketing capabilities we can easily process hundreds of requests for small hardwood samples in any given time without you having to trouble yourself. Once we send out confirmation that the sample order is going out, we provide the ‘nearest retailer’ information, give hardwood flooring and on occasion answer design-related questions…all of which I believe helps close the sale for you.

Feel free to use our COUPON CODE of “EMILY2” with your sales associates, your designers or any customers that you think can benefit from this service.

Simply text “EMILY2” to 900900 and we’ll take it from there!

Meanwhile, please feel free to read through the following, our installation instructions, our wonderful product warranty which includes a little more information about OMG Proof Protection.

 

Emily Morrow Home Installation Instructions

Emily-Morrow-Home-Warranty-OMG-PROOF

How to care for your Emily Morrow Home Hardwood floors

 

Thank you!!!

 

 

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Emily Morrow Finkell for NWFA | WOMEN INSPIRING OTHERS 

Emily Morrow Finkell for Hardwood Floors Magazine NWFA | WOMEN INSPIRING OTHERS 

The February March 2020 issue of Hardwood Floors celebrates the talented and dynamic women in our industry who have gone before us and worked amongst us. They smoothed the path, opened doors, and showed other women the way forward. I am so inspired by these women and would not be where I am today without their wisdom and guidance. Looking back on the lessons I’ve learned, and taking stock of how many influential and passionate women have inspired me never to stop growing, I hope what I do today will inspire others in the same way. While my career has gone through a series of changes, I know my journey would not have been possible with the support given to me by women in the industry.

THE VITAL ROLE OF WOMEN IN FLOOR COVERING

I’m fortunate to have a unique perspective on the power of women in flooring history, starting at a very early age. Growing up in Dalton, Georgia, I’ve witnessed generation after generation of women entrepreneurs acting as trailblazers and role models. If you’re familiar with the history of carpet, you’ll know it all started in Dalton along “Peacock Alley” with the crafting of hand-tufted chenille bedspreads, an industry started by extraordinary women like Dicksie Bradley Bandy.

 

 

 

 

 

 

 

 

 

 

During the great depression, Dicksie and her husband’s country store had given credit to their customers who had no money to pay for the goods they needed, only their possessions, what they could make or grow themselves. The country store eventually became indebted to their suppliers and although there was no way to recoup the money from their customers, Dicksie and her husband were determined to repay every dollar. Determined to find a way to raise the funds, she boarded a train to Washington, D.C., carrying a suitcase filled with hand-tufted chenille bedspreads to sell to large department stores. She came home with enough money to repay her suppliers AND with enough orders to give several families an income for their craft. That simple cottage industry grew and evolved to the point where Dalton is now known not just the “carpet capital” but as the “floor covering capital of the world”. 

In this industry, not only are many of my peers women, but the majority of our customers are as well. We speak of “Ms. Consumer” as making more than 91% of the purchasing decisions for the home. With the purchasing power of women in the United States ranging from $5 trillion annually, we certainly MUST consider “her” in our business decisions, and we certainly MUST consult women on what goes into a new product launch. 

WOMEN INSPIRING OTHERS

As I look back on my career path, I am grateful to the incredible women who so generously opened doors and encouraged me to go further and do do better. One such women was Evelyn Myers. In 2001 I had moved back to my hometown of Dalton from Carrollton, Georgia where I’d practiced interior design for 12 years. Although I was known in Dalton as Emily Kiker, I was not known by most as Emily Morrow, the interior designer. I did however know Mrs. Myers through my own mother and in some of our exchanges, she shared some of her upcoming “design-related” endeavors. It was that same year, 2001, Evelyn Myers invited me to be a guest designer in her “Judd House Designer Showhouse”, which would provide valuable networking opportunities with our local community, other designers and architects. If not for her invitation, I might not have had the change to meet the many contacts who later became my colleagues and bosses at Shaw Industries. 

Emily Morrow Featured in Atlanta Magazine November 2001 The Judd House owned by Evelyn Myers and the Myers Family.

 

 

 

 

 

 

 

 

 

 

 

LESSONS IN RESILIENCE AND PAYING DUES

Looking back, some of my early jobs were excruciating. One example was working for a family-owned women’s wear manufacturer whose owners would inadvertently exhale their cigarette smoke into my eyes causing me to leave work many days in tears. At the same time, they also gave me the chance to work with fabrics, color-ways, and the people that would be selling the apparel across the U.S. That experience was priceless. Soon I found myself training sales persons about the designs and colors of the coming collections.

Along the way, I learned about perseverance, resilience and the importance of hard work – even when it it seemed at the time like I was being pulled in the wrong direction. Balancing competing priorities had been modeled by my mother, a fantastic entrepreneur in her own right. As I began my own journey into motherhood as an interior designer, I carried with me the power of the examples and lessons that only magnified in importance over time. 

While I loved the work I was doing, after the arrival of my firstborn William, I was inspired to take a huge leap. The result was that my own interior design business was born. It was the culmination of all that I had learned and experienced up until then – and just when I thought I had it all “balanced” along comes Mary. Juggling motherhood to two small children with an interior design business taught me how to put first things first. My first design business operated in the West Georgia area for nearly 12 years, doing both commercial and residential design projects. 

Those years allowed me the experience of putting family first. It’s a lesson I’ve tried to live by since. I learned to be a mother first and foremost, and I had the flexibility and freedom to schedule design appointments around the schedules of babysitters, mothers’ mornings out, and my children’s own evolving schedules. 

ANSWERING THE OPPORTUNITY

The women in my life have taught me so many powerful lessons that I try to pass on to those who I have had the good fortune of knowing. One of the most important things I was taught is that like doors, opportunities can open and close quickly. Recognizing the opportunities requires a certain kind of “sixth sense” to know when to take them. Unfortunately, too often opportunities can seem daunting and present themselves as “risk”.

This lesson became a huge blessing as I faced a professional crossroads in 2002. Having just become a single mother, and after operating my own interior design business for many years, I was encouraged to move into the corporate world to provide the benefits my children and I would need. While there was some risk involved (would I be able to work the corporate hours? What if my kids needed me? How could I juggle my children’s activities with my travel schedule?…and much more) it was a leap that I was well-prepared to take for my family. 

So when asked if I could direct a large group of corporate professionals and juggle continually changing business priorities, I actually laughed out loud. That had become second nature to me. For years, at any given time, I had teams of painters, carpenters, flooring installers or other tradespeople going in and out of the businesses and homes of my clients, on time and budget, all while being a mother of two. Speaking of juggling priorities, one very important project, a medical arts building was being installed the very day I was in labor with the birth of my daughter. Needless to say, both “projects” demanded my attention that day but in the end, my family was only thing that truly mattered.

THE IMPORTANCE OF FAMILY

I hope that my experience demonstrates to other women – and men – in the industry that you can prioritize family and still have an enriching and successful career. That is perhaps the most important lesson of all, and one I hope to be remembered for, the same way I remember all of the incredible wisdom and support that was shared with me.

I encourage all of us to prioritize family and to allow everything else to fall into place. Following my own advice, I opted to leave a life of constant travel while working for a massive company, to instead revel in family. I chose to instead take a moment to savor my time being a new wife, a mother, and an empty nester.

When the time was right, I again took another risk, following my instinct, and formed a new enterprise, one that would eventually become relevant to husband’s own company. Who encouraged me to take that step? It was the same woman who inspired me nearly thirty years prior, my mother.