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MILLED NATURALS – EMH COLOR FAMILY OF 2021

EMILY MORROW HOME RELEASES The ENTIRE 2021 COLOR FAMILY OF THE YEAR and our hardwood flooring styles which fall into the color families. 

ENJOY OUR NEWEST VIDEO SHOWCASING  ALL OF THE NINE COLORS

 

MILLED NATURALS COLOR FAMILY AND OUR HARDWOOD FLOORING THAT BEST EXEMPLIFIES THESE STUNNING VISUALS!

Dalton, GA, FEBRUARY 11, 2021 – Emily Morrow Finkell, founder and CEO of Emily Morrow Home, is pleased to announce the release of the 2021 Color Family of the Year, MILLED NATURALS.

Please find below our press release outlining the color stories behind the 2021 Color of the Year, also the supporting images and linked here is the EMH Milled Naturals Video which tells the story in a little more than one minute. 
Because great design does not cease during a pandemic, our “travel” to research the market trends has been ongoing. 
We hope you enjoy our color story and if you have an interest in learning more  about our “GOAT-inspired” Color family, we’d love to share it!

 

 

 

 

Gold’s warming influence sets the stage for a brown-based color story

Dalton, GA – February 12, 2021 – Color is Relational. For COTY 2021, Emily Morrow Home sees a bigger picture of how color reflects a Healthy living lifestyle… one of being “At home” with family. We are all on the journey of change…yearning for comfort and community. This sense of community influenced us to choose a different path for the Color of the Year 2021. Rather than highlighting 1 color, EMH to choose to highlight a Color Family…of 9!

Introducing the EMH 2021 Color Family of the YearMilled Naturals

Milled Naturals is a universal, must-have color family that emits an elevated level of luxurious tones for 2021.Gold’s warming influence gives this color family a seasonless and timeless appeal. When paired with each other, all 9 colors in the Milled Naturals family work together, harmoniously. They are also quietly confident when standing on their own. The lighter, luxurious Milled Naturals have a graceful subtlety that is tranquil and soothing.

This family has strong roots of yellow and red that provide balance to the more saturated Milled Naturals. This brown-based story has long-lasting relevance and is a fresh new direction from the market saturated grey influence of recent years. Like freshly tilled earth from which nature springs, Good Earth is the first color in our color family, followed by the ever-nurturing Goat’s Milk. Good Earth is best represented by two deep brown hardwood styles, William & Mary and Handmade Harvest. Goat’s Milk can be found in our Cosmopolitan Coast and Surf Shack.

We believe that when you experience the warmth of the Milled Naturals, they will influence a conversation of grounding words, ripe for our life-stretching moments.

EMH BUZZ WORDS:

Universal | Seasonless | Authentic | Flexible | Artisanal | Heirloom | Legacy

Tranquil | Community | Regenerate | Cocoon | Comfort | Tactile |Confident

Expect our natural hardwood flooring to show its natural beauty… listening to its inherent design and texture that nature calls us to appreciate.

By adding bold, organic accent colors, the pairing of Milled Naturals offers endless color combinations that have universal application. Refresh with vibrant trending Greens, powdered and chalked tints, rich jewel tones, and orange- based color combinations.

As we continue to search for support, comfort, trust, and interactive touch, the time has come for the universal warmth of the 2021 EMH Milled Naturals color family.

Stay tuned, monthly, for more in-depth stories of each of the 9 EMH 2021 Milled Naturals to be released throughout the year.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

My sister’s baby goat visited my offices and I was smitten…to the point of shifting our color story to GOAT’S MILK.

About Emily Morrow Home

Emily Morrow Home is a leader in the American hardwood flooring industry. Founded by Emily Morrow Finkell, the company offers high-quality, luxury hardwoods to retailers through select distributors and buying groups. All flooring products are sustainably harvested, constructed, and finished in the USA. Finkell is a member of the NWFA (National Wood Flooring Association); NWFA Verified from U.S. Renewing Forests; California Environmental Protection Agency Air Resources Board; Allied Member ASID; CMG; and SCS Certified Indoor Advantage Gold For more information, visit emilymorrowhome.com or Facebook, Twitter, Pinterest, Instagram, YouTube or Vimeo.

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Posted on

MILLED NATURALS – EMH COLOR FAMILY OF 2021

EMILY MORROW HOME RELEASES The 2021 COLOR FAMILY OF THE YEAR and our hardwood flooring styles which fall into the color families. 

Dalton, GA, FEBRUARY 11, 2021 – Emily Morrow Finkell, founder and CEO of Emily Morrow Home, is pleased to announce the release of the 2021 Color Family of the Year, MILLED NATURALS.

Please find below our press release outlining the color stories behind the 2021 Color of the Year, also the supporting images and linked here is the EMH Milled Naturals Video which tells the story in less than a minute. 
Because great design does not cease during a pandemic, our “travel” to research the market trends has been ongoing. 
We hope you enjoy our color story and if you have an interest in learning more  about our “GOAT-inspired” Color family, we’d love to share it!

 

 

 

 

Gold’s warming influence sets the stage for a brown-based color story

Dalton, GA – February 12, 2021 – Color is Relational. For COTY 2021, Emily Morrow Home sees a bigger picture of how color reflects a Healthy living lifestyle… one of being “At home” with family. We are all on the journey of change…yearning for comfort and community. This sense of community influenced us to choose a different path for the Color of the Year 2021. Rather than highlighting 1 color, EMH to choose to highlight a Color Family…of 9!

Introducing the EMH 2021 Color Family of the YearMilled Naturals

Milled Naturals is a universal, must-have color family that emits an elevated level of luxurious tones for 2021.Gold’s warming influence gives this color family a seasonless and timeless appeal. When paired with each other, all 9 colors in the Milled Naturals family work together, harmoniously. They are also quietly confident when standing on their own. The lighter, luxurious Milled Naturals have a graceful subtlety that is tranquil and soothing.

This family has strong roots of yellow and red that provide balance to the more saturated Milled Naturals. This brown-based story has long-lasting relevance and is a fresh new direction from the market saturated grey influence of recent years. Like freshly tilled earth from which nature springs, Good Earth is the first color in our color family, followed by the ever-nurturing Goat’s Milk. Good Earth is best represented by two deep brown hardwood styles, William & Mary and Handmade Harvest. Goat’s Milk can be found in our Cosmopolitan Coast and Surf Shack.

We believe that when you experience the warmth of the Milled Naturals, they will influence a conversation of grounding words, ripe for our life-stretching moments.

EMH BUZZ WORDS:

Universal | Seasonless | Authentic | Flexible | Artisanal | Heirloom | Legacy

Tranquil | Community | Regenerate | Cocoon | Comfort | Tactile |Confident

Expect our natural hardwood flooring to show its natural beauty… listening to its inherent design and texture that nature calls us to appreciate.

By adding bold, organic accent colors, the pairing of Milled Naturals offers endless color combinations that have universal application. Refresh with vibrant trending Greens, powdered and chalked tints, rich jewel tones, and orange- based color combinations.

As we continue to search for support, comfort, trust, and interactive touch, the time has come for the universal warmth of the 2021 EMH Milled Naturals color family.

Stay tuned, monthly, for more in-depth stories of each of the 9 EMH 2021 Milled Naturals to be released throughout the year.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

My sister’s baby goat visited my offices and I was smitten…to the point of shifting our color story to GOAT’S MILK.

About Emily Morrow Home

Emily Morrow Home is a leader in the American hardwood flooring industry. Founded by Emily Morrow Finkell, the company offers high-quality, luxury hardwoods to retailers through select distributors and buying groups. All flooring products are sustainably harvested, constructed, and finished in the USA. Finkell is a member of the NWFA (National Wood Flooring Association); NWFA Verified from U.S. Renewing Forests; California Environmental Protection Agency Air Resources Board; Allied Member ASID; CMG; and SCS Certified Indoor Advantage Gold For more information, visit emilymorrowhome.com or Facebook, Twitter, Pinterest, Instagram, YouTube or Vimeo.

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2019 Essential Trends: Color and Style Forecast

Emily Morrow Home “REFINED SIDE” a warm gray white oak engineered hardwood flooring

Emily shares the Essential Trends in 2019…Color and Style Forecast with NWFA Magazine October 1st, 2018 issue. Read below for the entirety…

While it’s still 2018, those of us in product design and the development world are already living and working well into the 2019 calendar year. What, you may ask, does next year have in store for design trends, especially those that will impact our hardwood flooring choices? Here, I will share some very important and exciting insights that might just surprise you.

As someone who has not only professionally forecasted design trends and applied them into successfully selling collections, but has also practiced interior design for 30-plus years, I absolutely love this time of year when we start seeing product design shifts.

In my past life as Shaw’s Director of Color Style and Design for soft and hard surfaces, my scope had to be much broader. I had to focus on the aspects that all fit together so that the carpet colors and the hard surface colors would not only be trend forward, but also be salable. These colors had to have broad application across the United States, and that part has not changed one bit. It is that deep and wide background that enables me to successfully forecast well into the coming year with significant accuracy, knowing what’s essential for flooring collections that will be selling. Now that I’ve explained the groundwork, let’s dive into what we will see in 2019!

Many people ask me whether I think gray is staying or going away. My answer is based on the responses I have gotten when working with specifiers and designers, and looking at what finishes are going into projects a year from now. Gray is still with us, and still a very viable and necessary part of a product mix, perhaps even more so in hard-surface finishes like hardwood flooring. You also might see very colorful trend alerts from professional organizations like the Color Marketing Group, where pastel pinks, bright yellow golds, and blues are trending upward. There should be footnotes on these trend reports that spell out in fine print that these are accents and relate to broader product categories like apparel, interior accessories, cosmetics, and even automotive colors. That being said, these accents are like the colorful necktie on a stylish navy blue suit. The foundational color palette is what matters for us in the hard surface floor covering world.

Over the years, when speaking at design events and presenting trends, I have referred to the foundational color palette as “commitment colors,” indicating the big pieces of furniture, built-in cabinets, or other types of large surfaces that are not easily installed, replaced, or moved. This means that specifiers and end-users acknowledge that this surface color will be there for an average of five to seven years before it’s replaced. This space, this very myopic color palette, has been my primary focus recently.

The catalysts driving the foundational color palette currently are not just color-related, but also visuals and textures that are nature-derived and can be best described as aspirational luxury. Make note: This overview is what many would call the high-altitude view. You can expect to see marbles, granites, and limestones that are above and beyond your ordinary colors or names like Baltic Brown. The look is slightly more unique; the names and veining are a little on the exotic side. In general terms, these are names that most homeowners are not acquainted with, like Pietra Grigio or Nero Marquina. Aged travertines, Bianca Dolomite whites, gray-veined Carrara, and gray-gold veined Calacatta marbles, gray and black soapstones, and even gray poured-concrete slabs. Overall, this naturally derived color palette is generally cool; you will also see emerging warmth from luxurious onyx, Emperador Dark Marble and wood species like walnut.

2019 Color Forecast: Nature’s Neutrals

Black Eclipse: feeling more dark charcoal than a straight-out ebony black, Eclipse is just as the name implies, a shadowy black that works best in premium-quality hardwood where the grain is straighter, certainly no application on a rotary cut hardwood. Again like a shadow or an eclipse, there is no reflective quality to the darkness, simply matte darkness, velvety, if anything, in its appearance.

Emperador Dark Brown: Emperador Dark Marble is a rich brown marble that can change from slab to slab depending on how much and where the white veins run. Rich browns are on the horizon in hardwood flooring in the form of rich matte chocolate browns, especially in the walnut species. Walnut, in the right color family of brown, is and always will be timeless and salable. Walnut, although not as hard as other hardwoods, is making a strong showing in both commercial and residential interiors. Overall, one of walnut’s best attributes is that it can be mixed in with a variety of design styles and with a variety of other surfaces.

Bermuda Stone Gray: gray is enjoying a very long and successful life span. Since its first showing in 2007, gray continues to reign strong in every consumer goods category as a go-to neutral, backdrop blank-canvas type color, which bridges easily with other colors and also serves well in a wide range of design styles from mid-century modern to rustic farmhouse. Gray continues to become more and more refined as it evolves. Currently, grays have segued into that look and feel that is silvery, patinaed, and aged, yet smooth in texture.

French Limestone: The chicest hardwood color is in the same family as reclaimed French limestone. A quarried look and feel is the target texture. Not quite scraped, not quite wire-brushed, not quite chiseled, this actual color creates its warmth through the just right off-white with zero yellow, zero pink, just warm like the stone you’d see in an old château in France.

Sea Salt White: Speaking from recent experience of admiring the Bermuda sands on a recent trip, Sea Salt off-whites are akin to a mist with hints of color only from reflections of the surf and sand. Looking to find off-whites, you can certainly find the similar influences from my mega trend of plaster-gesso whites from 2017 and 2018. In keeping with gesso and plaster, Sea Salt is matte, and more importantly is not flat, nor opaque.

 

I look forward to the year ahead and hope that the Nature’s Neutrals palette explanations I’ve shared help clarify and define in your mind what is going to be the essence of 2019 design for wood.

Emily Morrow Finkell is an interior designer and CEO of EF Floors & Design LLC in Dalton, Georgia, a provider of hardwood floors and home furnishings, and NWFA design contributor. She can be reached at emily@emilymorrowhome.com.