The “Made In America Living Room”, designed by Emily Morrow Home, featured sliding chevron barn doors *made of sliced white oak from the same hardwood as the flooring in Montezuma, Indian, which coordinated with the warm gray white oak floors “Paddock”, a modified version of mid-century modern sofa made in Lenoir, North Carolina by Aria Designs, hand-woven rug and pillows made by Patricia Lukas’ Loominaries of Candler, North Carolina. The color palette of the Living Room was inspired by the American Flag which was featured among the made in America accessories.
The Made in America Community award was a nod to the “community” aspect of the prison industries enterprise which is at the heart of the Emily Morrow Home design aesthetic, artisanal visuals for hardwood flooring.Emily Morrow Finkell accepts the award as a way of showing her admiration for her husband Don Finkell’s lifetime of work with the prisoners within his program.
If you would like to locate the nearest retailer(s) who carry the Emily Morrow Home Hardwood or the Louis A. Dabbieri Exclusively by Emily Morrow Home, feel free to contact us at firstname.lastname@example.org, call 1-866-775-3877 or click here to locate your nearest retailer,
keeping in mind that our presence across the USA is growing weekly and it might not reflect the complete list of floor covering retailers.
We are BEYOND excited to be exhibiting with these amazing women-owned and led companies! I look forward to this week in Indianapolis. Be sure to check out the Emily Morrow Home Hardwood Floors in the Made In America LIVING ROOM and BEDROOM! Loominaries Handweaving Patricia Lukas, Holder Mattress Home Collection Lauren Taylor, Thomaston Mills Janet Wishnia. Individuals interested in attending the Made in America trade show can visit https://madeinamerica.com/event-attend/
Women in manufacturing are featured leaders at the Made in America Trade Show, Jason Blount, 2019 Event Announcement, News 10/01/2019
First ever Made in America Trade show in Indianapolis, Oct 3rd to Oct 6th showcases consumer products Made in America. Features a Made in America Bedroom where all of the products are manufactured by women run businesses.
According to Consumer Reports, 8 out of 10 American consumers say they would rather buy an American-made product than an imported one. Entrepreneur Don Buckner became frustrated in 1998 when he attempted to find several American-made products online. That was the start of his journey which has culminated in his deciding to go all-in on the #AmericanMade plan.
His team searched for USA manufacturers, large and small, and established the first-ever Made in America Trade show. Come see a wide variety of American made products on display in Indianapolis running from Oct 3rd to Oct 6th
Did you know that more than 11.6 million firms are owned by women, employing nearly 9 million people, and generating $1.7 trillion in sales as of 2017? In fact, women run businesses are helping to lead a resurgence in American manufacturing. All of the firms chosen to display in the “All American Bedroom” are women run businesses.
The products, made by women lead companies, in the Made in America bedroom are as follows:
Bedding from https://americanblossomlinens.com
Mattresses from https://holdermattress.com/
Flooring from https://www.emilymorrowhome.com/
Rugs from www.loominaries.com
Emily Morrow Home
A woman-owned hardwood flooring company based in Dalton, Ga., Emily Morrow Home beautifully represents the American Dream. Although hardwood flooring has been a male-dominated industry that has sadly evolved into importing poorly made hardwood flooring, Emily Morrow Home is breaking the mold with quality, domestically-crafted products— and a commitment to doing things better…differently.
Like any good story, Emily Morrow Home began with a love story- a life-long love for design that grew into a profession. After almost 30-years of practicing interior design, 13 of which directing the design team for Shaw Floors, founder Emily Kiker Finkell entered a new chapter of life and launched the eponymous Emily Morrow Home. Included in Emily’s to-the-trade brand are beautifully designed collections of upscale hardwood flooring and luxury home décor, all proudly made in America.
From being inspired by the stunning vineyards of Napa Valley or the great wildebeest migration across Africa, each product within the Emily Morrow Home brand is designed to bring the world’s most stunning visuals home to her customers through local retailers. Emily Morrow sells through experienced small business flooring retailers across the nation, people with proven ability and craftsmanship Finkell donates a portion of proceeds to the Kiker Morrow Finkell Breast Cancer Foundation and participates in a prison work program that teaches inmates invaluable skills and work ethic.
For more inspiration and a more in-depth look into Finkell’s craft, visit her blog, https://www.emilymorrowhome.com/the-ultimate-guide-to-living-a-beautiful-life/, where you’ll find useful ideas and insights into home interior design as well as the simplest touches for adding joy to a day.
American Blossom Linens
Thomaston Mills, a family owned textile mill, has been making bedding for over 115 years in the town of Thomaston, Georgia. While nearly all USA textile manufacturing and production moved overseas, decimating factories and jobs, Thomaston Mills continues to thrive and keeps manufacturing here in the USA. For the past 20 years, Thomaston manufacturing focused on the healthcare and hospitality market. Hilton, Marriott, Radisson and Intercontinental hotels have all used their sheets. Now they are offering a brand called American Blossom Linens direct to consumers.
In response to a massive rise in consumer demand for organic cotton and USA made products, Janet Wischnia, one of the owners of Thomaston Mills and granddaughter of the founder, decided to reenter the retail market in December 2018 with the launch of direct to consumer brand, American Blossom Linens. She brought back a brand, originally called Blossom that was created by Thomaston in the 1940’s with the goal of capturing the time tested quality of their origins. The collection, available now on the American Blossom Linens website, americanblossomlinens.com, includes sheet, pillowcase and duvet sets and a crib sheet. The linens are generously sized with extra deep pockets to provide an excellent fit on almost any height mattress. “Top or Bottom” labels act as visual cues to help you place the fitted sheet correctly on the mattress. Thomaston Mills wanted to make environmental responsibility easy, so they made the sheets more substantial, which helps them last longer and uses an advanced all-natural finishing process that softens the cotton to ensure a smooth feel.
American Blossom Linens bedding is made only in the USA using 100% traceable organic cotton grown in West Texas by family farmers. Their bedding is grown, processed, finished and sewn in the USA, drastically reducing its carbon footprint while supporting American workers all along the way. Thomaston Mills brought back American Blossom because they perceive people are looking for sustainable products, impeccably made in the USA by friends and neighbors, products that will last and last and never go out of style. American from the farm to the bed.
888-825-0110 ext 2275
Since 1947, the Holder family has built a tradition of excellence by using the finest materials to construct their own mattresses and box springs. To this day, each set is still hand-crafted in their own factory in Kokomo, Indiana. All materials are carefully selected and sourced in the United States, meaning every Holder Mattress is not just made in Indiana but truly American Made. Attention to detail and craftsmanship and a standard of building a two-sided mattress or flippable mattress assures the Holder Mattress Factory standard of quality that has become notable throughout central Indiana.
In 2003, the granddaughter of the founder, Lauren McAshlan Taylor, assumed the reins as a third-generation owner. Lauren strives each day to build the quality of product her grandfather would have built himself, along with providing the highest level of customer service to her clients.
For as long as she can remember, Patricia has been intrigued by the art of weaving. Her first introduction to multi-harness looms was on a childhood visit to Sturbridge Village, a re-creation of an 18th century town in Sturbridge, Massachusetts. The gift Patricia received from her parents and husband upon her graduation from college was a four harness, 45” wide floor loom, which enabled her to create a greater variety of woven pieces. A magazine article about rag rugs shown to her by her mother sparked her interest and soon she began weaving her own rugs.
Patricia’s rugs began to catch the attention of interior designers, as well as home furnishing shops, and soon her business was transformed to the production of custom rag rugs which can be woven in any size up to twelve feet wide and any length. A move in November of 2015 to western North Carolina, surrounded by beautiful mountains and abundant wildlife, is the setting from which Patricia draws inspiration to create rugs which complement every style of home design.
The Made in America trade show runs from October 3rd thru 6th, more than 450,000 square feet of the Indiana Convention Center will be used to showcase hundreds of manufacturers including many small and women owned and run businesses who make products ranging from aerospace and automobiles to apparel and textiles. Organizers expect thousands of attendees. Events include a concert with country music duo Big and Rich, a talk by My Pillow founder Michael J. Lindell, a celebration honoring U.S. military veterans and “Made in America Awards” to recognize the accomplishments of American production heroes.
Individuals interested in attending the Made in America trade show can visit https://madeinamerica.com/event-attend/
Are We E-volving into Digitized Flat-World Consumers?
Did you know that the world is not flat? (Tell me something I didn’t know, right?) Well actually it’s way more than just round... Ancient greek philosophers like Aristotle, Eratosthenese and Pythagoras theorized that the world was a sphere and then centuries later explorers like Galileo and Magellan went out and proved them right. Navigating by the constellations above the horizon or seeing the round shadow of the earth during a lunar eclipse was ample proof that the earth was indeed not flat. “How does this tie into our modern day world of design?” you might ask. The world we live in today is round and yet many designers, consumers and hosts of companies who provide products for them treat the world as if it’s one dimensional. Look around you and consider all of the decisions you’re making based on a flat digital image. Our very tastes and behaviors are evolving towards what looks good on our Instagram accounts.
What looks good online doesn’t always look good in real life
As a professional interior designer who started my career 30 years ago, just before the internet became a thing, I have ALWAYS been drawn to textures that begged to be touched, memorable experiences that were intended be shared and artfully-layered interiors that beckoned me to sit for a while. Truly GREAT DESIGN, in my humble opinion, is steeped in art, science, architecture, culture and even a little bit of psychology. If done right, a well-designed space should invite the eye to come in, look around to find a focal point, experiencing the room in not only 3-D but by engaging the five senses.
Luxury Hardwood Flooring with “Good Sense”
With all of these thoughts in mind, take a little “Design Journey’ of your own through our newest collection of hardwood flooring, designed by an interior designer (yours truly), intended to be experienced by all five senses, and made to be a cut above everything else you’ll find in any big box store. Our hardwood flooring, like a luxury-performance vehicle, is not only beautiful, it demonstrates artisanal excellence that’s hand-crafted in the USA by an American hardwood flooring icon like my husband Don Finkell and his expert team who are passionate about what they do.
I am beyond thrilled to bring you luxurious hardwood flooring that, although is GORGEOUS, it performs well under a variety of conditions…whether it’s for a city dweller who sometimes spills a little coffee, or a dog-lover like me whose pooch splashes a little water or the busy family dashing out for a run or to tennis practice…bottom line, Emily Morrow Home is proof that beautiful design and great performance can be one and the same.
To borrow a fast food phrase, this season you can really “have it your way.” Do you want to use deeper, darker hues, or enjoy the ethereal effects of a layered off-white interior? Both are possible if you can’t decide.
Let’s say you’ve been eye-balling everything that pops up on social media feeds featuring navy blue or charcoal grey, but are afraid of being tied to that depth of hue. Do you think you might not want to live in so much darkness? Perhaps you’re imagining yourself coming into your home with the dreamy, creamy coolness and luxurious layers of off-whites and soft tans? That too is possible. In fact, you can do it all; it’s just a matter of balance – balance and a little smart strategy. The market certainly is offering endless options to consumers and providing tools making it easier to imagine via Pinterest, Instagram, and Twitter.
Just yesterday, I opened my Instagram feed to see several posts from paint companies, design firms, and furniture companies featuring headlines like “dark walls are amazing, especially when paired with a pop of brushed gold and a lot of natural light.” Usually, when anything is trending upward, people can get stuck in a wait-and-see mode until they start to see the various ways it can be done and they find one that seems familiar and doable for their own home.
Don’t Be Afraid of the DARK
When designing any category of flooring for upcoming trends, it goes without saying that we know quite well what colors homeowners are going to be drawn to and what they’ll be choosing for the new colors as they plan their updates. For me, it’s always fun to find a few surprises, and believe me, there are quite a few right now. One of the biggest surprises is that grey is still right in the mix. Seriously, since 2007 I’ve been pontificating about grey and eventually dealers started seeing the “value” of the color (if you’ll pardon the pun)…consumers were asking for it, and the dealers responded by buying pallets and rolls of grey flooring to fill consumers’ demand for something new, grey.
Whether it’s the Color Marketing Group (CMG), Pantone, Elle Décor, or House Beautiful, fashion and interior designers, design editors, and homeowners are still loving grey. It is making gradual changes and is finding new ways of entering spaces, either by undertones of other colors or by partnering with vibrant hues or extremely light neutrals. But no doubt about it, grey is still strong. Personal expression is going to be driving the trends – while they seem to be going in every different direction, the personalized element is the common thread.
My home is a petri dish
My own home has always been the best petri dish for anything going on in design, and I’ll admit that my paint colors have been grey since 2006 or 2007, starting with my Revere Pewter at both my former and my current homes. From our current home’s front door, which is “Bear Creek”, to our living room and keeping room, which are “Wrought Iron” and “Chelsea Grey”. What I love about grey is what the rest of the world loves about grey: it is so easy and looks smart. Whether your metallic finishes are oil-rubbed bronze, nickel, or the newest brushed gold, grey simply works. I know we will reach a day when we are ready to pitch it all out for something that is inconceivable today. I do remember when grey felt old and tired and we were drawn to warm colors like Hepplewhite Ivory and Adams Gold, circa the 1990s.
I think the best way to encapsulate our new color trends discussion is to start at the end of 2018, where we began to see and feel “Inhale” and “Release” from CMG, a creamy white associated with deep meditative cleansing breaths to minimize stress as well as open up smaller spaces, visually expanding them. Who wouldn’t love that? White isn’t the only option for a small space.
Then we turned the calendar page and leapt right into 2019 and discovered a new grey, City Grey, an internationally acclaimed dark neutral that is very dark, 70 percent black. Darker shades can play up the size and make it feel cozier. Dark colors blend and blur lines and corners much the same way they do in fashion and flatter practically everything that surrounds it. While we may have felt the “ahhhh” of the “Inhale and Release” in December, that was just to get us through the end of the year and ease us into the urban vibe and faster pace of 2019 with City Grey.
What’s new about this grey, you may ask? This has a little sheen to its finish, unlike the matte and muted greys. We are finding these greys influencing our other colors in the trends list. For example, our deep green certainly is deepened by black, and greyed pastels are tinted by lightening it with the addition of white.
According to CMG Contributors Judith van Vliet, Sandy Sampson, Mark Woodman, and Maryanne Cole, “Urban and urbane, City Grey is the look of color modernity. Originally emanating from CMG’s Asia Pacific 2017 color forecasts for 2019, its appeal is international, and its applications seemingly endless.
“Strong, decisive, and influential, City Grey is appealing as a neutral color that is anything but neutral. Its depth defines its bold stance, its contemporary attitude, and its decisive industrial edge. It connotes the foundation of the urban landscape, the hushed night as it falls over a city, and the fortitude of a cityscape.
“For interior, it casts a like attitude. Simple enough to coordinate with other aesthetics, City Grey is capable of standing on its own. As an accessory piece it takes on new substance; as a background, it demands to be seen; and in furnishings, flooring, textiles, and more, it creates an interior environment that comforts with its depth.”
The Dark Side
Overall, when you turn the pages of shelter magazines in the coming months, you’ll see deep, dark, not gloomy, but certainly dramatically dark receding walls, and mid-value darkish flooring accented with large-scale patterns in various pops of color in accessories. The deep greens we are seeing are akin to the hunter and pine greens of the late 1980s, as are the inky navy blues. The combination of the navy blue, hunter green, and a swath of black make Black Watch Plaid, which has made its presence known across various categories from runway fashion to interiors. Ralph Lauren elevates this trend well with the Black Watch Plaids from RL Home and RL Mens and Womenswear, as does Barbour for men, women, the home, and pets.
What does our industry do with this type of information? For starters, this information is applicable to your graphics, your logo, your brand imaging, and even your room scenes. And don’t forget that your retail and digital presence should reflect that you not only know the design trends but also know how to pair them with flooring. Your team should also be well-versed in the design and color trends so that they too can reflect your company well.
Emily Morrow Finkell is an interior designer and CEO of EF Floors & Design LLC in Dalton, Georgia, a provider of hardwood floors and home furnishings, and NWFA design contributor. She can be reached at email@example.com.
Emily Morrow Finkell knows floors. Finkell, a former interior decorator, is the founder and CEO of Emily Morrow Home. Her company is one of the leading purveyors of American hardwood flooring, and has a pulse on flooring trends around the world. With 30 years of experience, it’s no wonder she’s considered the authority when it comes to luxurious yet affordable hardwood floor design. NAFCD caught up with Finkell ahead of Domotex USA where she will be hosting a design panel and lunch during the show’s inaugural breakout sessions from 11:30 am to 1 pm on March 1.
NAFCD: What do you think is going to be a hot trend in flooring for 2019?
EMILY MORROW FINKELL: Thus far it’s looking like a beautiful year for Emily Morrow Home hardwood. It’s a definite advantage to be “geeked out” as a trend forecaster. One of the hottest 2019 trends is the “Maximalist” trend which I forecasted as a coming trend in an article for Floor Covering Weekly back in 2017, and also in a blog post following High Point Fall Market. Today, maximalism fuels the consumers’ desire for “more is more,” and fortunately we have products which are styled perfectly for this trend. How does this manifest itself in hardwood and interiors, you might ask? To boil it down to the most simple terms, we will see longer and wider planks, as well as more variety in how we are installing hardwood planks, such as herringbone or chevron. For us, we are addressing this hunger for “more” in our 2019 Winter Market EMH introductions: “Great Migration” and “Tusker” for example boasts a 9 inch wide format which coordinates effortlessly with our herringbone, all in a sliced face white oak.
NAFCD: What is one formerly popular trend you’ve seen go to the wayside, and why do you think that happened?
EMF: Truthfully, we are seeing the fading away of “reactive” looks which were pretty hot the last two years, but anytime I see something come onto the scene that is “trendy” instead of a lasting “trend,” I will let others follow that until it fizzles out, which is usually pretty quick. What I do think people liked about the “reactive” looks was the movement of color. What people did not like about it was the way the color never stayed the same, hence the name “reactive.” It’s funny how the one thing that can draw people in can also be the very thing they tire of quickly. I do think some manufacturers have produced looks that mimic “reactives” however again I think to the less trained eye, they’ll tend to stay away from the look.
NAFCD: What’s one trend you’d like to see make a comeback?
EMF: My FAVORITE trend that has actually made a come back is the use of warm metallics, like aged bronze and gold finishes in lighting and kitchen and bath hardware. In one swift move, changing from brushed nickel to gold hardware can make an immediate update to an otherwise stale space. There’s a nice tie-in to hardwood flooring as a result of the warming of metallics which we have conveniently addressed in our 2019 Emily Morrow Home introductions. “Lewis & Clark” is one of our newest styles which is our nod to the warming of the palette. It’s a golden tan white oak with a sweeping sophistication making it easy to warm up an interior that might be starting to feel too cool with an all gray and brushed steel palette.
NAFCD: Do you find trends vary from region, or are they typically pretty similar across major marketplaces?
EMF: Over the course of my career at Shaw as Director of Color, Style and Design, one of the things I enjoyed most was keeping up with how colors that were selling tended to move and shift both nationally and globally. Our team had created a map of the USA which showed the top selling colors and styles from top to bottom and updated it quarterly. Prior to the 2007 down turn in the economy, I would see more regional shifts in the colors and styles. Then the recession happened and everything stopped moving and basically shifted into the super safe “gray beige” world. Since the rebound and our “Trump-bump” we are beginning to see signs of more movement again geographically. One other aspect that has changed is I’ve observed a more rapid adoption of global trends here in the USA from abroad.
In 2017 another mega trend I reported on in some publications was the Hygge trend which in essence is all about “comfort” based on Scandinavian design influences. Imagine seeing a tidy basket of small kindling next to a sleek, contemporary fireplace, an oversized woolen throw and a cup of hot tea steaming next to the felted wool sofa or chair. The sense of comfort and simplicity of the materials is my briefest explanation of “Hygge,” and you’ll always find hardwood in a Hygge inspired room. What’s more nurturing that hardwood finishes and I am thrilled that eight of our 12 new introduction are “natural grade,” where we have sorted out the heavier character and knots, leaving a “clean” wood grain visual.
NAFCD: From a flooring perspective, are trends dictated by taste or by the accessibility of materials?
EMF: For sure yes on both taste and accessibility. Our tastes are improved as our horizons are broadened. The more of the world we see, the more options we realize that there are to have. With this in mind, once you’ve seen the floors of your dreams, you can then bring that dream to reality, as long as it’s attainably priced for your budget. We are seeing looks in various price points that enable consumers attainable luxury hardwood flooring when historically it might have been too labor intensive to install. We have already watched the shift in the marketplace from more solid hardwood floors to more engineered hardwood floors.
Of course there’s always going to be an exception to this rule in areas like the Northeast where we still see more solid hardwood floors due to how homes are constructed, homes with crawl spaces versus slab construction. With the shift towards engineered, we are enjoying a wider variety of wood species as well as more options of how we are finishing the products. With engineered hardwood manufacturers can use a thinner wear layer for the veneer making better use of “premium” materials and using the less premium (still hardwood) for the platform. Hopefully everyone is working with US made products so they’re not surprised with a paper thin wear layer that will immediately be punctured with someone’s Christian Loubitain high heels.
NAFCD: How do things like tariffs and/or the global economy affect trends?
EMF: where do I begin…I think this is question that is impacting us all. For me, I am fortunate that we are sourcing and manufacturing our products here in the USA and are not fearing for what is around the corner. I am thankful for this and don’t wish that worry on anyone.
NAFCD: Anything else you’d like to add?
EMF: I am so grateful that we’re going to be hosting Domotex USA in my home state of Georgia where we all enjoy immense pride in our floor covering industry. With friends all over the world, I am so thrilled that they’re coming to us so that we can shower them with our gracious Southern hospitality!
While considering what to write for the “40 Under 40” issue of Hardwood Floors, I was reminded of some vital life lessons, ones that we all can learn at any age, and at any level of success. Typically, my articles focus on topics such as color, consumers, or design trends with titles like How to Use the Mega Trends or How to Design Your Interiors. This time, there’s a different insight I’d like to share, How to Design Your Life.
In my hometown of Dalton, Georgia, I am surrounded by some amazing success stories of industry icons. Known as the “Floor Covering Capital of the World,” Dalton is famous for entrepreneurial, hardworking, forward-thinking individuals. It’s also one of the most productive manufacturing areas in the U.S.; our hometown values emphasize “going to work and rolling up our sleeves,” according to the Greater Dalton Chamber of Commerce. There is an energy and a sense of community pride. Dalton is not unique in the number of individuals who are in their encore careers, but it is special because it’s the heart of the floor covering industry and our enterprises.
How many of you have wondered if your career path was the best direction? Or was your decision made out of necessity due to your circumstances? Regardless of your answer, my experience has taught me that each path you take always helps to build and prepare you for the next one. We all experience moments in our lives, either following graduation or a geographical move, when we accept a job where we don’t feel we are fully utilizing our skills, passions, or abilities, or the culture is not a good fit.
Look inward and think about your journey. Mine, for instance, began with a bachelor’s degree in Interior Design with a concentration in textiles. After I graduated in December 1989, job openings for college graduates were down 13.3 percent, and the job market had become one of the most competitive times since the early 1980s. Lucky me, right?
It’s true that necessity is the mother of invention, and so I took a job with a womenswear company in West Georgia, where I did everything from emptying the trash cans, to answering the phones, to assisting at sales meetings, to helping choose fabrics, patterns, and accessories for the collection. The owners, a husband and wife team, were the second generation of a menswear manufacturing business, and they gave me an opportunity at a time when I needed it most. I was and will always be grateful for that year because those experiences enriched my resume and expanded my skill set, even though that job had nothing to do with interior design.
Next, I took another opportunity with a retail furniture company that was expanding to Carrollton, Georgia, from their base in Rome, Georgia. They needed a professional interior designer on staff to organize their resource room of fabrics and finishes, to put together vignettes for their store, and to sell well-designed rooms to their customers who expected a white-glove experience. The store owners, another second generation family business, were well-versed in how to treat their customers with the highest level of attention. I have adopted this white-glove service mindset as part of my work ethic and infused it into my daily approach.
In year three, I was finally able to start my own interior design business, doing both commercial and residential projects. It was hard work, and I did it while being a mother to two young children. Life has a way of throwing us curves, and I found my children and myself back in my hometown of Dalton, Georgia, as a single mother with a heavy responsibility. After a few design projects were completed, I realized I needed something much more reliable. So I transitioned from an interior design business to the corporate world for the much-needed stability and benefits.
Enter Shaw and PatCraft. From the entry-level Associate Colorist to Senior Stylist, and eventually Director of Color Style & Design for Carpet and Hard Surface, I consider this the fourth chapter in my journey. It was in this chapter that I could finally look back and appreciate each of the previous steps. Every step allowed me opportunities for exposure to new things, professional and personal growth, as well as platforms from which to fine-tune my strengths and passions. After 13 years working at Shaw, I found myself at a very happy crossroads with some hard decisions to make. I ultimately decided to wrap things up with a neat bow and say my farewells to my Shaw family, with a wink that I might want to return someday, and retired early.
No one told me how much our identities and self-esteem are wrapped up in our profession. I didn’t expect to find myself longing for work, but after a few months off, I created a grand plan to make my personal life and my professional life come together in a way that dovetailed all of my strengths and passions with my husband’s. I formed a corporation, EF Floors & Design in September 2015, which quickly evolved into a brand, and thus Emily Morrow Home was born, aka my fifth chapter. I have loved every step of this chapter, even the hard ones. There have certainly been unseen challenges that have come along, but they’re also some of the most significant opportunities I’ve had to learn and grow.
The best part is that I’ve found myself looking around seeing others who are in the fifth, sixth, or even 10th chapters, later-in-life career changes or altogether new pathways. Some close friends have gone from respiratory therapists or accountants to interior design. Others have gone from stay-at-home moms to heading up large foundations and executives in corporations. You may have been noticing articles and news stories on “encore or second act careers;” they’re fascinating. AARP is one of my new favorite magazines (don’t knock it till you try it). Two of the best headlines they’ve featured are 70 Is the New 65 and New Rules of Retirement. They are worth pausing to read.
One that I’ve had on my desk for a week is titled Really Ready to Retire? by Jeri Sadler and Rick Miners, co-authors of Don’t Retire, Rewire! They compiled a list of seven things to consider before retiring, and these same questions apply to all of us at any age. Some of them include:
What ambitions are you waiting to fulfill?
What will make you rise each day as excited as you were at the high points of your career?
To what extent will you be in service to other family members once you retire?
So many young and “less young” professionals change careers and ask themselves if they’re making the right decision.
The good news is that we have generations of mentors surrounding us that we can look to for examples of how, in retrospect, each step is critical in building a career. Obviously, for those highlighted in the December/January issue of the magazine, you’re doing quite well and are to be commended for taking the initiative and learning all you can in your current chapter. If you are on the “Fabulous 40” list, you might consider taking on a mentoring role with someone less experienced or not as connected as you are as a way of paying it forward to those who have helped you. We all have so much to learn from one another; the 20 somethings can teach the 50 or 60 somethings a thing or two and vice versa.
I once had a handful of direct reports who were twice my age and possessed 10 times more experience than I did and yet each one of them was incredibly gracious and shared their knowledge when and where it was appropriate. Take some time to think of all those who walked before you to open a door, or worked shoulder to shoulder with you to teach and train you so that your journey was better. We should not only give them some credit, but we should also give ourselves some credit for having open minds, eyes, and ears to their wise counsel and example.
Emily Morrow Finkell is an interior designer and CEO of EF Floors & Design LLC in Dalton, Georgia, a provider of hardwood floors and home furnishings, and NWFA design contributor. She can be reached at firstname.lastname@example.org.
Here are some compelling reports on the subject of careers and choices of work, income, culture and priorities:
Forbes: Job-Hopping Millennials Offer Benefits to Employers While Being “Selfish”
Job-hopping is in, and being stuck in a dead-end job is on its way out — and that’s good for everyone. Job-hopping millennials are more likely to earn a higher wage, develop their career on a faster track and find a better fit in work culture by changing jobs more frequently. The stigma is lessening as the positives are revealed. One CareerBuilder survey shared employers expect 45% of their newly hired college grads would remain with the company for under two years, and the study showed that by age 35, about 25% of young employees would have worked five jobs. Employers are aware they’re hiring job-hoppers as millennials find their footing in their career development, learning to make healthy choices rather than staying stuck and unmotivated in a job that’s not beneficial for either the employee or employer.
Generation X — not millennials — is changing the nature of work
Demonstrating loyalty, a willingness to take on a heavy workload, and a powerful combination of digital and traditional leadership skills, Gen X is producing highly capable leaders that are in danger of being overlooked. Organizations that want to retain and develop their Gen X leaders should:
– Provide leaders with more external guidance. While Gen X leaders are loyal, they are craving insight and knowledge from mentors outside of their organization. In fact, 67 percent of leaders said that they would like more external coaching, and 57 percent wanted external development. Employers should invest in helping Gen X leaders participate in outside professional organizations, industry conferences and other groups to foster relationships with external peers and mentors who can provide coaching.
– Encourage leaders to challenge the status quo. Many organizations may look to millennials to lead innovative projects, particularly those that are tech-based. But Gen X leaders are likely to thrive when given the opportunity to experiment with new approaches and challenge existing methods. Ideally, a cross-generational team — perhaps led by a Gen Xer — may deliver the most innovative solutions.
– Leverage technology to support traditional development. Like those in other generations, Gen X leaders said they still want traditional learning methods, such as formal workshops, training courses and seminars. However, they also enjoy the personalization and convenience offered by technology-based tools. Blending traditional learning methods with tech-enabled tools to enhance and solidify learning will help them make the most of their development opportunities.
The oldest Gen X workers will likely still be in the workforce for at least 10 years, and the younger members of the generation may still be working for more than 30, meaning that Gen X will be forming the backbone of organizations’ leadership for quite some time. Those that overlook Gen X in favor of focusing only on the youngest generations entering the workforce will miss out on a deep and valuable source of leadership potential.
Now is the time to focus on strengthening the skills of Gen X and further developing their broad range of skills.
Storyboards are essential to the design process and help Emily Morrow Finkell transform inspirations into products.
They heard it before they saw it. For several days, Emily Morrow Finkell, CEO of Emily Morrow Home, waited to witness the “Masai Mara,” a migration of nearly two million wildebeest across Africa in search of greener plains and savannas. On the second to last day of her trip to Kenya this past August, while perched atop a safari jeep with husband Don Finkell, CEO of American OEM, cameras and scopes zoomed in, Morrow Finkell saw movement across a nearby river. They felt the wildebeest hooves echo like a rumble of thunder as they took off in a blur of color — a moment that would later serve as the chief source of inspiration behind Emily Morrow Home’s 2019 hardwood collection. For a short video clip of this experience, click this link “Emily Morrow Home’s Design Journey“.
“You can see the dust, the wildebeest, the zebras and other smaller animals all getting caught up in the herd as they’re migrating. They’re giving birth, they’re dying, there’s this whole circle of life story that was the biggest key for my products,” recalled Morrow Finkell. “Our products are natural and when you bring them into your home, you’re living on them, you’re experiencing important chapters of life with them. And they’ll last, they’ll be there for it all.”
Dalton, GA: The Emily Morrow Home collection for 2019 is twelve-SKU range of cooler browns and warmer grays, drawn from scenes Emily Morrow Finkell, CEO, observed of lion fur, zebra manes and the hides of rhinos, elephants and, of course, wildebeests. But her recent visit to Kenya isn’t the only story — a mixture of other memories and travels also appear in the upcoming collection.
For example, Paddock, a gray brown with subtle shading, ushers in sights from the Kentucky Derby. And, similar to that, Justify is a warm brown that mimics the Triple Crown-winning racehorse it’s titled after.
“The one thing I can’t not be is personal. Even when we have had designers and architects help with the inspiration, providing so much input into the products, colors or finishes, we work together on the naming process,” Morrow Finkell told FCW during a visit to Dalton. “There’s a reason behind why we do it. I think everyone likes to have a connection to a name. It makes it more memorable and we can immediately call to mind with our imagination the reasoning of the names.”
Each SKU is different, whether it comes down to an oil-rubbed look, a super dry low gloss, an ultra-micro bevel or a white plaster imitation. Yet despite the variability, there’s still some flexibility with the possibility of further customization.
“We find ourselves collaborating with a number of groups, such as for luxury high-rises, when there are times a project calls for something more unique or special to best fit that space,” said Morrow Finkell. “Everything is semi-customizable and we’re going to take that to the next level. That’s not to say that people won’t find exactly what they want with our original creations, but if our customers feel they need to make something more custom, we do have that design flexibility.”
One aspect that is the same across the collection is the addition of MorCore, which will give the floors an enhanced 3.55 mm wearlayer. The thicker platform, Morrow Finkell mentioned, is in response to designers asking for a little bit more when it came to the wearlayer, which is previously 2.5 mm thick. Both, however, also come with a “Donatella the Truffle Dog” scratch resistance.
For Morrow Finkell, the collection now has even more to love. With a greater durability, an increased width and length, and a higher impact resistance, Emily Morrow Home wood flooring can be used for both residential and commercial undertakings. In fact, the new white oak option in taupe, which features a smooth surface and is seven inches wide, is currently being installed with Apex Wood Floors for a commercial project to elevate a luxury appliance showroom in Chicago.
“Because our products are so incredibly well-made and constructed — all the way down to the wearlayer, warranty and finishes — they can go across all categories with no issues or hesitations at all,” explained Morrow Finkell.
Morrow Finkell also suspects there will be a few winners in the new collection of twelve, but she’s excited to see the market’s real response. For her, it’s about creating something fresh, but not something so new that people can’t embrace it and put it in their own homes.
Currently, advance previews of the collection are being shared with select customers across the U.S., but is set to be fully unveiled at the Carpet One winter convention in early January with Emily Morrow Home as a vendor to CCA Global Partners, then at TISE later that month and Domotex USA in February. The collection announcements will also include EMH’s 2019 Color of the Year.
Autumn is upon us! Well… it’s located on the home decor aisles here in the South. Even though it’s still a steamy 90 degrees here in Georgia, I keep trying to trick myself by running my car’s air conditioning at a crisp 70 degrees. But, nevertheless Fall is always an exciting season, (my favorite season personally) especially for home decorating or improvements. So let’s dive in!
You know that saying “What goes around comes back around?” Well, that definitely applies to design as well. For those of you who were graced to live in the early 80s, you may remember some of the era’s best known color palettes called: Jewel and Earth Tones. You know… those rich colors inspired by different jewels that so many of you would recognize from Harry Winston’s precious jewels to Ralph Lauren’s classic preppy 80s collections. Well guess what? Those colors are back and better than ever and their combinations are fresh and welcoming!
We pulled some inspiration from some of our favorite design blogs to give you ideas on how you might want to implement these jewel and earth tone palettes.
One of the most beautiful fall colors, in my opinion, is burnt orange. It pairs easily with the other jewel tones like navy blue or in this particular shot, with a rich turquoise on patterned love seat for example. This particular living room is very rich, slightly masculine but certainly made “new” through the application of the ultra-bold lacquered orange paint technique. The magic of this palette is in its pairing of quiet neutrals with bolder palettes. However, if laquering an entire room in orange does not appeal to you, consider accenting a room with these stunning cognac leather viceroy chairs located by the mantle.
Adding red to any space introduces a great deal of drama and commands attention when designing a room, and creates a tasteful opportunity to introduce and bridge in various styles of furniture. The wall of custom built case goods adds a swathe of brilliant color as the backdrop for neutral upholstered furnishings. For contrast it’s always ideal to introduce either patterns like leopard print in the case of the sconce shade or the blue and white porcelains situated within the case goods (which are some of Emily’s favorite accent pieces to collect).
Navy blues are timeless colors to incorporate in your home whether as walls and cabinets, or as couches and throw pillows. I’m actually hoping to weave navy blue hues throughout my first apartment because this rich color provides a great balance between masculine and feminine characteristics.
This picture perfectly exhibits the impact that a little splash of dark emerald will add to your room. Especially, if you love stark white walls (I’m talking to you farmhouse connoisseurs). This color can be used on walls, but use it in a room with lots of natural lighting otherwise it may darken the room too much. In addition know that accenting a room with pieces, like this emerald chair, will take those neutral spaces to the next level. And that’s definitely something “Aunt Sheryl” will be talking about when she comes to visit for the holidays this year.
Otherwise known as “smoke green”, this color has really skyrocketed in popularity throughout 2018. This greenish grey encapsulates the refined side of an industrial inspired room and really makes those metallic accents pop. It’s a great color for those who really like the safety of designing with neutral colors, but also adds that extra oomph!
This color was the one that caught me off guard when it came to researching design color palettes for Fall 2018. I could imagine a mustard yellow because it’s such a classic fall color, but man… this yellow is bright and confident! This shade of yellow is best paired with European inspired design such as the classic dark, red-brown hardwood floors (stay tuned for an English inspired EMH product coming in 2019!) and dainty, elegant accents.
Does anyone else look at this room scene and feel more calm? This lavender look alike is a perfect color for a guest room or bathroom because it speaks, “Hey there, why don’t you forget about all your problems and just relax in here for awhile…” If walls could talk, am I right? And again this color pairs beautifully with neutrals along with some of the more modern accents like this mirrored dresser.
There you have it, some of the newest color trends palette for Fall 2018. So, if you live in the South and it’s a little hard to think of Fall because of the weather then crank up the air conditioning in your car and escape in our inspiration. Hope this helps you want to live more colorfully!
By Kate Toburen, Marketing Specialist for Emily Morrow Home
Do you want to take care of your new hardwood floors so that they last a lifetime? (They can with the right care, by the way!). Simply keep them free of dust and debris, no wet mopping, and no harsh chemicals. “Less is more” is the best rule of thumb!
Now that you know what to do, let’s talk about what not to do to your hardwood floors to keep them looking pristine.
While using a vacuum is physically easier to use when cleaning hardwood floors than a traditional broom or dry mop, vacuums can oftentimes damage the surface of your floors. To avoid this, do not use the beater bar on the vacuum because that can scrape and dent your floors. Also, vacuums can create denting if dropped. Using a dry mop with little moisture is one of the best ways to dust your hardwood floors. Bona Floor Care has a product which is gentle and ideal for Emily Morrow Home hardwood flooring that removes the dust and debris of everyday life.
No harsh chemicals, furniture polishes, or wood waxes should ever be applied to Emily Morrow Home’s hardwood floors.
Additionally, wet mopping your hardwood floors can lead to long-term water damage due to the overexposure to moisture on the porous wood*. A better option would be a dry mop or Swiffer mop.
*Knowing this, keep your house’s air moisture levels consistent to ensure that warping and cupping do not occur
Try to avoid walking on your hardwood floors with high heel shoes. High heels create a lot of pressure in a small area which can create indentations on the hardwood floors.
If you move any furniture, use soft gliding pads underneath to reduce any scratches or indentations. Otherwise, if you move furniture, pick up the furniture completely off the floor and gently place it back on the hardwood in the desired location. Do not drag or scoot furniture across your hardwood floors.
The Emily Morrow Home hardwood collection is pet-friendly, and our durable construction proctects against most everyday scratches that your excited pooch or feline might inflict upon your floors. With our UV cured Aluminum oxide finish, our hardwood floors can stand the test of your pet’s “Scooby-Doo” moments. We caution you, though, in remembering that long exposure to moisture can damage hardwood floors. So, if your sweet angel has an accident or spills his or her water bowl onto your floors, you will want to wipe it up as soon as possible.
Hardwood flooring is strong and tough, and it can last a lifetime with proper care and maintenance. We hope these simple care and maintenance tips will keep your Emily Morrow Home hardwood floors looking gorgeous for years to come.
[Las Vegas] Christopher Grubb of Arch-Interiors Design Group spoke with Emily Morrow Finkell of Emily Morrow Home about her debut hardwood line presented at The International Surface Event 2018, here in Las Vegas.
“The beauty of our line is that it really does speak to that handcrafted ability,” said Finkell, adding that in an industry full of wood-look products she wanted to create flooring that was unmistakably wood.
Finkell revealed that all of her hardwood surfaces are aluminum oxide, making them durable and scratch resistant.
“That’s what impressed me,” said Grubb. “It’s American made, handmade quality and handmade finishing.”
Emily Morrow Home’s sample box at TISE (YouTube/ House Tipster)
Finkell cited matte finishes as essential to hardwood today, and lighter and more neutral visuals.