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The World is Not Flat

 

Are We E-volving into Digitized Flat-World Consumers?

Did you know that the world is not flat? (Tell me something I didn’t know, right?) Well actually it’s way more than just round... Ancient greek philosophers like Aristotle, Eratosthenese and Pythagoras theorized that the world was a sphere and then centuries later explorers like Galileo and Magellan went out and proved them right. Navigating by the constellations above the horizon or seeing the round shadow of the earth during a lunar eclipse was ample proof that the earth was indeed not flat. “How does this tie into our modern day world of design?” you might ask. The world we live in today is round and yet many designers, consumers and hosts of companies who provide products for them treat the world as if it’s one dimensional. Look around you and consider all of the decisions you’re making based on a flat digital image. Our very tastes and behaviors are evolving towards what looks good on our Instagram accounts.

What looks good online doesn’t always look good in real life

As a professional interior designer who started my career 30 years ago, just before the internet became a thing, I have ALWAYS been drawn to textures that begged to be touched, memorable experiences that were intended be shared and artfully-layered interiors that beckoned me to sit for a while. Truly GREAT DESIGN, in my humble opinion, is steeped in art, science, architecture, culture and even a little bit of psychology. If done right, a well-designed space should invite the eye to come in, look around to find a focal point, experiencing the room in not only 3-D but by engaging the five senses.

Luxury Hardwood Flooring with “Good Sense”

With all of these thoughts in mind, take a little “Design Journey’ of your own through our newest collection of hardwood flooring, designed by an interior designer (yours truly), intended to be experienced by all five senses, and made to be a cut above everything else you’ll find in any big box store. Our hardwood flooring, like a luxury-performance vehicle, is not only beautiful, it demonstrates artisanal excellence that’s hand-crafted in the USA by an American hardwood flooring icon like my husband Don Finkell and his expert team who are passionate about what they do.

I am beyond thrilled to bring you luxurious hardwood flooring that, although is GORGEOUS, it performs well under a variety of conditions…whether it’s for a city dweller who sometimes spills a little coffee, or a dog-lover like me whose pooch splashes a little water or the busy family dashing out for a run or to tennis practice…bottom line, Emily Morrow Home is proof that beautiful design and great performance can be one and the same.

Cheers!

 

 

 

William & Mary: The dark, cultured color of William and Mary has an heirloom quality that imbues a home with European grace.

 

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A trip to Africa inspires EMH 2019 by FCW Morgan Bulman

A Trip to Africa Inspires EMH 2019 Products…Originally Published in Floor Covering Weekly on Wednesday, November 14, 2018


Storyboards are essential to the design process and help Emily Morrow Finkell transform inspirations into products.

They heard it before they saw it. For several days, Emily Morrow Finkell, CEO of Emily Morrow Home, waited to witness the “Masai Mara,” a migration of nearly two million wildebeest across Africa in search of greener plains and savannas. On the second to last day of her trip to Kenya this past August, while perched atop a safari jeep with husband Don Finkell, CEO of American OEM, cameras and scopes zoomed in, Morrow Finkell saw movement across a nearby river. They felt the wildebeest hooves echo like a rumble of thunder as they took off in a blur of color — a moment that would later serve as the chief source of inspiration behind Emily Morrow Home’s 2019 hardwood collection. For a short video clip of this experience, click this link “Emily Morrow Home’s Design Journey“.

“You can see the dust, the wildebeest, the zebras and other smaller animals all getting caught up in the herd as they’re migrating. They’re giving birth, they’re dying, there’s this whole circle of life story that was the biggest key for my products,” recalled Morrow Finkell. “Our products are natural and when you bring them into your home, you’re living on them, you’re experiencing important chapters of life with them. And they’ll last, they’ll be there for it all.” 

Dalton, GA: The Emily Morrow Home collection for 2019 is twelve-SKU range of cooler browns and warmer grays, drawn from scenes Emily Morrow Finkell, CEO, observed of lion fur, zebra manes and the hides of rhinos, elephants and, of course, wildebeests. But her recent visit to Kenya isn’t the only story — a mixture of other memories and travels also appear in the upcoming collection.

For example, Paddock, a gray brown with subtle shading, ushers in sights from the Kentucky Derby. And, similar to that, Justify is a warm brown that mimics the Triple Crown-winning racehorse it’s titled after.

“The one thing I can’t not be is personal. Even when we have had designers and architects help with the inspiration, providing so much input into the products, colors or finishes, we work together on the naming process,” Morrow Finkell told FCW during a visit to Dalton. “There’s a reason behind why we do it. I think everyone likes to have a connection to a name. It makes it more memorable and we can immediately call to mind with our imagination the reasoning of the names.”

Each SKU is different, whether it comes down to an oil-rubbed look, a super dry low gloss, an ultra-micro bevel or a white plaster imitation. Yet despite the variability, there’s still some flexibility with the possibility of further customization.

“We find ourselves collaborating with a number of groups, such as for luxury high-rises, when there are times a project calls for something more unique or special to best fit that space,” said Morrow Finkell. “Everything is semi-customizable and we’re going to take that to the next level. That’s not to say that people won’t find exactly what they want with our original creations, but if our customers feel they need to make something more custom, we do have that design flexibility.”

One aspect that is the same across the collection is the addition of MorCore, which will give the floors an enhanced 3.55 mm wearlayer. The thicker platform, Morrow Finkell mentioned, is in response to designers asking for a little bit more when it came to the wearlayer, which is previously 2.5 mm thick. Both, however, also come with a “Donatella the Truffle Dog” scratch resistance.

New to the collection is the upgraded MorCore, which features a sturdy 3.5 mm wearlayer.



For Morrow Finkell, the collection now has even more to love. With a greater durability, an increased width and length, and a higher impact resistance, Emily Morrow Home wood flooring can be used for both residential and commercial undertakings. In fact, the new white oak option in taupe, which features a smooth surface and is seven inches wide, is currently being installed with Apex Wood Floors for a commercial project to elevate a luxury appliance showroom in Chicago.

“Because our products are so incredibly well-made and constructed — all the way down to the wearlayer, warranty and finishes — they can go across all categories with no issues or hesitations at all,” explained Morrow Finkell.

Morrow Finkell also suspects there will be a few winners in the new collection of twelve, but she’s excited to see the market’s real response. For her, it’s about creating something fresh, but not something so new that people can’t embrace it and put it in their own homes.

Currently, advance previews of the collection are being shared with select customers across the U.S., but is set to be fully unveiled at the Carpet One winter convention in early January with Emily Morrow Home as a vendor to CCA Global Partners, then at TISE later that month and Domotex USA in February. The collection announcements will also include EMH’s 2019 Color of the Year.

 

The 2019 hardwood collection from Emily Morrow Home will feature a product inspired by the company’s 2018 color of the year, a matte black, called Total Eclipse.

 

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Emily Morrow Finkell: Safari Away ~ Serengeti Adventures Part II

In my last blog post, I shared the many ways safari lifestyle has worked its way into our world. Who today does not enjoy wearing clothing that is designed to wick away perspiration or is easy to wash and dry? Performance fibers and apparel has changed the landscape of our expectations of how clothing and even textiles for interiors should stand up to wear. Of my two safari experiences, Tanzania trip of November 2013 and the Kenya Safari of August 2018, each was so impactful and on so many levels… I simply can’t wait to share more pics and impressions from our adventures in Nairobi and the Rift Valley with my sweetheart husband Don. Below I’ve shared some of the Tanzanian safari and all the wildlife we viewed. Just look at those lazy lions snoozing in the shade. They almost look like you could go up to them and feel their soft furry coats. If you close your eyes, you can almost hear the musical soundtrack from Out of Africa already playing in the background. Stay tuned for more impressions of our 2018 Kenyan adventures at www.EmilyMorrowHome.com where we viewed the GREAT Wildebeest migration “live”…THRILLING!!!

Are we not all constantly looking for clothes that feel good, fit comfortably and are “classic” styles…that never wear out or go out of style? Banana Republic began their company in just that “fashion” and Ralph Lauren has certainly taken cues from the safari lifestyle, just in a more luxurious light. As I traveled for ten days throughout Eastern Africa and celebrated my then 11 year anniversary of being a breast cancer survivor, I absorbed ideas, colors, impressions for projects both “interior design” speaking as well as for product design, hardwood, carpet and rugs. We launched an entire collection at Shaw prior to my first Safari with patterns, colors and style names drawn directly from the African continent as well as an entire color forecast utilizing the colors of the African continent. Truthfully it was probably one of the most memorable ones that I ever composed due to the images that were conjured up when speaking of color names like “Kudu Berries” or “Lioness”.

Feel free to look through these images below, and to see more, click here to go to my Emily Morrow Home Pinterest Board titled “Safari Away”.

 

 

 

Banana Republic was certainly drawing INSPIRATION from Safari living

 

out of africa 1

 

Tanzania

 

Banana Republic Catalog 19 Summer 1984 Cover by Patricia Ziegler
Banana Republic Catalog 19 Summer 1984 Cover by Patricia Ziegler

Banana Republic Catalog No. 19, Summer 1984Banana Republic Catalog No. 19, Summer 1984