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Domotex USA 2020 | Emily Morrow Home hosting Design Personified Lunch & Learn for Designers & Retailers

Don’t miss this special ticketed event

Design Personified | Turning Trends into Reality

Feb. 6, 2020 11:30 AM – 1:00 PM 


Emily Morrow Home is hosting the 3rd annual EMH Design Panel and  the 2nd annual Designer event at Domotex USA, February 6th, 2020.

Having an understanding of today’s trends is extremely important when helping customers with their décor choices. However, many of these “trends” can seem unrealistic to a consumer who is living in a dated home. They want to incorporate the latest looks into their décor but feel it is impossible without undergoing a major renovation.

By attending the Designer Personified panel discussion, you will learn how to tackle this challenge and more. Attendees will hear from leading designers as they share the latest design trends, discuss the difference between “trends” and “trendy,” and teach valuable “tricks of the trade,” you can use to help customers realistically incorporate fresh, lasting looks they love.

Pricing

  • $55 through Dec. 17
  • $65 Dec. 18 Feb. 4
  • $75 onsite

Space is limited.

REGISTER

View profile

Emily Morrow Finkell 

CEO and Founder of Emily Morrow Home

View profile

Jane Dagmi

Designers Today
View profile

Michel Smith Boyd

Michel Smith Boyd Interiors
View profile

Pacita Wilson

Pineapple Park
View profile

Jenny Wagner

J. Thomas Designs
View profile

Mark Woodman

Mark Woodman Design + Color, LLC
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Emily Morrow Home to Announce 2020 Color of the Year & Domotex USA Designer Events Teaser

EMILY MORROW HOME Coming to a city near you…and DOMOTEX USA 2020

2019 has been a GREAT YEAR…. It’s been a year of growth for starters to the point now where we have a total of 36 active styles and a gorgeous portfolio of “custom designed” specified projects for commercial projects. We have loved seeing YOU and your clients embrace our newest introductions such as our 2019 Color of the Year “TUSKER” as well as some very exciting surprises. Naturally as a veteran in the floor covering and interior design industry, I always expect certain parts of the country to embrace trends ahead of others, and enjoy seeing how that has evolved over the years.

Going into 2020, a whole new decade, expect to see some major shifts in the color, style and design world. It’s been a very neutral palette for quite some time and we’ve needed comfort, nurturing and calm. With a booming economy and a raging appetite for change in our interiors, (just like our appetites for spicy food on the days that follow the Thanksgiving turkey) you can enjoy seeing merging and blending of various design styles like mid century modern with 70’s and 80’s design elements, with vivid wall coverings, playful layering of patterns and what I love to call “MAXIMALISM”. For a visual reference of what “Maximalist” style is, allow me to introduce you to one of the many new SUPER TALENTED friends I made during this year’s Designer’s Today Magazine DESIGNER EXPERIENCE ATLANTA, Kurt Jacob Miller also known as Maximalist Style in Chicago, Illinois. 

This November I had the honor and pleasure of being a sponsor of the first ATLANTA DESIGNER EXPERIENCE, created and hosted by Designer’s Today Magazine. Jane Dagmi, Editor in Chief, along with her team, both inspired and warmed my heart! The guest panelists were stellar as were the designers themselves. I love Jane’s editorial about the event since it so perfectly sums up how I felt at the conclusion of the DX-ATL read here… in her own words.

Stay tuned for more updates that include Jane Dagmi, some of the NEW Design Super Stars like Michel Smith Boyd of Michel Smith Boyd, Pacita Wilson of Pineapple Park,  Jenny Wagner of J. Thomas Designs and our “encore” panelist Mark Woodman Design + Color, all of whom will be part of our Emily Morrow Home Design Panel February 6th, 2020 at Domotex USA. The panelists although kept under wraps until this past week are listed below. We also have a once in a lifetime opportunity EMH Mill Tour to give you a behind the scenes look at how our hardwood flooring is made, inside a medium security prison. We take care of all the details, from snacks to background checks, we’ve got you covered. Click to register early as this is a limited seat event.

You SHOULD BE GOING!!! See links for DOMOTEX USA EARLY BIRD Registration.

Happy Holidays and an even HAPPIER 2020!!!

Emily

 

 

 

Design Personified: Behind-the-Scenes Mill Tour


Earn CEUs while Touring the Manufacturing Facility where Emily Morrow Home Products are made Feb. 4, 2020 7:00 AM – 7:00 PM

An exclusive mill tour experience with transportation, CEU presentation, and lunch all provided.

To accommodate DOMOTEX USA attendees as well as Nashville-areal designers, chartered transportation will pick-up at two locations:

    • – Georgia World Congress Center in Atlanta, Ga.
    • – Myers Carpet in Nashville, Tenn.

Once aboard the bus, we will drive to Nashville, enjoy lunch together (included), tour the manufacturing facility while earning CEU credit, and return. It will be a busy day full of networking and learning. A more detailed timeline will be provided closer to the event. Please note a government-issued ID will be required to enter the prison.

Space is limited and event registration is required. Please click here to begin registration. Early Bird registration by December 20 receives a special gift. Final registration cut off is January 17.

Turney-1

 

*Note this is a special ticketed event.

**TOUR PARTICIPANT QUALIFICATIONS.  All tour participants must agree to the following tour participant terms during the pre-registration process:

Having an understanding of today’s trends is extremely important when helping customers with their décor choices. However, many of these “trends” can seem unrealistic to a consumer who is living in a dated home. They want to incorporate the latest looks into their décor but feel it is impossible without undergoing a major renovation.

By attending the Designer Personified panel discussion, you will learn how to tackle this challenge and more. Attendees will hear from leading designers as they share the latest design trends, discuss the difference between “trends” and “trendy,” and teach valuable “tricks of the trade,” you can use to help customers realistically incorporate fresh, lasting looks they love.

Special Ticket Pricing

  • $55 through Dec. 17
  • $65 Dec. 18 Feb. 4
  • $75 onsite

Space is limited.

REGISTER NOW for Design Panel Lunch & Learn Thursday, February 6th, 2020

Emily Morrow Finkell

Moderator
CEO, Emily Morrow Home

Jane Dagmi

Designers Today

Michel Smith Boyd

Michel Smith Boyd Interiors

Pacita Wilson

Pineapple Park

Jenny Wagner

J. Thomas Designs

Mark Woodman

Mark Woodman Design + Color, LLC

 

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What does “MADE IN AMERICA” mean today?

Are you buying American?

 

Have you seen the news about an upcoming Made in America Exposition in Indianapolis, Indiana October 3rd through the 6th? Check it out! I think you might get as excited as I did when you see all the people and energy behind it. It might make your brain spin wondering “who” really is an All-American manufacturer. Proudly I’m exhibiting as the “Made in America Living Room” by Emily Morrow Home and showing the “Emily Morrow Home Hardwood Flooring” that is made in Tennessee by my husband’s company American OEM. Beyond the hardwood flooring we will be showing Aria Designs Upholstery that’s made in Lenoir, North Carolina, and hand-loomed rugs and pillows by artisan Patricia Lukas, owner of Loominaries of Candler, North Carolina. Just this afternoon, I had a call with another co-exhibitor at this MIA event who’s recently been stressing about the same challenges that I had: “Where do you find light bulbs or lamps that you can be certain are made in the USA? How pure can we actually remain with the various accessories that we place in our rooms at the expo? In regards to pillows, perhaps the fabric is made in the USA but the filler might be from overseas origins…where does the MIA intention begin and end? My intention is to stay within the practical realm when at all possible. The goal is to showcase all American-made products and to do our due diligence to make sure the hidden contents of the products are American as well.

 

Seeing through the fog

How hard is it to see through the fog of misleading messaging which products are and are not actually American-made? As an interior designer, a product designer, lifestyle brand and marketer, I have been tuned-in to this for many years. As an “insider” to the industry, you’d think it would be easier for me but it is very hard to know whose products are and whose are not American made. I can assure you that my hardwood flooring products are 100% American-made. Even our trees are responsibly grown and harvested from the eastern side of the USA and much of it comes from the great states of Indiana and Tennessee. It’s been said that “Southern Indiana grows the finest textured white oak timber in the world”. I don’t doubt that as our hardwood flooring is as beautiful as it is American.

Legal Logging

“French oak” or “Stolen Forests”

In the hardwood flooring category, there are hundreds of products that are veiled as “European” or “American” with luxuriously European or patriotic sounding names, with American flags on the graphics, playing on the “assumption” that this or that longstanding American brand / company/manufacturer’s products are made in the United States when in fact they’re not. Although I don’t have to like this, I do have to compete in this…and this world is not only highly competitive, it’s hard. The Decorative Hardwoods Association is a great resource if you’d like to read more about the subject of timber, legal and illegal.

You don’t have to compromise

We’ll be sharing more details about the design aesthetics of our Made In America EMILY MORROW HOME LIVING ROOM over the coming weeks. Meanwhile, I hope you’ll either plan to attend or follow the event, and more importantly won’t you consider doing business with American-made companies like my own Emily Morrow Home, or my amazing MIA friends: Holder Mattress Company, Wellborn Cabinets  and Loominaries ? You won’t have to compromise on style, quality or price and you might find that it will last longer, look better longer and one final thing is that you’ll have the sense of pride in the “American-made story” at the heart of your decisions. You can find our Emily Morrow Home Hardwood all across the USA as well as the Louis A. Dabbieri Hardwood Exclusively by Emily Morrow Home. Click this link to find our retailers near you and if you don’t find one, give me a call at 1-866-775-3877 and I’ll personally help you.

Check out our video library below featuring the design inspiration of our exquisite products, our OMG Proof Protection, Donatella the Truffle Dog and much more!

 

Enjoy your weekend!

Emily

 

 

 

 

 

 

 

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Unplugged: Powering Off Digital Allows Creative Inspiration to Flourish

Unplugged: Powering Off Digital Allows Creative Inspiration to Flourish

What Inspires You?

Inspiration. It’s at the heartbeat of the flooring industry and what keeps us all in the cycle of evolution. What inspires you? How are you inspired? When are you inspired?

Being a “creative” today is both a blessing and a curse. The blessing is that we are all constantly infiltrated with new perspectives, fresh ideas, more accessible travel, and, well, ideas. Within an instant, my newsfeed is taking me to an emerging high-rise project in Dubai; I’m in a train buzzing through wine country during harvest in an Instagram story; I’m watching a blogger’s design journey as she renovates a midcentury bungalow in San Francisco – while I am on Wi-Fi and in the air from LaGuardia to Paris. Information – too much information – is at my fingertips at breakneck speed.

Market Watch recently revealed that the average American adult spends 11 hours per day consuming digital media, which is up from 9 hours and 32 minutes only four years ago. But I did not need a study to tell me this news. My newest iPhone XS Max reveals my screen time usage, and the daily notification is staggering, to say the least. It leaves us all wondering, “Did I really look at my phone that much today?”

Do I Need Digital Detox?

While we’re consuming all of this media, how is our brain processing it? Studies show that the overconsumption of digital makes us feel differently, react differently, think differently, and sleep differently. According to a Mashable article from just a few years ago, some cognitive experts have found benefit in digital exposure and its effects on the human brain, whereas others worry that too many distractions have left our brains uncreative and impatient.

Digital has its place in the creative process; let’s be honest. After all, it’s 2019. Sites like Pinterest, Houzz, and the world of influencer marketing have made interior design and the floor shopping process engaging and attainable, and for that, the industry is grateful. But as “creative” professionals who are focused on pushing the design envelope ever forward on behalf of both the industry and our brands, how do we cut through the noise?

Slide to power off.

True creativity is not happening behind the screen. While the screen may reaffirm our ideas and give us a sense of belonging, the creative process does not begin or end on the screen. At the risk of sounding unapologetically cliché, the creative process is all around us in the most present and current sense. The creative process is sitting on the ground surrounded in paint swatches, white oak slices, frayed pieces of fabric, and a team of experienced professionals with sawdust in their eyes. It comes from digging deep in the parts of our minds, our hearts, and our souls, which technology cannot power up or power on.

Creativity is connectivity – with the human spirit, not a cable.

My most recent and prevalent example of unplugging for authentic creativity to prevail was during an African safari this past summer with my family. A once-in-a-lifetime experience, the journey allowed us to soak in the majesty of nature in all its raw splendor. From the journey, one of my newest collections was born.

Unplugging has become key to my creative process. And my wish is that it becomes key to yours as well. Keep that pen and notebook in your bag. Pull it out when an idea or inspiration strikes. Start up a conversation with the person in the plane seat next to you. Sit in a local coffee shop and people watch. Walk through a museum and read every exhibit marker. Laugh out loud with your chin up. It’s within all of this living and all of this connecting and the moments unplugged that creativity – true creativity – will flourish.

Whether or not we unplug from digital, the world isn’t going to stop. But as the future of the flooring industry and as “creatives,” it’s up to us to quiet the noise – so that we can create and continue to propel the industry forward. So, when you see me in the airport chatting up a stranger, sketching in my journal, or soaking in a beautiful moment, you’ll know it’s intentional.

Let us power off and create.

Where do you go from here? How do you power off more often? Here are some simple tips from Digital Detox to help you unplug:

  • Start your day right: Get up, relax, and eat a healthy breakfast instead of reaching for the phone.
  • Go old school: Get an old-fashioned flip phone instead of a smartphone.
  • Do more: Pack your day full of person-to-person meetings where you commit to not reaching for the phone.
  • Bring a book: Pick up a good read.
  • Download an app: Get some tech help in monitoring the time you spend on the phone.
  • Go on a digital diet: Reduce your time online by 10 percent.
  • Take a mini break: Leave your phone at home for a day.
  • Streamline your work: Ask that people connect with you only through one medium.
  • Get active: Jog or bike to work, phone free.
  • Leave your work behind: Consider a work phone and personal phone and utilize out of office.
  • Involve your friends: Invite your friends to keep you accountable.
  • Lock up: Ask a friend or partner to take your phone for a bit.
  • Set a strict technology bedtime: Your technology needs a bedtime, too.
  • Schedule some free time: Schedule tech time and then turn it off.
  • Be more in the moment: Go for a walk and soak in your surroundings.
  • Just switch it off: Enough said.

Emily Morrow Finkell is an interior designer and CEO of Emily Morrow Home Hardwood,  a div. of EF Floors & Design LLC in Dalton, Georgia, a provider of hardwood floors and home furnishings, and an NWFA design contributor. She can be reached at emily@emilymorrowhome.com.

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The World is Not Flat

 

Are We E-volving into Digitized Flat-World Consumers?

Did you know that the world is not flat? (Tell me something I didn’t know, right?) Well actually it’s way more than just round... Ancient greek philosophers like Aristotle, Eratosthenese and Pythagoras theorized that the world was a sphere and then centuries later explorers like Galileo and Magellan went out and proved them right. Navigating by the constellations above the horizon or seeing the round shadow of the earth during a lunar eclipse was ample proof that the earth was indeed not flat. “How does this tie into our modern day world of design?” you might ask. The world we live in today is round and yet many designers, consumers and hosts of companies who provide products for them treat the world as if it’s one dimensional. Look around you and consider all of the decisions you’re making based on a flat digital image. Our very tastes and behaviors are evolving towards what looks good on our Instagram accounts.

What looks good online doesn’t always look good in real life

As a professional interior designer who started my career 30 years ago, just before the internet became a thing, I have ALWAYS been drawn to textures that begged to be touched, memorable experiences that were intended be shared and artfully-layered interiors that beckoned me to sit for a while. Truly GREAT DESIGN, in my humble opinion, is steeped in art, science, architecture, culture and even a little bit of psychology. If done right, a well-designed space should invite the eye to come in, look around to find a focal point, experiencing the room in not only 3-D but by engaging the five senses.

Luxury Hardwood Flooring with “Good Sense”

With all of these thoughts in mind, take a little “Design Journey’ of your own through our newest collection of hardwood flooring, designed by an interior designer (yours truly), intended to be experienced by all five senses, and made to be a cut above everything else you’ll find in any big box store. Our hardwood flooring, like a luxury-performance vehicle, is not only beautiful, it demonstrates artisanal excellence that’s hand-crafted in the USA by an American hardwood flooring icon like my husband Don Finkell and his expert team who are passionate about what they do.

I am beyond thrilled to bring you luxurious hardwood flooring that, although is GORGEOUS, it performs well under a variety of conditions…whether it’s for a city dweller who sometimes spills a little coffee, or a dog-lover like me whose pooch splashes a little water or the busy family dashing out for a run or to tennis practice…bottom line, Emily Morrow Home is proof that beautiful design and great performance can be one and the same.

Cheers!

 

 

 

William & Mary: The dark, cultured color of William and Mary has an heirloom quality that imbues a home with European grace.

 

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