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How to Care for Your Emily Morrow Home Hardwood Floors

***This post has been updated from August 2018

By Kate Toburen Kranzlein, Marketing Specialist for Emily Morrow Home

 

Do you want to take care of your new hardwood floors so that they last a lifetime? (They can with the right care, by the way!). Simply keep them free of dust and debris, no wet mopping, and no harsh chemicals. “Less is more” is the best rule of thumb!

Now that you know what to do, let’s talk about what not to do to your hardwood floors to keep them looking pristine.

Cleaning

While using a vacuum is physically easier to use when cleaning hardwood floors than a traditional broom or dry mop, vacuums can oftentimes damage the surface of your floors. To avoid this, do not use the beater bar on the vacuum because that can scrape and dent your floors. Also, vacuums can create denting if dropped. Using a dry mop with little moisture is one of the best ways to dust your hardwood floors. Swiffer Wood Cleaner and Bona Floor Care have products which are gentle and ideal for Emily Morrow Home hardwood flooring that removes the dust and debris of everyday life without leaving a dull or sticky film to attract more dirt later.

No harsh chemicals, furniture polishes, or wood waxes should ever be applied to Emily Morrow Home’s hardwood floors.

Additionally, wet mopping your hardwood floors can lead to long-term water damage due to the overexposure to moisture on the porous wood*. A better option would be a dry mop or Swiffer mop.

*Knowing this, keep your house’s air moisture levels consistent to ensure that warping and cupping do not occur

Shoes

Try to avoid walking on your hardwood floors with high heel shoes. High heels create a lot of pressure in a small area which can create indentations on the hardwood floors.

Moving Furniture

If you move any furniture, use soft gliding pads underneath to reduce any scratches or indentations. Otherwise, if you move furniture, pick up the furniture completely off the floor and gently place it back on the hardwood in the desired location. Do not drag or scoot furniture across your hardwood floors.

Pets

The Emily Morrow Home hardwood collection is pet-friendly, and our durable construction proctects against most everyday scratches that your excited pooch or feline might inflict upon your floors. With our UV cured Aluminum oxide finish, our hardwood floors can stand the test of your pet’s “Scooby-Doo” moments. We caution you, though, in remembering that long exposure to moisture can damage hardwood floors. So, if your sweet angel has an accident or spills his or her water bowl onto your floors, you will want to wipe it up as soon as possible.

Bottom Line

Hardwood flooring is strong and tough, and it can last a lifetime with proper care and maintenance. We hope these simple care and maintenance tips will keep your Emily Morrow Home hardwood floors looking gorgeous for years to come.

 

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The Definition of Luxury Hardwood: Emily Morrow Home

Don’t mistakenly equate “luxury” with “expensive”. It’s more about a customized look… and it’s currently what Emily Morrow Home’s customers desire and designers demand. “Interior designers work with demographic groups that generally are higher earning households, and their clients generally are hiring the designers to help create an interior that adds to their overall quality of life and pleasure,” said CEO Emily Morrow Finkell. She explained those clients are hungry to create a space that’s completely unlike the interior next door. These custom options, from cut to color, help differentiate high-end hardwood. Morrow Finkell says that having a range of format offerings is essential to curating a luxury line. “Having a variety of options,” she echoed, “either custom or herringbone are essential.”

Below is the interview recently conducted between Emily Morrow Finkell and Floor Covering Weekly for their 2020 FCW Luxury Issue

Q1) What defines high-end hardwood: the cut, finish, design, etc.? Please explain. Why are these attributes important? 

A1) The definition of high-end hardwood certainly should be looked upon in the same light as diamonds since they both begin with the “cut”… the more precious the part of wood that is revealed by the cut, the harder it is to achieve that particular cut, the more desirable it is. Quarter-sawn veneers and select grades of North American white oak are among the most timeless requests in the world of luxury hardwood especially if it’s domestically-grown and domestically-harvested, it leaves no doubt of its origins. Today’s consumers insist on knowing how it’s made, if it is “safe” for the end-user as much as it is for those in the factories, think of this material almost like the entire “clean eating, farm to table, organically grown” version of hardwood flooring. Colors and finishes for the flooring need not hide or disguise the beautiful flecks, grain and medullary rays of the material but rather allow the natural eye see and appreciate it for its natural beauty. Some of the color influences are also drawn from other natural materials like “limestone”, salt, plaster, natural linen, jute, hemp and the natural-neutral colors of wool. The colorations, although subtle are critical that they are “just right”, not too gray, not too yellow, not too pink, not too green…but “just right’ in almost every light source. Beyond the cut of course is the size (thickness, width and stability) of the plank…keeping in mind that having a variety of options, either “custom” or “herringbone” coordinates are essential. 

Q2) Why does wood sell well at the upper end? 

A2) Wellness, holistic homes and “healthy” living are major catalysts. Although it may sound like I’m repeating the same thing if you listened in to my presentation on Thursday for NWFA’s “Changing Market Trends”…you’ll begin to understand that it is a BIG TREND…and no one else seems to be talking about it, except me…so that is an indication that our industry is focusing on other things that they perceive as a higher priority. “Hipsturibia” and “holistic residential ares” are designed and constructed with the natural materials, although the per square foot price tag is on the high end, it is a trade off for what these consumers’ value over those from 20 years ago, who wanted the maximum square footage “McMansion”. Those who wanted “McMansions” probably loved their “Big Macs” while today’s homes are “conspicuously comfortable and natural” just like the uber-organic “Whole Foods” deliveries brought to their doors. 

Q3) What are the benefits of choosing a luxury wood?   

A3) Key themes for my brand and products have been “custom options”, premium cuts as well as timeless designs and colors. Knowing the higher end consumer’s desires and design styles has proven to be beneficial in curating the collection. Knowing the “whys” certain colors and finishes were trending upwards, and understanding that I didn’t want to be everything to everyone, but my particular segment of consumers.”Tendencies” and behaviors are the key, like in playing doubles tennis, when you see your opponent at the net reaching overhead with their tennis racquet, you should expect there to be a tennis ball coming at you right away.  Interior designers work with demographic groups that generally are higher earning households, and their clients generally are hiring the designers to help create an interior that adds to their overall quality of life and pleasure which includes what can be best described as the “spiritual” need to have a place that exudes who they are, unlike the interior of the space next door, unique. “Customization” and “experiential” both helped craft and define the collections of EMH hardwood. A love of travel, having a curiousity about the world and a desire to bring the most natural and healthful materials into a space, are at the heart of EMH and EMH for Louis A. Dabbieri. Without seeing some of the places I was inspired by, it’s still possible to imagine the colors of the Serengeti or the cloud of gray dust and blur of zebras and wildebeests when clicking on the videos showing the “Design Journey” for styles named “Tusker”, “Great Migration”, “Serengeti Spirit” …just to name a few. Taking those experiences and translating them into colors and finishes that leave no doubt that when looking at the flooring you are indeed seeing those very things in your minds’ eye. 

Wellness has been a huge priority in the Morrow-Finkell household as you already know, I’m a breast cancer survivor with now a daughter who’s a Covid-19 survivor and it goes without saying that everything we have touched, everything we have brought into our home has to pass a series of criteria: where did it come from? Who all has been in contact with it? What are the ingredients? How long would a virus or bacteria last on it? Where does this go when its useful life is over? Knowing that viruses live longer on plastic than they do on wood is one statistic many consumers will not forget after this pandemic is over. Living better, living longer are a priority over living “large” and brandishing designer handbags. Today’s consumers are living with health and wellness foremost in their minds. It isn’t your imagination that it’s the millennials, Gen-Y and Gen X’ers who have been the most outspoken for the “more senior” family members to “stay home and wear a mask”, while standing outside their windows or delivering their groceries to them. It’s the same consumers who are the recipients or soon to be on the receiving end of the ‘“transfer of wealth” already documented in various reports. 

 

RESEARCH EXCERPTS FROM ARTICLES CITED BELOW:

The researchers behind the new study tested the virus’ life span in a 71-degree-Fahrenheit room at 65% relative humidity. After three hours, the virus had disappeared from printing and tissue paper. It took two days for it to leave wood and cloth fabric. After four days, it was no longer detectable on glass or paper money. It lasted the longest, seven days, on stainless steel and plastic. https://www.businessinsider.com/how-long-can-coronavirus-live-on-surfaces-how-to-disinfect-2020-3

According to Rachel Graham, an epidemiologist at the University of North Carolina, smooth, nonporous surfaces like doorknobs and tabletops are better at carrying viruses in general. Porous surfaces — like money, hair, and cloth fabric — don’t allow viruses to survive as long because the small spaces or holes in them can trap the virus and prevent its transfer, Graham told Business Insider. https://www.businessinsider.com/how-long-can-coronavirus-live-on-surfaces-how-to-disinfect-2020-3

Wellbeing

The health of individuals – mental and physical – society as a whole, and the wider natural environ- ment. Growth in demand for a healthy outcome is driving innovation across the real estate sector.

Environmental, social & governance (ESG) criteria

A generic term used by investors to evaluate corpo- rate behaviour against a set of non-financial perfor- mance indicators including sustainable, ethical and corporate governance issues such as managing the company’s carbon footprint and ensuring there are systems in place to ensure accountability.

COLDWELL-BANKER-REPORT

Watch for housing developments focused around wellness, “hipsturbia” neighborhoods, and communities catering to active seniors, millennials, and LGBTQ. When it comes to luxury condos in big cities, we are already seeing more buildings offering unique hospitality and services for pets and children, as well as five-star hotel-condo models. New definitions of luxury are emerging, creating greater diversity within the marketplace. A one-size-fits- all approach to connecting with tomorrow’s affluent consumers is not the future of our business!

Tax law changes in 2018 that limited deductions for state and local taxes provide further fuel for buyers to move from places like New York and California to Florida and Arizona.

Another recurrent theme is the broad concept of wellness, which has come to mean much more than spas, pools, and exercise rooms to include everything related to holistic well-being. Increasing focus on green design is giving rise to rating systems that certify buildings as eco-friendly, while similar certifications are taking root to score buildings’ wellness.

Finally, there is a widening recognition of the increasing influence of several demographic groups in the luxury home market. 

The Global Wellness Institute (GWI) estimates the worldwide wellness market to be worth $4.5 trillion, with the strongest growth coming from the spa industry, wellness tourism, and the emerging industry of wellness real estate,1 which has taken flight by responding to rising demand for buildings that support the holistic health and well-being of people who live and work in them.

“Luxury is the trend leader in wellness, but developers are starting to leverage the benefits to create more affordable smart-healthy homes and neighborhoods,” says Scialla, noting the sharpening focus on wellness at the center of new home conception, design, and creation.

With luxury goods, the craft origins, high-quality materials and small production runs that characterise the industry, assist audit trails. We can see who and how things are put together and the possible side effects during the manufacturing or distribution process.

The total number of luxury consumers is expected to reach 480 million in 2022, a 20% increase from 2015. As opposed to conspicuous consumption, social status today

is signaled through the consumption of experiences rather than material goods. By 2023, the experiential segment is forecast to account for nearly two-thirds of the total $1.2 billion luxury market.

Universalis Rift and Quartersawn White Oak Herringbone Floors are representative of timeless materials that never go out of style and are built to last a lifetime
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A Custom Connection | Luxury Hardwood Flooring

BY EMILY MORROW FINKELL AND PUBLISHED BY NWFA HARDWOOD MAGAZINE ON JUNE 1, 2020

What makes a wood floor “award-winning”?

Is it unique, showcasing something that no one else can recreate in any other material? Having been born in the carpet capital of the world and having worked in the flooring industry in all the categories, one of the first things I do (as do many of you) is look down as soon as I enter a building. It’s a blessing or a curse that comes from my upbringing in Dalton, Georgia, and is also a direct result of having been trained to know on sight “excellence” in materials, quality, and craftsmanship. My parents have been in the commercial and industrial construction business for more than 60 years and always modeled that behavior of observing a building and deeming that it’s of good quality or not so good quality.

A custom installation of Emily Morrow Home’s Authentic Luxury in a herringbone

Over the years of looking at flooring that literally “floored me,” some of the common attributes were very customized, thoughtfully designed, and installed according to the specific clients’ unique wants and needs. Customization is where we can connect with the hearts of consumers who love hardwood for its inherent warmth, quality, and the special feeling someone gets when they know their floors are “fingerprint individually” made just for them. That’s the moment when we find a significant shift in a consumer’s decision-making process; when they determine if or if not their floors need to be unlike anyone else’s or at least not feel like it’s at every big box store across the nation.

During our quarantine period and while almost everyone was shut down for business, my business was rolling along since most of what I create is “made to order” and the “customized” sense. Most of the consumers who aren’t impacted by recessions or pandemics want something “unique” that requires a series of back and forth conversations about species, quality, performance, color, and overall aesthetics. To make that dream a reality, it takes someone committed to delivering something beyond their expectations. Customization isn’t just the product itself; it’s how the relationship is handled, it’s the services you offer, and it’s the attention to their life and their needs. Perhaps this is a carryover from being an interior designer for so long, or maybe it’s my wish to treat others as I want to be treated, but the consumer’s experience is part of the package.

Color-wise, it’s essential to know without a doubt what colors are selling, what colors are trending, and even more important than that is to be able to understand and explain “why.” Anyone can parrot what they’ve read or heard some design maven or color forecaster say at an event, but it is a different level of knowledge for someone to possess to be able to rely on the perspectives of history, how colors have and will be trending, and knowing where and how it makes sense for various parts of the country.

Travel is the best teacher.

Attending markets is another great way to add to that knowledge base. The looks that are selling well and are trending strongly in this new decade are warmer than in the past five years. That’s not to say some hint of taupe isn’t important, just that “warmth” is more desirable today than before. Our vernacular is going to have to shift along with the trends and to make certain the homeowners, the retail sales associates, the sales reps, the brands, and the manufacturers are all speaking the same language. If someone is asking for a warmer “white oak,” that might not mean they are thinking “red,” but rather a “touch of gold.” Specificity is needed, with pictures.

Speaking of pictures, scan through sites like Pinterest and Instagram and see what many users are posting. You’ll see a subtle change in the look. Remember when we couldn’t get enough of Joanna Gaines’ Shiplap? Well, even Joanna has changed her look.

The “farmhouse rustic” has become more of a “cottage with class.”

Rough-edged planks have morphed into smooth millwork. Shiplap of gapped rough sawn wood is now shiplap of smooth painted planks –similar, yet different.

Lighting is also changing with the looks of interiors and flooring. Notice now that as our metallics have gone all out “gold” or “old gold,” lighting is also putting out more lumens, thanks in part to newer LED light bulbs that can be warm or cool. Although brighter, LED lighting is also less forgiving,
and the surfaces of the finishes need to be much less reflective (matte), so that there’s little to no glare in the interior. Everything adds up to “the new look” when combining matte, light, and bright.

Flooring that falls into the new look includes rift sawn white oaks with wood rays, which say, “I’m the real thing.” Faux finishes are no longer in designers’ repertoire, but rather natural materials like plaster,hardwood, wool, cotton, and linen. Polyesters and plastics have their place in the world market, they just aren’t “aspirational” materials and aren’t in the “dream homes” of 2020. Clean and natural are adjectives once applied to our eating,but those same consumers have studied up and decided they like the look and feel of authentic hardwood. It stands to reason, that something so natural, that feels so right, has to be better for us to live with. For these reasons and many more, we should be seeing a gradual and noticeable return to authentic, real hardwood floors.

 

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Emily Morrow Home | NWFA and FCW | Adapting to Changing Demands

Adapting to changing demands as featured in Floor Covering Weekly
Monday, May 4, 2020
By Morgan Bulman

[Chesterfield, Mo.] The COVID-19 pandemic isn’t the only disruptive challenge the hardwood floor industry has faced. For the second day of the NWFA’s first-ever virtual Expo, a session tag-teamed by Emily Morrow Home CEO Emily Morrow Finkell and Anderson Tuftex’s director of brand strategy Katie Ford outlined how to stay steady with wood in an unpredictable marketplace.

Define your business
“Our industry is continually being disrupted,” shared Morrow Finkell during the online webinar. “We have to accept that change is constant and that it really is up to us to adapt and evolve.”

Some of the biggest complaints listed by Morrow Finkell included internet sales, fake wood, cheap imports and the uncertainty of a post-coronavirus retail market.

“Ask yourself some tough questions: What is unique to your business? Who are you hoping will buy your products? Do you know how others see you? What types of products best fit your business and your customers?” she posed, while offering listeners to review and define their value disposition.

Elevate wood’s qualities
Authenticity as a business is key, especially in order to sell an authentic product. Morrow Finkell revealed one of the most important qualities of wood is its natural authenticity, especially considering the current wellness culture consumers are living in, particularly in light of COVID-19.

And although industry professionals have a tendency to get hung up on who to sell to, whether its Baby Boomers or Millennials, “the wellness initiative is huge for every one of these demographics and will continue to expand,” she said.

In fact, Morrow Finkell referred to the Global Wellness Institute, which reported “health and wellness” is now a 4.5 trillion-dollar market and that 134 billion of that amount is devoted to holistic-oriented real estate. This can include anything from available exercise equipment to sustainable building materials like flooring.

“Designers almost always advise their clients to go with natural materials, nine times out of 10,” she noted. Wood has always been the top, coveted flooring visual, but as the market becomes oversaturated with lookalikes, Morrow Finkell believes there’s untapped potential in offering premium, high quality products consumers are starved for.

“Wood is synonymous with wellness,” she stressed.

“Hardwood is truly timeless,” but a great way to stay on top of changing market demands is to keep tabs on what customers are looking for. And, right now, there are three aspects to keep tabs on:

1. Light and neutral colors: Plaster, jute, wool, linen and muslin – this is what has inspired the light and ultra-matte colors of Emily Morrow Home. “Organic is a huge buzz word,” shared Morrow Finkell. Natural, organic and plaster-inspired color palettes are trending.
2. Dark statement stains: Interiors in general are trending light – white cabinetry, light fixtures, fabrics. For these home choices, dark woods offer a great deal of contrast, revealed Morrow Finkell.
3. Premium cuts and graining: When it comes to wood, quality sells well. “If you have a premium brand, you need to have a premium sample experience,”. To receive free samples of Emily Morrow Home Hardwood, simply text EMILY2 to 900900.

 

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While Quarantined…Where do you go to find inspiration for your designs?

A serengeti sunset is beautiful until you figure out that in the distance is a burning prairie in Kenya, photo credits – Emily Morrow Finkell August, 2019.

When asked recently by a member of the press, “Where are you finding creative inspiration during the quarantine?”…and my first thought was that there really wasn’t a creative moment in this whole adventure of staying at home. Then it dawned on me…I had been going back through photos of our treks, clearing out memory cards from my camera and one in particular was from our 2018 trip to Kenya. As any good photographer would do, I didn’t immediately “delete all” but instead “viewed all”…and am “keeping almost all” of the images. So many of the photographs are astonishingly beautiful, causing me to ask myself “how in the world did I miss this one?”. You know how it is when you first get home from a trip, there’s a rush of activity, the usual stuff you have to do when you’ve been out of pocket, and for us, when we got home from Kenya we moved right into product development of the new Emily Morrow Home hardwood styles, all of which were inspired by our travels, many of which were the Safari, and then we ran right into winter market. Quite honestly I never really got a chance to sit down and absorb all the photos I had taken, only a few of the ones that fit the story line of my products. Now that time has elapsed, and now that I have some spare time to do this, I’m amazed at the phenomenal images that have managed to go unseen until this week when I found them, they are treasures. One of my favorites is this shot. I just love the textures, the mix of colors, the contrast of the gorgeous sunset and the threat of danger from the fires. It’s amazing how immediately one image can call to mind such a rich blend of sights, the smells, the sensations in my memory banks. Once again, I am so inspired!

 

Enjoy the journey!

Emily

P.S. Share your favorite travel photos with me at emily@emilymorrowhome.com

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Domotex USA 2020 | Emily Morrow Home to host Design Personified: Behind-the-Scenes Mill Tour

DOMOTEX USA Header

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The State of Interior Design 2020

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Emily Morrow Home to Announce 2020 Color of the Year & Domotex USA Designer Events Teaser

EMILY MORROW HOME Coming to a city near you…and DOMOTEX USA 2020

2019 has been a GREAT YEAR…. It’s been a year of growth for starters to the point now where we have a total of 36 active styles and a gorgeous portfolio of “custom designed” specified projects for commercial projects. We have loved seeing YOU and your clients embrace our newest introductions such as our 2019 Color of the Year “TUSKER” as well as some very exciting surprises. Naturally as a veteran in the floor covering and interior design industry, I always expect certain parts of the country to embrace trends ahead of others, and enjoy seeing how that has evolved over the years.

Going into 2020, a whole new decade, expect to see some major shifts in the color, style and design world. It’s been a very neutral palette for quite some time and we’ve needed comfort, nurturing and calm. With a booming economy and a raging appetite for change in our interiors, (just like our appetites for spicy food on the days that follow the Thanksgiving turkey) you can enjoy seeing merging and blending of various design styles like mid century modern with 70’s and 80’s design elements, with vivid wall coverings, playful layering of patterns and what I love to call “MAXIMALISM”. For a visual reference of what “Maximalist” style is, allow me to introduce you to one of the many new SUPER TALENTED friends I made during this year’s Designer’s Today Magazine DESIGNER EXPERIENCE ATLANTA, Kurt Jacob Miller also known as Maximalist Style in Chicago, Illinois. 

This November I had the honor and pleasure of being a sponsor of the first ATLANTA DESIGNER EXPERIENCE, created and hosted by Designer’s Today Magazine. Jane Dagmi, Editor in Chief, along with her team, both inspired and warmed my heart! The guest panelists were stellar as were the designers themselves. I love Jane’s editorial about the event since it so perfectly sums up how I felt at the conclusion of the DX-ATL read here… in her own words.

Stay tuned for more updates that include Jane Dagmi, some of the NEW Design Super Stars like Michel Smith Boyd of Michel Smith Boyd, Pacita Wilson of Pineapple Park,  Jenny Wagner of J. Thomas Designs and our “encore” panelist Mark Woodman Design + Color, all of whom will be part of our Emily Morrow Home Design Panel February 6th, 2020 at Domotex USA. The panelists although kept under wraps until this past week are listed below. We also have a once in a lifetime opportunity EMH Mill Tour to give you a behind the scenes look at how our hardwood flooring is made, inside a medium security prison. We take care of all the details, from snacks to background checks, we’ve got you covered. Click to register early as this is a limited seat event.

You SHOULD BE GOING!!! See links for DOMOTEX USA EARLY BIRD Registration.

Happy Holidays and an even HAPPIER 2020!!!

Emily

 

 

 

Design Personified: Behind-the-Scenes Mill Tour


Earn CEUs while Touring the Manufacturing Facility where Emily Morrow Home Products are made Feb. 4, 2020 7:00 AM – 7:00 PM

An exclusive mill tour experience with transportation, CEU presentation, and lunch all provided.

To accommodate DOMOTEX USA attendees as well as Nashville-areal designers, chartered transportation will pick-up at two locations:

    • – Georgia World Congress Center in Atlanta, Ga.
    • – Myers Carpet in Nashville, Tenn.

Once aboard the bus, we will drive to Nashville, enjoy lunch together (included), tour the manufacturing facility while earning CEU credit, and return. It will be a busy day full of networking and learning. A more detailed timeline will be provided closer to the event. Please note a government-issued ID will be required to enter the prison.

Space is limited and event registration is required. Please click here to begin registration. Early Bird registration by December 20 receives a special gift. Final registration cut off is January 17.

Turney-1

 

*Note this is a special ticketed event.

**TOUR PARTICIPANT QUALIFICATIONS.  All tour participants must agree to the following tour participant terms during the pre-registration process:

Having an understanding of today’s trends is extremely important when helping customers with their décor choices. However, many of these “trends” can seem unrealistic to a consumer who is living in a dated home. They want to incorporate the latest looks into their décor but feel it is impossible without undergoing a major renovation.

By attending the Designer Personified panel discussion, you will learn how to tackle this challenge and more. Attendees will hear from leading designers as they share the latest design trends, discuss the difference between “trends” and “trendy,” and teach valuable “tricks of the trade,” you can use to help customers realistically incorporate fresh, lasting looks they love.

Special Ticket Pricing

  • $55 through Dec. 17
  • $65 Dec. 18 Feb. 4
  • $75 onsite

Space is limited.

REGISTER NOW for Design Panel Lunch & Learn Thursday, February 6th, 2020

Emily Morrow Finkell

Moderator
CEO, Emily Morrow Home

Jane Dagmi

Designers Today

Michel Smith Boyd

Michel Smith Boyd Interiors

Pacita Wilson

Pineapple Park

Jenny Wagner

J. Thomas Designs

Mark Woodman

Mark Woodman Design + Color, LLC

 

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Emily Morrow Home Featured on Fox News

Emily Morrow Home Hardwood was one of the featured manufacturers at the Inaugural “Made In America Expo” in Indianapolis, Indiana where Carley Shimkus of Fox & Friends News shared the story of our commitment to American-made, higher-end hardwood flooring that has a unique manufacturing model developed by Don Finkell, at American OEM, inside a medium security prison just west of Nashville, Tennessee. Click here to see the interview in full.

Fox & Friends News Carley Shimkus interviews Emily Morrow Finkell