EMILY MORROW HOME Coming to a city near you…and DOMOTEX USA 2020
2019 has been a GREAT YEAR…. It’s been a year of growth for starters to the point now where we have a total of 36 active styles and a gorgeous portfolio of “custom designed” specified projects for commercial projects. We have loved seeing YOU and your clients embrace our newest introductions such as our 2019 Color of the Year “TUSKER” as well as some very exciting surprises. Naturally as a veteran in the floor covering and interior design industry, I always expect certain parts of the country to embrace trends ahead of others, and enjoy seeing how that has evolved over the years.
Going into 2020, a whole new decade, expect to see some major shifts in the color, style and design world. It’s been a very neutral palette for quite some time and we’ve needed comfort, nurturing and calm. With a booming economy and a raging appetite for change in our interiors, (just like our appetites for spicy food on the days that follow the Thanksgiving turkey) you can enjoy seeing merging and blending of various design styles like mid century modern with 70’s and 80’s design elements, with vivid wall coverings, playful layering of patterns and what I love to call “MAXIMALISM”. For a visual reference of what “Maximalist” style is, allow me to introduce you to one of the many new SUPER TALENTED friends I made during this year’s Designer’s Today Magazine DESIGNER EXPERIENCE ATLANTA, Kurt Jacob Miller also known as Maximalist Style in Chicago, Illinois.
This November I had the honor and pleasure of being a sponsor of the first ATLANTA DESIGNER EXPERIENCE, created and hosted by Designer’s Today Magazine. Jane Dagmi, Editor in Chief, along with her team, both inspired and warmed my heart! The guest panelists were stellar as were the designers themselves. I love Jane’s editorial about the event since it so perfectly sums up how I felt at the conclusion of the DX-ATL read here… in her own words.
Stay tuned for more updates that include Jane Dagmi, some of the NEW Design Super Stars like Michel Smith Boyd of Michel Smith Boyd, Pacita Wilson of Pineapple Park, Jenny Wagner of J. Thomas Designs and our “encore” panelist Mark Woodman Design + Color, all of whom will be part of our Emily Morrow Home Design Panel February 6th, 2020 at Domotex USA. The panelists although kept under wraps until this past week are listed below. We also have a once in a lifetime opportunity EMH Mill Tour to give you a behind the scenes look at how our hardwood flooring is made, inside a medium security prison. We take care of all the details, from snacks to background checks, we’ve got you covered. Click to register early as this is a limited seat event.
You SHOULD BE GOING!!! See links for DOMOTEX USA EARLY BIRD Registration.
Happy Holidays and an even HAPPIER 2020!!!
Earn CEUs while Touring the Manufacturing Facility where Emily Morrow Home Products are made Feb. 4, 2020 7:00 AM – 7:00 PM
An exclusive mill tour experience with transportation, CEU presentation, and lunch all provided.
To accommodate DOMOTEX USA attendees as well as Nashville-areal designers, chartered transportation will pick-up at two locations:
- – Georgia World Congress Center in Atlanta, Ga.
- – Myers Carpet in Nashville, Tenn.
Once aboard the bus, we will drive to Nashville, enjoy lunch together (included), tour the manufacturing facility while earning CEU credit, and return. It will be a busy day full of networking and learning. A more detailed timeline will be provided closer to the event. Please note a government-issued ID will be required to enter the prison.
Space is limited and event registration is required. Please click here to begin registration. Early Bird registration by December 20 receives a special gift. Final registration cut off is January 17.
*Note this is a special ticketed event.
**TOUR PARTICIPANT QUALIFICATIONS. All tour participants must agree to the following tour participant terms during the pre-registration process:
Having an understanding of today’s trends is extremely important when helping customers with their décor choices. However, many of these “trends” can seem unrealistic to a consumer who is living in a dated home. They want to incorporate the latest looks into their décor but feel it is impossible without undergoing a major renovation.
By attending the Designer Personified panel discussion, you will learn how to tackle this challenge and more. Attendees will hear from leading designers as they share the latest design trends, discuss the difference between “trends” and “trendy,” and teach valuable “tricks of the trade,” you can use to help customers realistically incorporate fresh, lasting looks they love.
Special Ticket Pricing
- $55 through Dec. 17
- $65 Dec. 18 – Feb. 4
- $75 onsite
Space is limited.
Emily Morrow Home Hardwood was one of the featured manufacturers at the Inaugural “Made In America Expo” in Indianapolis, Indiana where Carley Shimkus of Fox & Friends News shared the story of our commitment to American-made, higher-end hardwood flooring that has a unique manufacturing model developed by Don Finkell, at American OEM, inside a medium security prison just west of Nashville, Tennessee. Click here to see the interview in full.
For everyone who has asked me “How was the Made In America Expo?”, It was GREAT! The organization brought together a great body of manufacturers large and small who all believe that together we can do anything. We were interviewed and our products and story of how our products are made were featured on Fox & Friends News with Carley Shimkus. Additionally we received the Made In America Manufacturing Community Award where I humbly acknowledged my husband Don Finkell’s commitment to making beautiful American products.
We made great new friends and walked away excited (and exhausted). It was very worthwhile and I encourage YOU to consider exhibiting in 2020 at www.madeinamerica.com 🇺🇸!
On Saturday October 5th, 2019 Fox & Friends Carley Shimkus interviewed Emily Morrow Home at the Made in America Expo in Indianapolis where the Emily Morrow Home Hardwood Company was named the “Made In America Manufacturing Community Award” winner.
The “Made In America Living Room”, designed by Emily Morrow Home, featured sliding chevron barn doors *made of sliced white oak from the same hardwood as the flooring in Montezuma, Indian, which coordinated with the warm gray white oak floors “Paddock”, a modified version of mid-century modern sofa made in Lenoir, North Carolina by Aria Designs, hand-woven rug and pillows made by Patricia Lukas’ Loominaries of Candler, North Carolina. The color palette of the Living Room was inspired by the American Flag which was featured among the made in America accessories.
The Made in America Community award was a nod to the “community” aspect of the prison industries enterprise which is at the heart of the Emily Morrow Home design aesthetic, artisanal visuals for hardwood flooring.Emily Morrow Finkell accepts the award as a way of showing her admiration for her husband Don Finkell’s lifetime of work with the prisoners within his program.
If you would like to locate the nearest retailer(s) who carry the Emily Morrow Home Hardwood or the Louis A. Dabbieri Exclusively by Emily Morrow Home, feel free to contact us at firstname.lastname@example.org, call 1-866-775-3877 or click here to locate your nearest retailer,
keeping in mind that our presence across the USA is growing weekly and it might not reflect the complete list of floor covering retailers.
We are BEYOND excited to be exhibiting with these amazing women-owned and led companies! I look forward to this week in Indianapolis. Be sure to check out the Emily Morrow Home Hardwood Floors in the Made In America LIVING ROOM and BEDROOM! Loominaries Handweaving Patricia Lukas, Holder Mattress Home Collection Lauren Taylor, Thomaston Mills Janet Wishnia. Individuals interested in attending the Made in America trade show can visit https://madeinamerica.com/event-attend/
Women in manufacturing are featured leaders at the Made in America Trade Show, Jason Blount, 2019 Event Announcement, News 10/01/2019
First ever Made in America Trade show in Indianapolis, Oct 3rd to Oct 6th showcases consumer products Made in America. Features a Made in America Bedroom where all of the products are manufactured by women run businesses.
According to Consumer Reports, 8 out of 10 American consumers say they would rather buy an American-made product than an imported one. Entrepreneur Don Buckner became frustrated in 1998 when he attempted to find several American-made products online. That was the start of his journey which has culminated in his deciding to go all-in on the #AmericanMade plan.
His team searched for USA manufacturers, large and small, and established the first-ever Made in America Trade show. Come see a wide variety of American made products on display in Indianapolis running from Oct 3rd to Oct 6th
Did you know that more than 11.6 million firms are owned by women, employing nearly 9 million people, and generating $1.7 trillion in sales as of 2017? In fact, women run businesses are helping to lead a resurgence in American manufacturing. All of the firms chosen to display in the “All American Bedroom” are women run businesses.
The products, made by women lead companies, in the Made in America bedroom are as follows:
Bedding from https://americanblossomlinens.com
Mattresses from https://holdermattress.com/
Flooring from https://www.emilymorrowhome.com/
Rugs from www.loominaries.com
Emily Morrow Home
A woman-owned hardwood flooring company based in Dalton, Ga., Emily Morrow Home beautifully represents the American Dream. Although hardwood flooring has been a male-dominated industry that has sadly evolved into importing poorly made hardwood flooring, Emily Morrow Home is breaking the mold with quality, domestically-crafted products— and a commitment to doing things better…differently.
Like any good story, Emily Morrow Home began with a love story- a life-long love for design that grew into a profession. After almost 30-years of practicing interior design, 13 of which directing the design team for Shaw Floors, founder Emily Kiker Finkell entered a new chapter of life and launched the eponymous Emily Morrow Home. Included in Emily’s to-the-trade brand are beautifully designed collections of upscale hardwood flooring and luxury home décor, all proudly made in America.
From being inspired by the stunning vineyards of Napa Valley or the great wildebeest migration across Africa, each product within the Emily Morrow Home brand is designed to bring the world’s most stunning visuals home to her customers through local retailers. Emily Morrow sells through experienced small business flooring retailers across the nation, people with proven ability and craftsmanship Finkell donates a portion of proceeds to the Kiker Morrow Finkell Breast Cancer Foundation and participates in a prison work program that teaches inmates invaluable skills and work ethic.
For more inspiration and a more in-depth look into Finkell’s craft, visit her blog, https://www.emilymorrowhome.com/the-ultimate-guide-to-living-a-beautiful-life/, where you’ll find useful ideas and insights into home interior design as well as the simplest touches for adding joy to a day.
American Blossom Linens
Thomaston Mills, a family owned textile mill, has been making bedding for over 115 years in the town of Thomaston, Georgia. While nearly all USA textile manufacturing and production moved overseas, decimating factories and jobs, Thomaston Mills continues to thrive and keeps manufacturing here in the USA. For the past 20 years, Thomaston manufacturing focused on the healthcare and hospitality market. Hilton, Marriott, Radisson and Intercontinental hotels have all used their sheets. Now they are offering a brand called American Blossom Linens direct to consumers.
In response to a massive rise in consumer demand for organic cotton and USA made products, Janet Wischnia, one of the owners of Thomaston Mills and granddaughter of the founder, decided to reenter the retail market in December 2018 with the launch of direct to consumer brand, American Blossom Linens. She brought back a brand, originally called Blossom that was created by Thomaston in the 1940’s with the goal of capturing the time tested quality of their origins. The collection, available now on the American Blossom Linens website, americanblossomlinens.com, includes sheet, pillowcase and duvet sets and a crib sheet. The linens are generously sized with extra deep pockets to provide an excellent fit on almost any height mattress. “Top or Bottom” labels act as visual cues to help you place the fitted sheet correctly on the mattress. Thomaston Mills wanted to make environmental responsibility easy, so they made the sheets more substantial, which helps them last longer and uses an advanced all-natural finishing process that softens the cotton to ensure a smooth feel.
American Blossom Linens bedding is made only in the USA using 100% traceable organic cotton grown in West Texas by family farmers. Their bedding is grown, processed, finished and sewn in the USA, drastically reducing its carbon footprint while supporting American workers all along the way. Thomaston Mills brought back American Blossom because they perceive people are looking for sustainable products, impeccably made in the USA by friends and neighbors, products that will last and last and never go out of style. American from the farm to the bed.
888-825-0110 ext 2275
Since 1947, the Holder family has built a tradition of excellence by using the finest materials to construct their own mattresses and box springs. To this day, each set is still hand-crafted in their own factory in Kokomo, Indiana. All materials are carefully selected and sourced in the United States, meaning every Holder Mattress is not just made in Indiana but truly American Made. Attention to detail and craftsmanship and a standard of building a two-sided mattress or flippable mattress assures the Holder Mattress Factory standard of quality that has become notable throughout central Indiana.
In 2003, the granddaughter of the founder, Lauren McAshlan Taylor, assumed the reins as a third-generation owner. Lauren strives each day to build the quality of product her grandfather would have built himself, along with providing the highest level of customer service to her clients.
For as long as she can remember, Patricia has been intrigued by the art of weaving. Her first introduction to multi-harness looms was on a childhood visit to Sturbridge Village, a re-creation of an 18th century town in Sturbridge, Massachusetts. The gift Patricia received from her parents and husband upon her graduation from college was a four harness, 45” wide floor loom, which enabled her to create a greater variety of woven pieces. A magazine article about rag rugs shown to her by her mother sparked her interest and soon she began weaving her own rugs.
Patricia’s rugs began to catch the attention of interior designers, as well as home furnishing shops, and soon her business was transformed to the production of custom rag rugs which can be woven in any size up to twelve feet wide and any length. A move in November of 2015 to western North Carolina, surrounded by beautiful mountains and abundant wildlife, is the setting from which Patricia draws inspiration to create rugs which complement every style of home design.
The Made in America trade show runs from October 3rd thru 6th, more than 450,000 square feet of the Indiana Convention Center will be used to showcase hundreds of manufacturers including many small and women owned and run businesses who make products ranging from aerospace and automobiles to apparel and textiles. Organizers expect thousands of attendees. Events include a concert with country music duo Big and Rich, a talk by My Pillow founder Michael J. Lindell, a celebration honoring U.S. military veterans and “Made in America Awards” to recognize the accomplishments of American production heroes.
Individuals interested in attending the Made in America trade show can visit https://madeinamerica.com/event-attend/
Are you buying American?
Have you seen the news about an upcoming Made in America Exposition in Indianapolis, Indiana October 3rd through the 6th? Check it out! I think you might get as excited as I did when you see all the people and energy behind it. It might make your brain spin wondering “who” really is an All-American manufacturer. Proudly I’m exhibiting as the “Made in America Living Room” by Emily Morrow Home and showing the “Emily Morrow Home Hardwood Flooring” that is made in Tennessee by my husband’s company American OEM. Beyond the hardwood flooring we will be showing Aria Designs Upholstery that’s made in Lenoir, North Carolina, and hand-loomed rugs and pillows by artisan Patricia Lukas, owner of Loominaries of Candler, North Carolina. Just this afternoon, I had a call with another co-exhibitor at this MIA event who’s recently been stressing about the same challenges that I had: “Where do you find light bulbs or lamps that you can be certain are made in the USA? How pure can we actually remain with the various accessories that we place in our rooms at the expo? In regards to pillows, perhaps the fabric is made in the USA but the filler might be from overseas origins…where does the MIA intention begin and end? My intention is to stay within the practical realm when at all possible. The goal is to showcase all American-made products and to do our due diligence to make sure the hidden contents of the products are American as well.
Seeing through the fog
How hard is it to see through the fog of misleading messaging which products are and are not actually American-made? As an interior designer, a product designer, lifestyle brand and marketer, I have been tuned-in to this for many years. As an “insider” to the industry, you’d think it would be easier for me but it is very hard to know whose products are and whose are not American made. I can assure you that my hardwood flooring products are 100% American-made. Even our trees are responsibly grown and harvested from the eastern side of the USA and much of it comes from the great states of Indiana and Tennessee. It’s been said that “Southern Indiana grows the finest textured white oak timber in the world”. I don’t doubt that as our hardwood flooring is as beautiful as it is American.
“French oak” or “Stolen Forests”
In the hardwood flooring category, there are hundreds of products that are veiled as “European” or “American” with luxuriously European or patriotic sounding names, with American flags on the graphics, playing on the “assumption” that this or that longstanding American brand / company/manufacturer’s products are made in the United States when in fact they’re not. Although I don’t have to like this, I do have to compete in this…and this world is not only highly competitive, it’s hard. The Decorative Hardwoods Association is a great resource if you’d like to read more about the subject of timber, legal and illegal.
You don’t have to compromise
We’ll be sharing more details about the design aesthetics of our Made In America EMILY MORROW HOME LIVING ROOM over the coming weeks. Meanwhile, I hope you’ll either plan to attend or follow the event, and more importantly won’t you consider doing business with American-made companies like my own Emily Morrow Home, or my amazing MIA friends: Holder Mattress Company, Wellborn Cabinets and Loominaries ? You won’t have to compromise on style, quality or price and you might find that it will last longer, look better longer and one final thing is that you’ll have the sense of pride in the “American-made story” at the heart of your decisions. You can find our Emily Morrow Home Hardwood all across the USA as well as the Louis A. Dabbieri Hardwood Exclusively by Emily Morrow Home. Click this link to find our retailers near you and if you don’t find one, give me a call at 1-866-775-3877 and I’ll personally help you.
Check out our video library below featuring the design inspiration of our exquisite products, our OMG Proof Protection, Donatella the Truffle Dog and much more!
Enjoy your weekend!