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DO YOU HAVE 2020 VISION? | Emily Morrow Finkell for NWFA Magazine


2020 Vision BY

Published By NWFA Magazine on  

As an over 50-year-old person who wears bifocals and has astigmatism, I can assure you that I don’t have perfect vision. What I do have, and offer to share with you, is my 2020 vision for design trends. The year 2020 is going to be one where we see that our specific market preferences are not entirely unlike 2019, but what will drive these preferences will be new and altogether unexpected. 

If you look at what is watched most often on streaming platforms, you’ll see that circa 1995 is very well represented. Shows like Friends have recently been rediscovered by the millennials (as they didn’t get to watch it when it was broadcast 25 years ago). Besides Friends and the reboot of Beverly Hills 90210, you’ll see cultural influences as seen on these shows from the ’80s and ’90s interiors emerging in 2020. As with every trend that has cycled from decades past, I asterisk them with this: Any trends from years past will undoubtedly be improved upon thanks to modern innovations.

These fashion trends aren’t just a passing fancy that will come and go quickly. Most likely, you can expect to have many “blasts from the past” making a big comeback. 

Behind almost every interior design trend, are the runway fashion trends that spark it, and haute couture houses like Louis Vuitton, Balmain, Saint Laurent, and Celine are hot on the ’80s while J. Crew specializes in making the ’80s trends applicable for the everyday person. Without going too far into “back to the future” mode, let me list some of the fashion trends that will impact interiors for 2020. 

From these trends, there will undoubtedly be some impact on our interiors choices, not in hardwood flooring, but as pops of color and sparkle for accessories. 

You may have already seen some of these examples in a Target or Home Goods store near you. For those of us in the floor covering world, we are all striving to stay one step ahead of trends, in the sweet spot of what matters most. Many years ago, I said there’s a big difference between trends and trendy, and to sum it up simply, trendy includes things that pop up and go quickly like reversible sequins on pillows, while trends are things that have a much longer shelf life, such as brushed gold lamps, fixtures, and accessories.

My eye is always on the longer sustaining trends, but knowing full well that the trendy can impact us unexpectedly.

Color and design professionals understand that the colors that are trending are affected by finishes, gloss levels, and even practical things like cleanability. That said, hardwood flooring colors are easily going to be well within the matte range of gloss levels. We can say with confidence that glossy-shiny is passé and will be for some time. We can also say that the reds, oranges, and wine-colored woods from the late ’90s and early 2000s aren’t coming back anytime soon. We do see the old-fashioned hand-scraped cider-colored floors on occasion, but it’s typically in an installation where the project was built without a designer or specifier involved.

In 2020, we will see a darkening neutral palette with more warm grays, charcoal to full black, as well as espresso browns.

The counterbalance to these dark neutrals will be accent-colored walls as well as lighter case goods and upholstery colors; creamy off whites with bright pops of color in trims; contrast welting, fringe, and tassels. 

With major companies tapping into the performance brand fabrics like Sunbrella, Crypton, and Revolution, consumers now are becoming more and more knowledgeable and thus confident in their expectations of life with a dog and an off-white sofa. (It can work.)

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Step into performance flooring, and you’ll find a wide variety of options as well. The hundreds of wood-looking vinyl, composite core, and ceramic products have so over flooded the market that consumers are looking around for something special. 

More times than not, they’re looking for the real thing…real wood is a real as it gets. 

Without a doubt, our digitally overstimulated appetite for ease and convenience is shifting to what is lasting and enduring. This is no different from when the over 50 crowd decided they wanted sophisticated and timeless classics instead of trendy styles that they tired of easily, or simply didn’t last long enough. My research time and again is turning up consumers who are asking for quality materials, and working with retailers and contractors who know their stuff and can guide them through the very confusing process of selecting hardwood flooring.

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What’s possible today wasn’t possible a few years ago, and that is waterproof and splash protection for hardwood flooring. 

Innovation, as defined by Merriam Websters Dictionary, is “a new advancement or a change made to an existing product, idea, or field” and manufacturers of floor covering are always innovating. Things that work for one category can sometimes be applied to an altogether different category, much like the transfer of using aluminum oxide in laminate flooring to hardwood flooring resulting in scratch-resistant surfaces. In the tidal wave of products that are “waterproof,” we can now find a handful of hardwood flooring brands that are protected from splashes, spills, and the occasional pet accidents. This is a giant step for our industry, which allows consumers new-found confidence that they can indeed turn back to real wood flooring.

Knowing that the Baby Boomers continue to age gracefully and carry their purchasing power with them into the decade of the ’20s, they will be a major catalyst that will influence our decisions for what they demand and what we manufacture. The same needs might apply to the performance of finishes to what they want and need.

The top design styles based on age is something to watch.

According to a recent Architectural Digest article by Lindsey Mather, “Millennials (those ages 18 to 34) are seemingly obsessed with modern, minimal midcentury design, called ‘mod visionary.’ Alessandra Wood, a design history Ph.D. and the director of style at Modsy, isn’t surprised. ‘Younger generations living in cities are likely living in smaller apartments and condos, so a minimalist aesthetic is more appropriate – perhaps even necessary – for the size of their spaces,’ she explains. ‘Midcentury-style furniture tends to feel more open and less bulky, and is known for being livable, which translates to both comfortable and stylish. Urban areas are also the prime location for the industrial aesthetic, with tons of converted lofts and newer buildings mimicking the loft-feel.”

The article also highlighted that the 55- to 65-year-old Baby Boomers, most often received ‘refined rustic’ as their result on the style quiz. “‘Refined rustic, in particular, blends classic forms with a more informal rustic style, suggesting that these generations are looking for a comfortable feel to their homes,’ says Wood. Perhaps life has taught them that a sharp-lined, sculptural armchair – a sure bet for millennials – isn’t what you want to cozy up in, well, ever.”

Besides performance innovations and the ’80s and ’90s fashion trends, which we will see in 2020, expect to see some familiar trends. 

Gray, taupe, greige, and chalky off-white are going to remain strong depending on where you are geographically. These neutral colors serve as long-standing timeless trends that won’t go away for quite some time as they are very practical, forgiving colors that help disguise the tracked-in dust and dirt of pets and people.

In a recent design project, my client showed me a photo of swept up shed dog hair from their chocolate lab. I emphasized the importance of that practical knowledge stating that it can be the perfect palette for their home so they won’t struggle with unsightly dog hair on their furnishings and flooring daily. In the same week that this client showed me their dog’s hair color, I also spoke to a group of regional flooring retailers and designers where one of the attendees stated, every person I know has a dog, and that dog rules their home or apartment. Employers are even permitting employees to bring their dogs to work as a way to attract and retain skilled and talented employees. We will see more and more performance, and pet-friendly features work their way into our world. With both fabrics and flooring already addressing this need, what will we see next?

Emily Morrow Finkell is an interior designer and CEO of EF Floors & Design LLC in Dalton, Georgia, a provider of hardwood floors and home furnishings, and an NWFA design contributor. She can be reached at emily@emilymorrowhome.com.

SOURCE: architecturaldigest.com/story/top-interior-design-stylesbased-on-age

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Domotex USA 2020 | Emily Morrow Home hosting Design Personified Lunch & Learn for Designers & Retailers

Don’t miss this special ticketed event

Design Personified | Turning Trends into Reality

Feb. 6, 2020 11:30 AM – 1:00 PM 


Emily Morrow Home is hosting the 3rd annual EMH Design Panel and  the 2nd annual Designer event at Domotex USA, February 6th, 2020.

Having an understanding of today’s trends is extremely important when helping customers with their décor choices. However, many of these “trends” can seem unrealistic to a consumer who is living in a dated home. They want to incorporate the latest looks into their décor but feel it is impossible without undergoing a major renovation.

By attending the Designer Personified panel discussion, you will learn how to tackle this challenge and more. Attendees will hear from leading designers as they share the latest design trends, discuss the difference between “trends” and “trendy,” and teach valuable “tricks of the trade,” you can use to help customers realistically incorporate fresh, lasting looks they love.

Pricing

  • $55 through Dec. 17
  • $65 Dec. 18 Feb. 4
  • $75 onsite

Space is limited.

REGISTER

View profile

Emily Morrow Finkell 

CEO and Founder of Emily Morrow Home

View profile

Jane Dagmi

Designers Today
View profile

Michel Smith Boyd

Michel Smith Boyd Interiors
View profile

Pacita Wilson

Pineapple Park
View profile

Jenny Wagner

J. Thomas Designs
View profile

Mark Woodman

Mark Woodman Design + Color, LLC
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Domotex USA 2020 | Emily Morrow Home to host Design Personified: Behind-the-Scenes Mill Tour

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The State of Interior Design 2020

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Emily Morrow Home to Announce 2020 Color of the Year & Domotex USA Designer Events Teaser

EMILY MORROW HOME Coming to a city near you…and DOMOTEX USA 2020

2019 has been a GREAT YEAR…. It’s been a year of growth for starters to the point now where we have a total of 36 active styles and a gorgeous portfolio of “custom designed” specified projects for commercial projects. We have loved seeing YOU and your clients embrace our newest introductions such as our 2019 Color of the Year “TUSKER” as well as some very exciting surprises. Naturally as a veteran in the floor covering and interior design industry, I always expect certain parts of the country to embrace trends ahead of others, and enjoy seeing how that has evolved over the years.

Going into 2020, a whole new decade, expect to see some major shifts in the color, style and design world. It’s been a very neutral palette for quite some time and we’ve needed comfort, nurturing and calm. With a booming economy and a raging appetite for change in our interiors, (just like our appetites for spicy food on the days that follow the Thanksgiving turkey) you can enjoy seeing merging and blending of various design styles like mid century modern with 70’s and 80’s design elements, with vivid wall coverings, playful layering of patterns and what I love to call “MAXIMALISM”. For a visual reference of what “Maximalist” style is, allow me to introduce you to one of the many new SUPER TALENTED friends I made during this year’s Designer’s Today Magazine DESIGNER EXPERIENCE ATLANTA, Kurt Jacob Miller also known as Maximalist Style in Chicago, Illinois. 

This November I had the honor and pleasure of being a sponsor of the first ATLANTA DESIGNER EXPERIENCE, created and hosted by Designer’s Today Magazine. Jane Dagmi, Editor in Chief, along with her team, both inspired and warmed my heart! The guest panelists were stellar as were the designers themselves. I love Jane’s editorial about the event since it so perfectly sums up how I felt at the conclusion of the DX-ATL read here… in her own words.

Stay tuned for more updates that include Jane Dagmi, some of the NEW Design Super Stars like Michel Smith Boyd of Michel Smith Boyd, Pacita Wilson of Pineapple Park,  Jenny Wagner of J. Thomas Designs and our “encore” panelist Mark Woodman Design + Color, all of whom will be part of our Emily Morrow Home Design Panel February 6th, 2020 at Domotex USA. The panelists although kept under wraps until this past week are listed below. We also have a once in a lifetime opportunity EMH Mill Tour to give you a behind the scenes look at how our hardwood flooring is made, inside a medium security prison. We take care of all the details, from snacks to background checks, we’ve got you covered. Click to register early as this is a limited seat event.

You SHOULD BE GOING!!! See links for DOMOTEX USA EARLY BIRD Registration.

Happy Holidays and an even HAPPIER 2020!!!

Emily

 

 

 

Design Personified: Behind-the-Scenes Mill Tour


Earn CEUs while Touring the Manufacturing Facility where Emily Morrow Home Products are made Feb. 4, 2020 7:00 AM – 7:00 PM

An exclusive mill tour experience with transportation, CEU presentation, and lunch all provided.

To accommodate DOMOTEX USA attendees as well as Nashville-areal designers, chartered transportation will pick-up at two locations:

    • – Georgia World Congress Center in Atlanta, Ga.
    • – Myers Carpet in Nashville, Tenn.

Once aboard the bus, we will drive to Nashville, enjoy lunch together (included), tour the manufacturing facility while earning CEU credit, and return. It will be a busy day full of networking and learning. A more detailed timeline will be provided closer to the event. Please note a government-issued ID will be required to enter the prison.

Space is limited and event registration is required. Please click here to begin registration. Early Bird registration by December 20 receives a special gift. Final registration cut off is January 17.

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*Note this is a special ticketed event.

**TOUR PARTICIPANT QUALIFICATIONS.  All tour participants must agree to the following tour participant terms during the pre-registration process:

Having an understanding of today’s trends is extremely important when helping customers with their décor choices. However, many of these “trends” can seem unrealistic to a consumer who is living in a dated home. They want to incorporate the latest looks into their décor but feel it is impossible without undergoing a major renovation.

By attending the Designer Personified panel discussion, you will learn how to tackle this challenge and more. Attendees will hear from leading designers as they share the latest design trends, discuss the difference between “trends” and “trendy,” and teach valuable “tricks of the trade,” you can use to help customers realistically incorporate fresh, lasting looks they love.

Special Ticket Pricing

  • $55 through Dec. 17
  • $65 Dec. 18 Feb. 4
  • $75 onsite

Space is limited.

REGISTER NOW for Design Panel Lunch & Learn Thursday, February 6th, 2020

Emily Morrow Finkell

Moderator
CEO, Emily Morrow Home

Jane Dagmi

Designers Today

Michel Smith Boyd

Michel Smith Boyd Interiors

Pacita Wilson

Pineapple Park

Jenny Wagner

J. Thomas Designs

Mark Woodman

Mark Woodman Design + Color, LLC

 

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Dalton is the nicest ‘bowl of fish’ you’ll ever meet

The Carpet Capital of the World  My hometown, Dalton, Georgia as published in Floor Covering Weekly “The Flooring Belt” Issue

By, Morgan Bulman 

*With some inserted comments of my own that were shared in our FUN interview!!! Thank you Morgan for telling our story!!!

There’s no place like (MY) hometown…Dalton, Georgia…

Some fact, some fun — what makes Dalton a great place to live…

Nearly everyone who lives in Dalton — roughly 34,000 people to be exact, according to the most recent U.S. census survey — has been touched by the flooring industry. It’s the heart of where business comes from, noted Emily Morrow Finkell, CEO of Emily Morrow Home. Because what originally started as a sought-after skill of hand tufting bedspreads later blossomed into an industrial tufting technology that now supports a thriving manufacturing town. 

For those who have never heard of Dalton or are strong-minded not to reside there, Emily Morrow Finkell — born and raised in Dalton, Ga. — would argue that, “you don’t know what you don’t know.” Dalton has a reputation for being a fishbowl, yet she admonishes it’s the nicest bowl of fish you’ll ever meet. And other residents agree that it’s the people that make Dalton truly special. 

Morrow Finkell emphasized that industry friends show up. She wishes she could address all the misconceptions of Dalton — of everyone in the industry always in fierce competition with each other — because it’s not at all what people imagine, she argued. “When someone gets married, passes away or there is a birth of a child, we know because we care, love and look out for each other,” she continued. “We’re all connected in the flooring industry — even though we work at competing companies, we all ask how the parents are or if you have the grandchildren today, we are one ginormous family. We’ll pull and root for each other.”

“My first industry-related job at PatCraft in 2002 was the result of competitors supporting each other. Evelyn Myers (of Myers Carpet) graciously recruited me to join a project she had taken on…to contribute to the restoration of an iconic home she had purchase. I was excited to be able to be a part of the project as one of the guest designers for the Judd House. This happened shortly after I had moved back to Dalton after 13 years away and having to start over my interior design business from scratch. It was through the work and time spent working on The Judd House that I met several people who were later instrumental in hiring me at Shaw. Mrs. Myers recognized her influence to help others, including me. I shall never forget that and hope to be able to emulate that quality in my own life’s journey. Everyone (here) is supportive of each other’s enterprises and causes —” — Emily Morrow Finkell, CEO of Emily Morrow Home 

“From our house in Rocky Face to my office in Dalton, I count the number of eighteen-wheeler trucks to gauge how things are going,” Morrow Finkell shared. “Some mornings I get teary eyed by the number because I remember when there were hardly any trucks passing through at all. They represent “enterprise”, either raw materials, an order, a pickup or a delivery and that to me is the best indicator of growth.”

 

Cyra’s is where you’ll run into practically everyone is the industry!

 

Today, out-of-towners have ample choices for a good bite to eat

Here, FCW and FRIENDS list out a few hot spots residents either return to time and time again as loyal customers themselves or have proven to wow visitors:

1. Hamiltons — A longstanding favor- ite, Emily Morrow Finkell likes to recite that it’s a part of industry history where visitors were brought to after the Cellar (and Cornerstone Grill, Planet of the Grapes and others) went out of business.

2. Cyra’s – When the team at Floor Covering Weekly is looking for something on the fancier side, or even just a particularly outstanding bottle of wine, Cyra’s is a reliable go-to and a spot where you’re guaranteed to run into someone you know. The owners are not just friends, they are friends whom we count as “family”, TJ Kaikobad. TJ is well-known and loved in our community and also owns Baja Coop (just south of Cyra’s on Hamilton Street) and is planning to open another new restaurant in late 2019 or early 2020. *I don’t know if the new place’s identity is secret so for now I’ll leave the name and location out of this post. 

3. Cherokee Brewing and Pizza Company — Kacey Carpenter, owner of a local lunch destination Oakwood, recently opened a new restaurant known for its pizza and beer; Mike Sanderson of Engineered Floors recommends trying the Mango IPA. On the weekends, it’s a good place to hang out and listen to live music.

4. Lisa’s Café — Lisa’s is a staple of the Kiker-Morrow-Finkell family. “The waiters there know my dad likes buttermilk, so upon his arrival they’ll bring him a tall glass and a platter of cornbread before asking if he wants his usual — catfish.”

5. Dalton Brewing Co. — A local haunt and often the last stop of a group run or kickball game, Dalton Brewing Co. is an essential craft beer watering hole. The owners are engineers (the science behind a good draft is not beyond them), including Deanna Mathis, who also works for Shaw.

6.The Mill at Crown Garden — A new favorite, Nicki Rayburn noted The Mill is “an 1800s-era cotton mill completely renovated with a mixed assortment of restaurants, bars, a coffee lounge and local boutiques” and added, “the atmosphere is amazing.”

 

 

 

 

 

 

 

 

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The Lost Art of Hospitality

“Southernism” can be so different to so many people

Recently a friend asked me what “southern” meant to me. Naturally, as a native southern woman, I wanted to give her a reliable answer that she could understand as well as “adopt” into her own world “up north”, in Manhattan. “Southernism” can be so different to so many people but there are a few common themes…one is being nice. Having grown up in Dalton, Georgia where I knew literally everyone or they knew me, I’m pretty sure I’m nice to everyone…and why not? Everyone is pretty nice to me. We tend to mirror the behavior we see in our lives. That said, I have been thinking about this subject even more as we are moving into the holiday season. Thanksgiving, Christmas, Hanukkah, and any other holidays you may celebrate with your loved ones should be a time for pleasure, fellowship and friendship. Why is it then that some think family and friends are two separate things? I think friends can be family and that family can be friends…and what better’s than when your family members are your best friends?!?  Let’s not lose sight of who matters most in our lives, it’s our parents, our children, our siblings and certainly our spouses or significant others.

The 6th “love language” is lovin’ from the oven

When thinking about what makes living in the south “special”, it almost always boils down to something that involves food and beverages with people whose company we enjoy. There’s a famous book titled “The Five Love Languages” but the author left out the 6th “love language”, “lovin from the oven”.  As we southerners celebrate marriages, birthdays, anniversaries, graduations or even great report cards with food, we enjoy the anticipation of said events early on by flipping through cherished family cook books for menu inspiration or for the modern southerners, perhaps the “open table” app comes into play to make reservations. I’ve noticed that one doesn’t even have to be from the south to enjoy practicing these beautiful traditions. As our friends already know, the Kiker & Morrow family is incredibly close-knit and we eat together as often as possible. I’m a strong believer that the act of breaking bread together ensures that we center our minds on what’s most important, and focus our hearts with an attitude of gratitude, and quite honestly it’s the perfect time to talk about what’s happening with the children or grandchildren. When else do you have a moment to look across the table (phones down and on silent please) and see into each others’ eyes what kind of day or week you’re having and have the ability to listen, be supportive or share in the joy of what’s going on. Witnessing each other’s lives is how we should do life…how we should do marriage…and it’s when we are too busy with careers, traveling or simply preoccupied with our own interests that we lose track of each other.

Our mutual commitment to “family” was the common thread

Just this fall, we had two new marriages in our family. My niece V. was the first of the grandchildren to get married. Needless to say, I was so excited when the aunts of the bride and groom began planning the bridesmaids luncheon. With both families having very southern family traditions as the inspiration and our mutual commitment to “family” as the common thread, the theme to our luncheon was born. Although it took all of us “aunts” (many of us are very involved in the floor covering industry here in Dalton) to pull it off, the event was truly southern. Preparations included polishing of the heirloom silver punch bowl, the planning of the color scheme of our table settings, several arrangements of fresh cut flowers, jeweled bird napkin rings, white woven table linens from Italy, layers of gold chargers, blue, white and gold luncheon plates, blue and white porcelain salad plates and the cobalt crystal goblets, all filled with the bride’s favorite southern goodies of fresh fruit, candied bacon, deviled eggs, and southern chicken salad with pecans and fruit. With family and commitment to one another in love, the mothers, grandmothers and great grandmothers wedding photos were framed in silver picture frames to serve as a means for each to share their words of wisdom on how to begin a life together from their experiences. The combined wisdom was well over a century of marriage and left everyone with both tears and laughter, just like life, it can be sweet, sad and funny, sometimes all at once. We ended the luncheon with a prayer and a toast to love and a life surrounded with the family we all cherish so much. These special and even daily occasions need not be expensive, formal or overly cumbersome. It can be flowers picked in the back yard or along the road side placed into a vase (or a jar) that makes you smile and sets the scene for something to be memorable, and to nurture the human spirit.

Go ahead ~ use the good stuff for every day occasions!

Every time Don or I are apart for a day or two at the most, we look forward to our “back porch time” together. I am sooooo old-fashioned and perhaps wise to the precious gift that life and love are, and shower Don and my family with love the moment they walk in the door. Life really is a gift and if we are lucky enough to have love too, then it’s up to us to really savor it. At the risk of sounding like “Martha” I always keep some simple ingredients in my pantry like nuts, charcuterie, fresh apples or a variety of cheeses for when we want to “sit a spell” to talk, to watch the birds in the back yard or just enjoy the peace and quiet of our personal sanctuary from the outside world while we enjoy the latest shipment of wine or try something we picked up at CostCo. Do I use the good crystal? You bet I do…if we don’t use the good stuff now, when will we? There’s no point in leaving beautiful things wrapped or boxed up only to never be enjoyed. Besides good wine always tastes better in crystal.

Cheers to a very Happy Thanksgiving!

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“How was the Made In America Expo?”

For everyone who has asked me “How was the Made In America Expo?”, It was GREAT! The organization brought together a great body of manufacturers large and small who all believe that together we can do anything. We were interviewed and our products and story of how our products are made were featured on Fox & Friends News with Carley Shimkus. Additionally we received the Made In America Manufacturing Community Award where I humbly acknowledged my husband Don Finkell’s commitment to making beautiful American products.

We made great new friends and walked away excited (and exhausted). It was very worthwhile and I encourage YOU to consider exhibiting in 2020 at www.madeinamerica.com 🇺🇸!

Jonathan Holiday of Made In America, Emily Morrow Finkell (CEO Emily Morrow Home and MIA award recipient) and Don Finkelll (CEO American OEM).
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Saturday, October 5th, 2019 Fox & Friends interview Emily Morrow Home at the Made in America Expo where company was named the “Made In America Manufacturing Community Award” 2019 winner 

On Saturday October 5th, 2019 Fox & Friends Carley Shimkus interviewed Emily Morrow Home at the Made in America Expo in Indianapolis where the Emily Morrow Home Hardwood Company was named the “Made In America Manufacturing Community Award” winner.

The “Made In America Living Room”, designed by Emily Morrow Home, featured sliding chevron barn doors *made of sliced white oak from the same hardwood as the flooring in Montezuma, Indian, which coordinated with the warm gray white oak floors “Paddock”, a modified version of mid-century modern sofa made in Lenoir, North Carolina by Aria Designs, hand-woven rug and pillows made by Patricia Lukas’ Loominaries of Candler, North Carolina. The color palette of the Living Room was inspired by the American Flag which was featured among the made in America accessories.

The Made In America Emily Morrow Home Team: Spike Tilden, Don Finkell, Emily Morrow Finkell, Don Blair, and Joe Miller.

 

 

 

 

 

 

 

 

 

The Made in America Community award was a nod to the “community” aspect of the prison industries enterprise which is at the heart of the Emily Morrow Home design aesthetic, artisanal visuals for hardwood flooring.Emily Morrow Finkell accepts the award as a way of showing her admiration for her husband Don Finkell’s lifetime of work with the prisoners within his program.

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If you would like to locate the nearest retailer(s) who carry the Emily Morrow Home Hardwood or the Louis A. Dabbieri Exclusively by Emily Morrow Home, feel free to contact us at info@emilymorrowhome.com, call 1-866-775-3877 or click here to locate your nearest retailer,

keeping in mind that our presence across the USA is growing weekly and it might not reflect the complete list of floor covering retailers.

 

 

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Emily Morrow Home: Women in manufacturing are featured leaders at the Made in America Trade Show October 3-6th

We are BEYOND excited to be exhibiting with these amazing women-owned and led companies! I look forward to this week in Indianapolis. Be sure to check out the Emily Morrow Home Hardwood Floors in the Made In America LIVING ROOM and BEDROOM! Loominaries Handweaving​ Patricia Lukas, Holder Mattress Home Collection​ Lauren Taylor, Thomaston Mills​ Janet Wishnia. Individuals interested in attending the Made in America trade show can visit https://madeinamerica.com/event-attend/

Thank you!

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Women in manufacturing are featured leaders at the Made in America Trade Show, Jason Blount, 2019 Event Announcement, News 10/01/2019

First ever Made in America Trade show in Indianapolis, Oct 3rd to Oct 6th showcases consumer products Made in America. Features a Made in America Bedroom where all of the products are manufactured by women run businesses.

According to Consumer Reports, 8 out of 10 American consumers say they would rather buy an American-made product than an imported one. Entrepreneur Don Buckner became frustrated in 1998 when he attempted to find several American-made products online. That was the start of his journey which has culminated in his deciding to go all-in on the #AmericanMade plan.

His team searched for USA manufacturers, large and small, and established the first-ever Made in America Trade show. Come see a wide variety of American made products on display in Indianapolis running from Oct 3rd to Oct 6th

Did you know that more than 11.6 million firms are owned by women, employing nearly 9 million people, and generating $1.7 trillion in sales as of 2017? In fact, women run businesses are helping to lead a resurgence in American manufacturing. All of the firms chosen to display in the “All American Bedroom” are women run businesses.

The products, made by women lead companies, in the Made in America bedroom are as follows:

Bedding from https://americanblossomlinens.com

Mattresses from https://holdermattress.com/

Flooring from https://www.emilymorrowhome.com/

Rugs from www.loominaries.com

Emily Morrow Home

A woman-owned hardwood flooring company based in Dalton, Ga., Emily Morrow Home beautifully represents the American Dream. Although hardwood flooring has been a male-dominated industry that has sadly evolved into importing poorly made hardwood flooring, Emily Morrow Home is breaking the mold with quality, domestically-crafted products— and a commitment to doing things better…differently.

Like any good story, Emily Morrow Home began with a love story- a life-long love for design that grew into a profession. After almost 30-years of practicing interior design, 13 of which directing the design team for Shaw Floors, founder Emily Kiker Finkell entered a new chapter of life and launched the eponymous Emily Morrow Home. Included in Emily’s to-the-trade brand are beautifully designed collections of upscale hardwood flooring and luxury home décor, all proudly made in America.

From being inspired by the stunning vineyards of Napa Valley or the great wildebeest migration across Africa, each product within the Emily Morrow Home brand is designed to bring the world’s most stunning visuals home to her customers through local retailers. Emily Morrow sells through experienced small business flooring retailers across the nation, people with proven ability and craftsmanship Finkell donates a portion of proceeds to the Kiker Morrow Finkell Breast Cancer Foundation and participates in a prison work program that teaches inmates invaluable skills and work ethic.

For more inspiration and a more in-depth look into Finkell’s craft, visit her blog, https://www.emilymorrowhome.com/the-ultimate-guide-to-living-a-beautiful-life/, where you’ll find useful ideas and insights into home interior design as well as the simplest touches for adding joy to a day.

1-866-775-3877

American Blossom Linens

Thomaston Mills, a family owned textile mill, has been making bedding for over 115 years in the town of Thomaston, Georgia. While nearly all USA textile manufacturing and production moved overseas, decimating factories and jobs, Thomaston Mills continues to thrive and keeps manufacturing here in the USA. For the past 20 years, Thomaston manufacturing focused on the healthcare and hospitality market. Hilton, Marriott, Radisson and Intercontinental hotels have all used their sheets. Now they are offering a brand called American Blossom Linens direct to consumers.

In response to a massive rise in consumer demand for organic cotton and USA made products, Janet Wischnia, one of the owners of Thomaston Mills and granddaughter of the founder, decided to reenter the retail market in December 2018 with the launch of direct to consumer brand, American Blossom Linens. She brought back a brand, originally called Blossom that was created by Thomaston in the 1940’s with the goal of capturing the time tested quality of their origins. The collection, available now on the American Blossom Linens website, americanblossomlinens.com, includes sheet, pillowcase and duvet sets and a crib sheet. The linens are generously sized with extra deep pockets to provide an excellent fit on almost any height mattress. “Top or Bottom” labels act as visual cues to help you place the fitted sheet correctly on the mattress. Thomaston Mills wanted to make environmental responsibility easy, so they made the sheets more substantial, which helps them last longer and uses an advanced all-natural finishing process that softens the cotton to ensure a smooth feel.

American Blossom Linens bedding is made only in the USA using 100% traceable organic cotton grown in West Texas by family farmers. Their bedding is grown, processed, finished and sewn in the USA, drastically reducing its carbon footprint while supporting American workers all along the way. Thomaston Mills brought back American Blossom because they perceive people are looking for sustainable products, impeccably made in the USA by friends and neighbors, products that will last and last and never go out of style. American from the farm to the bed.

https://americanblossomlinens.com

888-825-0110 ext 2275

Holder Mattress

Since 1947, the Holder family has built a tradition of excellence by using the finest materials to construct their own mattresses and box springs. To this day, each set is still hand-crafted in their own factory in Kokomo, Indiana. All materials are carefully selected and sourced in the United States, meaning every Holder Mattress is not just made in Indiana but truly American Made. Attention to detail and craftsmanship and a standard of building a two-sided mattress or flippable mattress assures the Holder Mattress Factory standard of quality that has become notable throughout central Indiana.

In 2003, the granddaughter of the founder, Lauren McAshlan Taylor, assumed the reins as a third-generation owner. Lauren strives each day to build the quality of product her grandfather would have built himself, along with providing the highest level of customer service to her clients.

https://holdermattress.com/

1-800-879-9484

For as long as she can remember, Patricia has been intrigued by the art of weaving. Her first introduction to multi-harness looms was on a childhood visit to Sturbridge Village, a re-creation of an 18th century town in Sturbridge, Massachusetts. The gift Patricia received from her parents and husband upon her graduation from college was a four harness, 45” wide floor loom, which enabled her to create a greater variety of woven pieces. A magazine article about rag rugs shown to her by her mother sparked her interest and soon she began weaving her own rugs.

Patricia’s rugs began to catch the attention of interior designers, as well as home furnishing shops, and soon her business was transformed to the production of custom rag rugs which can be woven in any size up to twelve feet wide and any length. A move in November of 2015 to western North Carolina, surrounded by beautiful mountains and abundant wildlife, is the setting from which Patricia draws inspiration to create rugs which complement every style of home design.

Loominaires

www.loominaries.com

828-633-2187

The Made in America trade show runs from October 3rd thru 6th, more than 450,000 square feet of the Indiana Convention Center will be used to showcase hundreds of manufacturers including many small and women owned and run businesses who make products ranging from aerospace and automobiles to apparel and textiles. Organizers expect thousands of attendees. Events include a concert with country music duo Big and Rich, a talk by My Pillow founder Michael J. Lindell, a celebration honoring U.S. military veterans and “Made in America Awards” to recognize the accomplishments of American production heroes.

Individuals interested in attending the Made in America trade show can visit https://madeinamerica.com/event-attend/